SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: Adsmurai

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying client needs and optimizing SEM campaigns based on insights
• Creating reports and strategic proposals for clients
• Building strong relationships with clients
• Detecting and exploiting business opportunities (up-selling/cross-selling)

ASSUMPTION: This role requires a strategic mindset, analytical skills, and a deep understanding of SEM campaigns to drive client success.

📋 Key Responsibilities

✅ Identify client needs, problems, and opportunities, offering solutions to improve their accounts

✅ Detect and exploit business opportunities (up-selling/cross-selling)

✅ Manage and optimize SEM campaigns based on campaign insights

✅ Create reports and provide qualitative and quantitative analysis based on campaign results

✅ Create and present strategic proposals to clients and potential clients

✅ Build and maintain strong relationships with the client's team

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and client management to drive campaign success and business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in managing full-funnel Google Ads campaigns

Required Skills:

• Strategic thinking and analytical mindset
• Experience with GA4 and Google Merchant Center Next
• Proficient in Excel/Spreadsheets
• Experience with Search Ads 360
• Experience in creating automated reports and dashboards (e.g., Looker Studio)

Preferred Skills:

• Knowledge of Analítica App (Firebase, Adjust, Appsflyer)
• Experience managing and optimizing campaigns in Bing Ads and/or Amazon Ads
• Google Ads and/or GA4 certifications
• Knowledge of GTM
• Advanced use of measurement and attribution tools (e.g., Google Analytics 4, Floodlights)
• Fluency in English (spoken and written) and any other language
• Strong interpersonal skills and practical, enthusiastic approach
• Experience leading teams and/or training colleagues

ASSUMPTION: The required skills focus on SEM campaign management, data analysis, and client relationship-building, while preferred skills indicate a strong candidate with additional expertise and language skills.

💰 Compensation & Benefits

Salary Range: €20,000 - €30,000 per year (based on industry standards for mid-senior level SEM specialists in Madrid)

Benefits:

• Indefinite contract
• Flexible working hours
• Hybrid work model (3 days on-site, 2 days remote)
• Intensive work hours on Fridays, July, and August
• 23 days of vacation (+1 day per year of service)
• Birthday off
• Continuous training and professional development
• Access to AdsmuAcademy (employee training platform)
• Team activities and afterworks
• English classes
• Gym memberships
• Flexible compensation plan (ticket restaurant, transportation, and health insurance)

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEM specialists in Madrid. Benefits are tailored to the company's size and culture, focusing on work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Adsmurai is a software development company specializing in AI-driven marketing solutions, operating in the marketing and advertising industry.

Company Size: Adsmurai has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Adsmurai was founded in 2014, with a history of innovation and growth in the digital marketing landscape.

Company Description:

• Adsmurai leads the transformation of digital marketing through innovative technology
• Develops scalable solutions driven by AI and data to predict, execute, and perfect advertising strategies
• Centralizes campaign management, data, audiences, and feeds to optimize results through automated strategies

Company Specialties:

• AI and machine learning for marketing
• Data-driven advertising strategies
• Campaign management and optimization
• Cross-channel advertising (Facebook, Instagram, YouTube, etc.)
• E-commerce and retail media
• Dynamic ads and programmatic advertising

Company Website: https://www.adsmurai.com

ASSUMPTION: Adsmurai's focus on AI and data-driven marketing strategies sets it apart in the industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the company.

Reporting Structure: The SEM Specialist will report directly to the client's team and collaborate with Adsmurai's internal teams to optimize campaigns and drive business growth.

Work Arrangement: The role follows a hybrid work arrangement, with 3 days on-site and 2 days remote, providing flexibility and work-life balance.

Growth Opportunities:

• Progression to senior or management roles within the SEM team
• Expansion into other marketing channels or specializations
• Cross-functional collaboration and learning opportunities within the company

ASSUMPTION: The role offers clear career progression paths and opportunities for professional development within the company.

🌍 Location & Work Environment

Office Type: Adsmurai's Madrid office is a collaborative and innovative workspace, fostering creativity and teamwork.

Office Location(s): Passeig de Gràcia 60, 4 planta, Barcelona, Spain; Calle de Lagasca, 61, 2º izquierda, Madrid, Spain; Carril Cordobesa, 29, Local, Málaga, Spain

Geographic Context:

• Madrid is a vibrant, multicultural city with a thriving tech industry
• Adsmurai's offices are centrally located, offering easy access to public transportation and amenities
• The company's hybrid work arrangement allows for a better work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days on-site, 2 days remote)

ASSUMPTION: Adsmurai's offices provide a collaborative and innovative work environment, with a flexible work schedule that caters to employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical skills and SEM campaign management experience
• Analytical and problem-solving abilities
• Client relationship-building and communication skills
• Cultural fit and alignment with Adsmurai's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of SEM campaigns and data analysis in your application materials
• Showcase your ability to build strong client relationships and drive business growth
• Prepare for the technical assessment or case study by reviewing your SEM campaign management skills and industry trends

ATS Keywords: SEM, Google Ads, GA4, Google Merchant Center Next, Search Ads 360, automated reports, client management, business opportunities, up-selling, cross-selling

ASSUMPTION: The application process focuses on assessing the candidate's technical skills, analytical abilities, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads platform
• GA4 (Google Analytics 4)
• Google Merchant Center Next
• Search Ads 360
• Excel/Spreadsheets
• Looker Studio (or similar dashboard tools)
• Additional tools: Firebase, Adjust, Appsflyer, Bing Ads, Amazon Ads, Google Tag Manager, Google Analytics 4, Floodlights

ASSUMPTION: The role requires proficiency in various Google Ads tools, data analysis software, and potentially additional tools based on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Data-driven decision-making
• Client-centric approach
• Agility and adaptability

Work Style:

• Results-driven and proactive
• Analytical and strategic mindset
• Strong communication and interpersonal skills
• Ability to work independently and in a team
• Adaptability and flexibility

Self-Assessment Questions:

• Do you align with Adsmurai's values, particularly innovation, collaboration, and data-driven decision-making?
• Are you comfortable working in a hybrid environment, balancing on-site and remote work?
• Do you have strong communication skills and the ability to build strong client relationships?

ASSUMPTION: Adsmurai's culture emphasizes innovation, collaboration, and data-driven decision-making, with a strong focus on client-centricity and agility. Candidates should assess their fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple client accounts and optimizing campaigns simultaneously
• Keeping up with industry trends and algorithm changes in the SEM landscape
• Balancing on-site and remote work effectively
• Building strong relationships with clients and understanding their unique needs

ASSUMPTION: The role presents challenges related to managing multiple client accounts, staying current with industry trends, and balancing on-site and remote work effectively.

📈 Similar Roles Comparison

• Compared to other SEM Specialist roles, this position emphasizes business opportunity identification and exploitation (up-selling/cross-selling)
• Adsmurai's focus on AI and data-driven marketing strategies sets it apart from competitors
• Career progression paths may vary depending on the company's size and structure

ASSUMPTION: The role differs from similar positions in its emphasis on business opportunity identification and Adsmurai's unique focus on AI and data-driven marketing strategies.

📝 Sample Projects

• Optimizing a client's SEM campaign based on insights and driving a 20% increase in conversions
• Identifying business opportunities and proposing strategic proposals to a potential client, leading to a successful pitch and new business
• Creating automated reports and dashboards to streamline campaign performance tracking and analysis

ASSUMPTION: Sample projects demonstrate the candidate's ability to optimize SEM campaigns, identify business opportunities, and create automated reports and dashboards.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Adsmurai support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Adsmurai foster a collaborative and innovative work environment?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Interview questions should focus on understanding the role's context, the company's culture, and the candidate's growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Adsmurai job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the technical assessment or case study by reviewing your SEM campaign management skills and industry trends
• Research Adsmurai's company culture and values to demonstrate your fit during the interview process
• Follow up with the hiring manager or HR team one week after your final interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.