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SEM Specialist

Danaher
Full-time
On-site
KrakΓ³w, MaΕ‚opolskie, Poland
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: SEM Specialist

πŸ”Ή Company: Danaher

πŸ”Ή Location: KrakΓ³w, MaΕ‚opolskie, Poland

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting global paid search campaigns
  • Managing campaign planning, ideation, creation, distribution, amplification, and analysis
  • Cross-functional collaboration with internal and external stakeholders
  • Ensuring ad copy compliance with brand guidelines and local regulatory requirements
  • Driving continuous improvement and ROI through data analysis and efficient bidding techniques

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of campaigns to maximize ROI.

πŸ“‹ Key Responsibilities

βœ… Supporting the development and execution of global paid search campaigns

βœ… Owning paid campaign planning, ideation, creation, distribution, amplification, and analysis

βœ… Working cross-functionally with internal and external stakeholders to achieve project goals and objectives

βœ… Managing and/or liaising with agency on campaign execution

βœ… Ensuring ad copy complies with Cytiva’s brand guidelines and local regulatory requirements and performing A/B testing

βœ… Tracking progress of campaigns for effectiveness and using data to drive continuous improvement and drive ROI through creative and efficient bidding techniques

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: 3+ years of experience independently managing enterprise paid search campaigns (Google, Bing)

Required Skills:

  • Google AdWords and Google Analytics proficiency
  • First-hand experience building and maintaining a campaign from the ground up
  • Knowledge of integrated marketing strategy and how paid search supports organic search, social, etc.
  • Strong project management and organization skills with keen attention to detail

Preferred Skills:

  • Life sciences product/industry acumen
  • In-house and agency experience
  • Adobe Analytics Experience
  • Experience working with international teams managing global campaigns

ASSUMPTION: While not explicitly stated, it's assumed that the candidate should have strong analytical and problem-solving skills to effectively manage and optimize paid search campaigns.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Poland is typically between 8,000 - 12,000 PLN (approx. 1,700 - 2,600 EUR) per month, based on experience and qualifications. This estimate is based on market research and may vary.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan
  • Employee assistance program
  • Paid time off and holidays
  • Tuition reimbursement

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Danaher operates in the medical equipment manufacturing industry, focusing on life sciences, diagnostics, and biotechnology.

Company Size: Danaher is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and diverse learning experiences.

Founded: Danaher was founded in 1969 and has since grown into a global leader in science and technology.

Company Description:

  • Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health.
  • The company partners with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
  • Danaher's global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology, and beyond.

Company Specialties:

  • Life Sciences
  • Diagnostics
  • Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Danaher's focus on innovation and continuous improvement creates an environment that encourages professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and strategic thinking.

Reporting Structure: The SEM Specialist reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and creative.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

  • Advancement to a Senior SEM Specialist or Marketing Manager role
  • Expansion into other marketing channels or specializations
  • International assignments or project-based work

ASSUMPTION: Danaher's large size and global presence offer numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Danaher's KrakΓ³w office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): KrakΓ³w, MaΕ‚opolskie, Poland

Geographic Context:

  • KrakΓ³w is the second-largest city in Poland, known for its rich history, cultural attractions, and vibrant nightlife.
  • The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces.
  • KrakΓ³w is home to a thriving tech industry, with many international companies establishing offices in the city.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: Working in KrakΓ³w offers a unique blend of historical charm and modern urban living, with a strong job market and numerous cultural attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the marketing director

Key Assessment Areas:

  • Technical skills in paid search management
  • Strategic thinking and campaign planning
  • Cross-functional collaboration and communication
  • Problem-solving and data analysis skills

Application Tips:

  • Highlight relevant experience and achievements in paid search campaign management
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills

ATS Keywords: Paid Search Campaigns, Google AdWords, Google Analytics, Project Management, A/B Testing, Data Analysis, Bidding Techniques, Integrated Marketing Strategy

ASSUMPTION: Danaher's application process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Google AdWords
  • Google Analytics
  • Adobe Analytics (preferred)
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Integrity
  • Collaboration
  • Sustainability

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Results-focused and proactive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a proactive approach to problem-solving and continuous improvement?

ASSUMPTION: Danaher's company culture values innovation, collaboration, and a data-driven approach to decision-making.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong organizational skills and attention to detail
  • Working with international teams and local regulatory requirements, necessitating cultural sensitivity and adaptability
  • Keeping up with the latest trends and best practices in paid search marketing, requiring continuous learning and professional development
  • Occasional overtime or weekend work to meet campaign deadlines

ASSUMPTION: These challenges are inherent to the role and can be managed effectively with strong organizational skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other SEM Specialist roles, this position offers a unique focus on the life sciences and diagnostics industry, providing opportunities to work on innovative and impactful campaigns
  • Danaher's global presence and large size offer more extensive career growth opportunities compared to smaller organizations
  • This role requires a balance of technical skills and strategic thinking, making it an excellent fit for candidates looking to develop their marketing careers

ASSUMPTION: This role offers a unique blend of technical and strategic responsibilities, making it an attractive opportunity for candidates looking to develop their marketing careers in the life sciences and diagnostics industry.

πŸ“ Sample Projects

  • Developing and executing a global paid search campaign for a new life sciences product launch
  • Optimizing bidding strategies to improve ROI for an existing diagnostics campaign
  • Conducting A/B testing to improve ad copy performance and conversion rates

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the SEM Specialist in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader marketing organization?
  • How does Danaher support the professional development and growth of its marketing employees?
  • What are the most significant challenges facing the paid search marketing team currently, and how can this role contribute to addressing them?
  • How does Danaher approach cross-functional collaboration and communication, particularly with international teams?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to assess the role's fit within the organization, the company's commitment to professional development, and the key priorities and challenges facing the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in paid search campaign management
  • Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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