SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: Adsmurai

🔹 Location: Madrid, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-06

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying client needs and optimizing SEM campaigns based on insights
• Creating reports and strategic proposals for clients
• Building strong relationships with clients
• Working with data and tools like GA4, Google Merchant Center, and Search Ads 360

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and client management skills. The ideal candidate will have experience in SEM and be comfortable working with data and tools.

📋 Key Responsibilities

✅ Identify client needs, problems, and opportunities, offering solutions to improve their accounts

✅ Detect and exploit business opportunities (up selling/cross selling)

✅ Manage and optimize campaigns based on SEM insights

✅ Create and present strategic proposals to clients and potential clients

✅ Build and maintain strong relationships with clients

ASSUMPTION: The responsibilities listed above are essential for the role and require a proactive, analytical, and client-focused mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience managing SEM campaigns

Required Skills:

• Strategic mindset with an analytical approach to data
• Proficient in GA4, Google Merchant Center, and Search Ads 360
• Experience with full-funnel Google Ads campaigns
• Knowledge of the latest trends and best practices in SEM
• Proficient in Excel/Spreadsheet

Preferred Skills:

• Knowledge of Analítica App (Firebase, Adjust, Appsflyer)
• Experience managing campaigns in Bing Ads and/or Amazon Ads
• Google Ads and/or GA4 certifications
• Knowledge of GTM
• Advanced use of measurement and attribution tools like Google Analytics 4, Floodlights, and integrated systems

ASSUMPTION: The required and preferred skills listed above are crucial for success in this role. Candidates should have a strong foundation in SEM and be comfortable working with data and tools.

💰 Compensation & Benefits

Salary Range: €20,000 - €30,000 per year (Based on industry standards for mid-senior level SEM specialists in Madrid)

Benefits:

• Indefinite contract
• Flexible working hours
• Hybrid work model (3 days on-site, 2 days remote)
• Intensive work hours on Fridays, July, and August
• 23 days of vacation (+1 day per year of service)
• Birthday off
• Continuous training and professional development
• Access to AdsmuAcademy
• Team activities and afterworks
• English classes
• Gym membership discounts
• Flexible compensation plan (ticket restaurant, transportation, and medical insurance)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits listed above are based on industry standards for mid-senior level SEM specialists in Madrid. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.

📌 Applicant Insights

🔍 Company Context

Industry: Adsmurai is a software development company specializing in digital marketing transformation through AI and data-driven strategies. They operate in multiple countries and are official partners of Meta, Google, TikTok, and Pinterest.

Company Size: Adsmurai has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Adsmurai was founded in 2014 and has since grown to become a leader in AI-driven marketing solutions.

Company Description:

• Adsmurai is a technology company that leads the transformation of digital marketing through innovation and AI-driven solutions.
• Their platform, Adsmurai Marketing Platform, centralizes campaign management, data, audiences, and feeds to scale strategies with precision and efficiency.
• Adsmurai processes over ten billion products per month, optimizing catalogs, creatives, and ad spend attribution with Machine Learning.

Company Specialties:

• Facebook ads, Twitter ads, Instagram ads, YouTube ads, Snapchat Ads, and other paid social platforms
• Artificial Intelligence, Machine Learning, and Computer Vision
• Amazon ads, Marketing Platform, Data, E-commerce, Strategy, Creativity, Organic, Reporting, and Retail Media

Company Website: https://www.adsmurai.com

ASSUMPTION: Adsmurai's focus on AI and data-driven marketing strategies makes it an attractive company for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring at least 3 years of experience in SEM and a strong foundation in data analysis and client management.

Reporting Structure: The SEM Specialist will report directly to the SEM Team Lead and collaborate with other teams, such as Client Success and Data Science.

Work Arrangement: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with 3 days on-site and 2 days remote per week.

Growth Opportunities:

• Advancement to Senior SEM Specialist or Team Lead roles
• Expansion of responsibilities based on performance and company growth
• Cross-functional collaboration and learning opportunities within the company

ASSUMPTION: The growth opportunities listed above are based on typical career progression within the company and industry. Candidates should be proactive in seeking out learning and development opportunities.

🌍 Location & Work Environment

Office Type: Adsmurai's Madrid office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Passeig de Gràcia 60, 4 planta, Barcelona, Spain 08007, ES; Calle de Lagasca, 61, 2º izquierda, Madrid, Comunidad de Madrid 28001, ES

Geographic Context:

• Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, historic landmarks, and a high quality of life.
• The city is well-connected by public transportation, making it easy to commute to the office.
• Madrid has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with flexible working hours and intensive work hours on Fridays, July, and August.

ASSUMPTION: The work environment and schedule listed above are based on typical office environments and work arrangements within the company and industry. Candidates should be comfortable working in a collaborative, dynamic environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the SEM Team Lead
• On-site or video interview with the SEM Team and/or other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Technical skills and experience in SEM
• Data analysis and problem-solving abilities
li>Client management and communication skills
• Cultural fit and alignment with Adsmurai's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEM experience and skills
• Be prepared to discuss your approach to data analysis and problem-solving in the interview
• Demonstrate your understanding of Adsmurai's business and the role's responsibilities
• Show enthusiasm for the company's mission and values

ATS Keywords: SEM, Google Ads, GA4, Search Ads 360, Excel, data analysis, client management, strategic mindset

ASSUMPTION: The interview and application process listed above are based on typical hiring processes within the company and industry. Candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• GA4
• Google Merchant Center
• Search Ads 360
• Google Ads
• Excel/Spreadsheet
• Looker Studio
• Firebase, Adjust, Appsflyer (preferred)
• Bing Ads and/or Amazon Ads (preferred)
• GTM (preferred)
• Google Analytics 4, Floodlights, and integrated systems (preferred)

ASSUMPTION: The tools and technologies listed above are required or preferred for success in the SEM Specialist role. Candidates should be comfortable working with these tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Adsmurai values creativity, continuous learning, and pushing the boundaries of digital marketing
• Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
• Excellence: Adsmurai strives for excellence in all aspects of its business, from technology and data analysis to client management and customer success

Work Style:

• Data-driven: Adsmurai's work style is heavily influenced by data analysis and insights, with a focus on continuous improvement and optimization
• Dynamic: The company operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and proactive
• Client-focused: Adsmurai prioritizes client success and satisfaction, with a strong emphasis on building and maintaining strong client relationships

Self-Assessment Questions:

• Do you have a strategic mindset and a strong analytical approach to data?
• Are you comfortable working with tools like GA4, Google Merchant Center, and Search Ads 360?
• Do you have experience managing full-funnel Google Ads campaigns?
• Are you comfortable working in a dynamic, client-focused environment?
• Do you share Adsmurai's values and commitment to innovation, collaboration, and excellence?

ASSUMPTION: The cultural fit considerations listed above are based on typical work environments and company values within the industry. Candidates should assess their alignment with Adsmurai's values and work style before applying.

⚠️ Potential Challenges

• The role requires a strong understanding of data analysis and optimization, which may be challenging for candidates without relevant experience
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• The role may require occasional intensive work hours on Fridays, July, and August
• The Madrid office is located in the city center, which may present challenges for candidates living outside the city

ASSUMPTION: The potential challenges listed above are based on typical challenges faced by candidates in similar roles and work environments. Candidates should carefully consider these challenges before applying.

📈 Similar Roles Comparison

• SEM Specialist roles may differ from other marketing roles, such as SEO Specialist or Social Media Specialist, in their focus on paid search advertising and data analysis
• SEM Specialist roles may require more advanced data analysis and optimization skills than other marketing roles
• Career progression in SEM may involve advancement to Senior SEM Specialist, SEM Team Lead, or other management roles within the marketing department

ASSUMPTION: The role comparisons listed above are based on typical career paths and skill requirements within the industry. Candidates should consider these comparisons when evaluating their fit for the SEM Specialist role.

📝 Sample Projects

• Optimizing a client's Google Ads campaign based on data analysis and insights
• Creating a strategic proposal for a potential client, outlining opportunities and recommendations for their SEM campaign
• Building and maintaining a client relationship through regular communication, performance reviews, and strategic planning

ASSUMPTION: The sample projects listed above are based on typical responsibilities and deliverables for the SEM Specialist role. Candidates should be prepared to discuss their approach to these projects in the interview.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the SEM department?
• How does Adsmurai support the professional development and growth of its employees?
• What are the key priorities and goals for the SEM team in the next 6-12 months?
• How does Adsmurai approach work-life balance and employee well-being?
• What are the most challenging aspects of the SEM Specialist role, and how can I best prepare for them?

ASSUMPTION: The key questions listed above are based on typical interview questions and areas of interest for candidates in the SEM Specialist role. Candidates should tailor these questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Adsmurai job posting
• Tailor your resume and cover letter to highlight your SEM experience and skills
• Prepare for the interview by researching Adsmurai's business and the role's responsibilities
• Show enthusiasm for the company's mission and values
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.