SEM Specialist - Barcelona (They/He/She)

📌 Core Information

🔹 Job Title: SEM Specialist - Barcelona (They/He/She)

🔹 Company: Adsmurai

🔹 Location: Barcelona, Spain

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing SEM campaigns based on insights
• Identifying client needs and opportunities to enhance their accounts
• Creating strategic proposals for clients and potential clients
• Building strong relationships with clients and their teams
• Working in a dynamic, international environment with a focus on data-driven decision making

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication abilities to manage client relationships and optimize campaigns effectively.

📋 Key Responsibilities

✅ Manage and optimize SEM campaigns based on insights and data analysis

✅ Identify client needs, problems, and opportunities to offer solutions and improve their accounts

✅ Detect and exploit business opportunities (up selling/cross selling)

✅ Create and present strategic proposals to clients and potential clients

✅ Build and maintain strong relationships with clients and their teams

✅ Create and present reports and analyses based on campaign results

ASSUMPTION: This role involves a mix of proactive campaign management, client relationship building, and data-driven analysis to drive campaign performance and client success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of experience in managing SEM campaigns

Required Skills:

• Proficient in GA4 and Google Merchant Center Next
• Experience with full-funnel campaigns in Google Ads
• Strong analytical skills and data-driven mindset
• Proficient in Excel/Spreadsheet
• Experience in creating automated reports and dashboards (e.g., Looker Studio)

Preferred Skills:

• Experience with Search Ads 360 and Amazon Ads
• Knowledge in App Analytics (Firebase, Adjust, Appsflyer)
• Experience managing campaigns in Bing Ads and/or Amazon Ads
• Google Ads and/or GA4 certifications
• Knowledge in GTM
• Advanced use of measurement and attribution tools (e.g., Google Analytics 4, Floodlights)
• Fluency in English (spoken and written) and any other language (ruso, italiano, francés, portugués, polaco, árabe, etc.)
• Strong interpersonal skills and practical, enthusiastic approach
• Experience leading teams and/or training colleagues

ASSUMPTION: Candidates should have a solid foundation in SEM campaign management, data analysis, and client relationship building, with a strong preference for those with additional experience in related tools and platforms.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for mid-senior level SEM specialists in Barcelona)

Benefits:

• Flexible hours
• Hybrid work model (3 office days per week)
• Intensive Fridays and reduced hours in July and August
• 23 vacation days (+1 day per year of service)
• Birthday off
• Continuous training and professional development
• Access to AdsmuAcademy (employee training platform)
• Team activities and afterworks
• English classes
• Gym membership (WellHub)
• Flexible compensation plan (ticket restaurant, transportation, and medical insurance)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEM specialists in Barcelona, with benefits tailored to support work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Adsmurai operates in the software development industry, specializing in AI-driven marketing solutions for brands and agencies.

Company Size: Adsmurai has 201-500 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Adsmurai was founded in 2014, with a focus on innovation and transformation in digital marketing.

Company Description:

• Adsmurai redefines digital marketing through AI, automation, and real-time data
• The company's platform, Adsmurai Marketing Platform, centralizes campaign management, audience insights, and feed optimization
• Adsmurai processes over ten billion products per month, optimizing catalogs, creatives, and ad spend attribution with Machine Learning

Company Specialties:

• Facebook ads, Twitter ads, Instagram ads, YouTube ads, Snapchat Ads, and other paid social media advertising
• AI, Machine Learning, Computer Vision, and Deep Learning
• Amazon ads, Marketing Platform, Data, E-commerce, Strategy, Creativity, Organic, Reporting, Retail Media, and Programmatic

Company Website: http://www.adsmurai.com

ASSUMPTION: Adsmurai's focus on AI and data-driven marketing solutions sets it apart in the industry, offering applicants the opportunity to work at the forefront of digital marketing innovation.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, technical expertise, and strong communication skills.

Reporting Structure: The SEM Specialist will report directly to the SEM Team Lead and collaborate with cross-functional teams, including client success and account management.

Work Arrangement: This role follows a hybrid work model, with 3 office days per week and flexible hours.

Growth Opportunities:

• Potential career progression to Senior SEM Specialist or Team Lead roles
• Opportunities to work on diverse client projects and campaigns
• Access to continuous training and professional development resources

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEM and digital marketing, with opportunities to work on high-impact projects and collaborate with industry-leading experts.

🌍 Location & Work Environment

Office Type: Adsmurai's Barcelona office is a modern, collaborative workspace designed to facilitate team interaction and creativity.

Office Location(s): Passeig de Gràcia 60, 4th floor, Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong digital and tech industry
• The office is located in the heart of Barcelona's Eixample district, close to public transportation and amenities
• Barcelona offers a high quality of life, with a mild Mediterranean climate, rich cultural scene, and diverse culinary experiences

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work model (3 office days per week)

ASSUMPTION: Adsmurai's Barcelona office provides a dynamic, international work environment with ample opportunities for collaboration and professional growth, set against the backdrop of one of Europe's most vibrant and culturally rich cities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in SEM campaign management and data analysis
• Client relationship management and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Adsmurai's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past SEM campaign successes and challenges overcome
• Demonstrate your understanding of Adsmurai's platform and approach to digital marketing
• Showcase your ability to work collaboratively and adapt to a dynamic, international work environment

ATS Keywords: SEM, Google Ads, GA4, Google Merchant Center, campaign optimization, client management, strategic proposals, data analysis, automated reporting, Looker Studio, team collaboration

ASSUMPTION: Adsmurai's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best match for both the candidate and the team.

🛠️ Tools & Technologies

• GA4
• Google Merchant Center Next
• Google Ads
• Search Ads 360
• Amazon Ads
• Firebase, Adjust, Appsflyer
• Bing Ads
• GTM
• Google Analytics 4
• Floodlights
• Looker Studio

ASSUMPTION: This role requires proficiency in various SEM tools and platforms, with a focus on GA4, Google Merchant Center, and Google Ads. Familiarity with additional tools, such as Search Ads 360, Amazon Ads, and Google Analytics 4, is a plus.

👔 Cultural Fit Considerations

Company Values:

• Make things happen: Apply reason in decision-making based on data, manage end-to-end, and focus on results
• Walk, run, fly: Be proactive, set ambitious goals, and embrace curiosity and failure
• Passionate players: Work with a positive attitude, put passion into everything, and persevere with pride
• Work together: Build relationships based on honesty, listen, empathize, and respect others

Work Style:

• Data-driven and results-oriented
• Collaborative and international, with a focus on teamwork and open communication
• Dynamic and adaptable, with a willingness to embrace change and continuous learning

Self-Assessment Questions:

• Do you have a proven track record of driving SEM campaign performance and client success?
• Are you comfortable working in a dynamic, international team and adapting to a hybrid work environment?
• Do you share Adsmurai's values and commitment to making marketing more efficient, smarter, and scalable?

ASSUMPTION: Adsmurai's culture values proactivity, collaboration, and a data-driven approach to digital marketing, with a strong emphasis on teamwork and open communication.

⚠️ Potential Challenges

• Managing multiple client campaigns and priorities simultaneously
• Keeping up with industry trends and best practices in SEM
• Working effectively in a hybrid work environment, balancing remote and on-site collaboration
• Adapting to a dynamic, international team and cultural context

ASSUMPTION: This role presents unique challenges related to managing multiple client campaigns, staying current with industry trends, and working effectively in a hybrid work environment. Successful candidates will be adaptable, proactive, and comfortable working in a dynamic, international team.

📈 Similar Roles Comparison

• Compared to other SEM Specialist roles, this position offers a unique blend of strategic thinking, client management, and data-driven optimization
• Adsmurai's focus on AI and data-driven marketing sets this role apart from traditional SEM Specialist positions
• Career progression opportunities may differ from other companies, with a focus on internal growth and skill development

ASSUMPTION: This role offers a unique blend of strategic thinking, client management, and data-driven optimization, with career progression opportunities tailored to Adsmurai's internal growth and skill development focus.

📝 Sample Projects

• Optimizing a large-scale retail client's Google Ads campaign to improve ROAS by 20% within 3 months
• Developing and implementing a strategic proposal for a luxury brand's Amazon Ads campaign to increase sales by 15% within the first 6 months
• Creating and automating a comprehensive GA4 dashboard for a leading e-commerce client to track key performance indicators and facilitate data-driven decision making

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and client-focused nature of the SEM Specialist role at Adsmurai, with a focus on driving campaign performance and client success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Adsmurai support the professional development and growth of its SEM team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Adsmurai foster a collaborative and inclusive work environment, particularly in a hybrid setting?
• What are the most challenging aspects of managing SEM campaigns at Adsmurai, and how does the team approach these challenges?

ASSUMPTION: Asking these questions will help you better understand the role's dynamics, growth opportunities, and the team's approach to SEM campaign management at Adsmurai.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past SEM campaign successes and challenges overcome
• Demonstrate your understanding of Adsmurai's platform and approach to digital marketing
• Showcase your ability to work collaboratively and adapt to a dynamic, international work environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.