📌 Core Information
🔹 Job Title: SEM Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing high-impact Paid Search campaigns with monthly budgets exceeding $50K
- Analyzing data and using analytics tools to drive marketing decisions
- Collaborating with external and internal teams with minimal oversight
- Training and mentoring junior employees
ASSUMPTION: This role requires a balance of technical skills and strong communication abilities, with a focus on data-driven decision-making and client management.
📋 Key Responsibilities
✅ Implement and support Paid Search campaigns, including account setup, strategy development, and effective organization
✅ Utilize reporting, analytics, and trend tools to track campaign performance and make data-driven decisions
✅ Monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies
✅ Seek ways to improve processes, introduce new approaches, and effectively communicate insights based on campaign performance
✅ Effectively communicate insights and findings derived from campaign performance to clients, as well as strategic recommendations
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple clients and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3 years of experience in executing and managing high-impact Paid Search campaigns or related digital advertising roles
Required Skills:
- Proven track record of executing successful campaigns with monthly budgets exceeding $50K
- Familiarity with competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights
- Possession of Google Ads Search Certifications
- Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai)
- Practical experience and proficiency in leveraging Google Analytics
- Advanced computer skills including Microsoft Excel & PowerPoint
- Excellent communication and interpersonal skills
Preferred Skills:
- Additional certifications in digital marketing or advertising
- Experience analyzing data and using analytics tools to drive marketing decisions
- Ability to multitask, prioritize, and manage time effectively
ASSUMPTION: Candidates should have a strong background in Paid Search and a proven track record of driving results. Familiarity with additional digital marketing channels is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEM Specialists with 2-5 years of experience in Mexico City, the estimated salary range is MXN 80,000 - 120,000 per month.
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time position with flexible hours, remote work available
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
Company Size: Tinuiti has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading digital marketing agency.
Company Description:
- Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works.
- The company's proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
- Tinuiti delivers measurable results with expert teams across Commerce, Search, Social, TV & Audio, and more.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's focus on data-driven decision-making and growth-oriented strategies makes it an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in Paid Search or related digital advertising roles.
Reporting Structure: The SEM Specialist will report directly to the Paid Search Manager or a similar role within the organization.
Work Arrangement: This role offers remote work options, with flexible hours and unlimited PTO.
Growth Opportunities:
- Potential career progression into senior roles, such as Paid Search Manager or Senior SEM Specialist
- Opportunities to work on diverse client accounts and gain experience in various industries
- Access to learning and development resources, including mentorship programs
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing.
🌍 Location & Work Environment
Office Type: Tinuiti offers a fully remote work environment, with no physical office requirement.
Office Location(s): Tinuiti has offices in various locations across the United States, but this role can be performed remotely from Mexico City.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy
- The city offers a mix of urban and suburban living options, with various neighborhoods to choose from
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time position with flexible hours, remote work available
ASSUMPTION: The remote work arrangement and flexible hours provide candidates with a high degree of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Paid Search Manager or a senior team member
- Final interview with the hiring manager or a member of the executive team
Key Assessment Areas:
- Technical skills and knowledge of Paid Search platforms and tools
- Data analysis and interpretation abilities
- Communication and interpersonal skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Search campaigns and data-driven decision-making
- Tailor your cover letter to demonstrate your understanding of Tinuiti's values and how your skills align with the role's requirements
- Prepare for the technical interview by brushing up on your knowledge of Paid Search platforms and tools, as well as data analysis techniques
ATS Keywords: Paid Search, Google Ads, Google Analytics, Campaign Management, Data Analysis, Client Communication, Reporting, Optimization
ASSUMPTION: Tinuiti's interview process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision-making and client management.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Search Ads 360 or Skai
- SpyFu, Adthena, or Auction Insights
- Microsoft Excel & PowerPoint
ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to manage Paid Search campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Love Growth
- Hate Waste
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a strong passion for data analysis and using insights to drive marketing decisions?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Tinuiti's company values and work style emphasize data-driven decision-making, collaboration, and continuous learning, making it an attractive employer for digital marketing professionals.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple client accounts simultaneously
- Candidates may face competition from other experienced digital marketing professionals applying for the role
- The remote work arrangement may present challenges in maintaining work-life balance for some candidates
- The fast-paced nature of the digital marketing industry may require candidates to stay up-to-date with the latest trends and tools
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a commitment to maintaining work-life balance.
📈 Similar Roles Comparison
- Compared to other SEM Specialist roles, this position offers a higher estimated salary range and unlimited PTO
- Tinuiti's focus on data-driven decision-making and growth-oriented strategies sets it apart from other digital marketing agencies
- This role offers strong growth potential for candidates looking to advance their careers in digital marketing
ASSUMPTION: Candidates should consider Tinuiti's unique value proposition and the potential for career growth when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search strategy for a new client, including keyword research, ad copy creation, and landing page optimization
- Analyzing campaign performance data to identify trends and optimize bidding strategies for a high-spend client account
- Collaborating with the creative team to develop visually appealing and high-converting ad creatives for a retail client's holiday campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the SEM Specialist role at Tinuiti.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the industries they represent?
- How does Tinuiti support the professional development and growth of its SEM Specialists?
- Can you provide an example of a successful Paid Search campaign that the team has executed recently, and what made it successful?
- How does Tinuiti approach work-life balance for its remote employees?
- What are the most important qualities and skills for someone to succeed in this role, according to the team?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company culture, and the team's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in Paid Search campaigns and data-driven decision-making
- Write a cover letter that demonstrates your understanding of Tinuiti's values and how your skills align with the role's requirements
- Prepare for the technical interview by brushing up on your knowledge of Paid Search platforms and tools, as well as data analysis techniques
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
