SEM Specialist

📌 Core Information

🔹 Job Title: SEM Specialist

🔹 Company: Leadtech

🔹 Location: Spain (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing PPC strategies across various platforms
• Optimizing campaigns and conducting keyword research
• Analyzing performance metrics to improve ROI
• Collaborating with cross-functional teams to create effective ad campaigns

ASSUMPTION: This role requires a strong analytical mindset and experience in online advertising to succeed. Familiarity with Google Ads and Bing Ads is essential.

📋 Key Responsibilities

✅ Implement PPC strategy and tactics (Google, Bing, and others)

✅ PPC Campaigns optimization and testing on multi-language accounts

✅ Keyword research and search queries analysis

✅ Ad Creation and Testing

✅ Quality score improvements

✅ Conversion optimization and tracking to increase ROI and drive volume

✅ Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids

✅ Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research

✅ Creating briefings for creative and cooperating with design

✅ Define retargeting/remarketing strategies

✅ Implement retargeting/remarketing campaigns

✅ Management and optimization of remarketing campaigns

✅ Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR

ASSUMPTION: This role involves a high level of data analysis and requires strong attention to detail. Candidates should be comfortable working with large datasets and using tools like Google Analytics and Google Tag Manager.

🎯 Required Qualifications

Education: Bachelor or Master Degree in Marketing, Business, e-business, economics (preferred)

Experience: At least 3 years of experience in Online Advertising for the main search engine (Google, Bing at least)

Required Skills:

• Excellent Internet data analysis capabilities
• Strong Knowledge in Google Analytics & Google Tag Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English and Spanish

Preferred Skills:

• Bachelor or Master Degree in Marketing, Business, e-business, economics
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Team worker
• Online spirit
• Desire to share your experiences and knowledge
• Organized
• Self-motivated
• Proactive

ASSUMPTION: While a degree in a relevant field is preferred, Leadtech values skills and experience over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Flexible Schedule (Flextime: 7 - 9:30 a.m. start, 3:30 - 6 p.m. end)
• Private Health Insurance (including dental and psychological services)
• 25 days of vacation plus your birthday off, with flexible vacation options
• Remote Work Options (Full remote or from Barcelona office)
• Training Opportunities (Annual budget for external learning opportunities)
• Office Perks (Free coffee, fresh fruit, snacks, game room, rooftop terrace with stunning Mediterranean views)

Working Hours: 35 hours per week, with a 7-hour workday on Fridays and a 35-hour workweek in July and August

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Leadtech specializes in delivering user-centric experiences across web and mobile platforms, reaching millions of users every month. They focus on creating innovative online solutions and have a global reach with over 700 members from 23+ nationalities.

Company Size: Leadtech has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 2009, Leadtech has been redefining digital businesses for over a decade, fostering an inclusive workplace where every individual contributes to their shared vision of bringing cutting-edge projects to life.

Company Description:

• Leadtech specializes in delivering user-centric experiences across web and mobile platforms
• They focus on creating innovative online solutions that reach millions of users every month
• Leadtech fosters an inclusive workplace where every individual contributes to their shared vision

Company Specialties:

• Online Advertising
• Search Engine Marketing
• Web and Mobile Development
• User Experience Design

Company Website: leadtech.com

ASSUMPTION: Leadtech's diverse team and global reach provide a unique opportunity for candidates to work on international projects and collaborate with professionals from various backgrounds.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in online advertising. It offers opportunities for growth and career development within the SEM team.

Reporting Structure: The SEM Specialist will report directly to the SEM Team Lead and collaborate with cross-functional teams, including design and creative departments.

Work Arrangement: This role offers flexible work arrangements, with the option to work full remote or from the Barcelona office. Leadtech also offers flextime and a 35-hour workweek in July and August.

Growth Opportunities:

• Career progression within the SEM team or other departments
• Internal training and external learning opportunities
• Collaboration with international teams on diverse projects

ASSUMPTION: This role provides ample opportunities for growth and development, both within the SEM team and across other departments at Leadtech.

🌍 Location & Work Environment

Office Type: Leadtech's office is located in Barcelona's Blue Building, right on the city's seafront, offering stunning Mediterranean views and various perks such as free coffee, fresh fruit, snacks, a game room, and a rooftop terrace.

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant city with a rich cultural heritage, offering a high quality of life and numerous leisure activities
• Spain provides a warm and welcoming environment, with a strong focus on work-life balance
• The Mediterranean climate offers mild winters and hot, dry summers

Work Schedule: Leadtech offers a flexible work schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and a 35-hour workweek in July and August.

ASSUMPTION: Leadtech's office environment and work schedule provide a comfortable and enjoyable workspace, fostering productivity and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the SEM Team Lead
• Final interview with the SEM Team and/or other relevant stakeholders

Key Assessment Areas:

• Technical skills in online advertising and data analysis
• Problem-solving and critical thinking
• Communication and teamwork skills
• Cultural fit and alignment with Leadtech's values

Application Tips:

• Highlight relevant experience and achievements in online advertising
• Demonstrate strong analytical skills and data-driven decision-making
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare for behavioral and situational interview questions that focus on problem-solving and teamwork

ATS Keywords: PPC, SEM, Google Ads, Bing Ads, Google Analytics, Google Tag Manager, Microsoft Excel, Data Analysis, Keyword Research, Ad Creation, Conversion Optimization, Remarketing, Reporting, Teamwork, Attention to Detail, Proactivity, Flexibility, Organized, Self-motivated, Proactive

ASSUMPTION: Leadtech's interview process focuses on assessing candidates' technical skills, problem-solving abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of online advertising and data analysis, as well as excellent communication and teamwork skills.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Google Tag Manager
• Microsoft Excel
• Other bid management systems and keyword development tools

ASSUMPTION: This role requires proficiency in Google Ads, Bing Ads, Google Analytics, and Google Tag Manager. Familiarity with other bid management systems and keyword development tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Learning
• Diversity & Inclusion
• Work-Life Balance

Work Style:

• Data-driven decision-making
• Collaborative and team-oriented
• Adaptable and flexible
• Proactive and self-motivated
• Organized and detail-oriented

Self-Assessment Questions:

• Do you have a strong analytical mindset and experience in online advertising?
• Are you comfortable working with large datasets and using tools like Google Analytics and Google Tag Manager?
• Do you thrive in a collaborative and dynamic work environment?
• Are you proactive, self-motivated, and organized?
• Do you align with Leadtech's values, particularly innovation, collaboration, and continuous learning?

ASSUMPTION: Leadtech values candidates who are strong analytical thinkers, collaborative, and adaptable. Successful candidates will demonstrate a strong understanding of online advertising and data analysis, as well as excellent communication and teamwork skills.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong organizational skills and time management
• Working with large datasets may present challenges in data analysis and interpretation
• Collaborating with international teams may require adaptability and cultural sensitivity
• Keeping up with industry trends and best practices may require continuous learning and professional development

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to other SEM Specialist roles, this position offers a higher level of responsibility and autonomy, with the opportunity to manage multiple projects simultaneously
• Leadtech's global reach provides opportunities to work on international projects and collaborate with diverse teams
• This role offers a competitive salary and comprehensive benefits package, including private health insurance, flexible work arrangements, and training opportunities

ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic and innovative company. Candidates should consider their career goals and preferences when comparing this role to others in the industry.

📝 Sample Projects

• Developing and implementing a PPC strategy for a new product launch
• Optimizing campaigns and conducting keyword research for an existing client
• Analyzing performance metrics and reporting on KPIs to improve ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and campaign optimization to data analysis and reporting.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the SEM department?
• How does Leadtech support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Leadtech foster a culture of innovation and collaboration?
• What are the most challenging aspects of working in a remote or hybrid environment, and how does Leadtech address them?

ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and expectations for the role. Candidates should tailor their questions to the specific company and role they are interviewing for.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on problem-solving and teamwork
• Research Leadtech's company culture and values to demonstrate your fit and alignment
• Follow up with the hiring manager one week after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.