SEM Specialist (Japanese Market)

📌 Core Information

🔹 Job Title: SEM Specialist (Japanese Market)

🔹 Company: Leadtech

🔹 Location: Spain (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing PPC campaigns for the Asian market, focusing on Yahoo Japan, Baidu, and Naver.
• Optimizing project visibility and increasing website accessibility through strategic planning and continuous improvement.
• Collaborating with the creative team to create compelling ad copy and landing pages.
• Analyzing performance metrics and reporting on campaign results.
• Working in a dynamic, international team with a focus on constant improvement and innovation.

ASSUMPTION: This role requires a strong understanding of the Asian PPC market, particularly Japan, and the ability to work effectively in a remote, international team.

📋 Key Responsibilities

✅ Create, launch, and manage PPC campaigns across various platforms for the Asian market, with a focus on Yahoo Japan, Baidu, and Naver.

✅ Develop comprehensive PPC strategies to achieve business goals and increase ROI.

✅ A/B test ad copy, landing pages, and other campaign elements for continuous improvement.

✅ Conduct keyword research and search queries analysis.

✅ Manage and allocate advertising budgets effectively to ensure maximum ROI.

✅ Collaborate with the creative team to develop compelling ad copy and creatives.

✅ Define, implement, and manage retargeting/remarketing strategies.

✅ Report on different performance metrics and provide insights to optimize campaigns.

ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong communication skills to collaborate effectively with remote team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 2 years of experience in PPC campaign management, with a focus on the Asian market.

Required Skills:

• In-depth knowledge of PPC platforms for the Asian market, especially Yahoo Japan.
• Strong analytical skills and experience with data-driven decision-making.
• Familiarity with the latest trends and best practices in PPC advertising.
• Excellent communication and collaboration skills.
• Fluency in English and Japanese.

Preferred Skills:

• Knowledge of Baidu and Naver media platforms.
• Experience with Google Ads and other PPC platforms.
• Familiarity with marketing automation tools and CRM systems.

ASSUMPTION: While knowledge of Japanese is preferred, proficiency in English is required for effective communication within the international team.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on market research for SEM specialists with 2-5 years of experience in Spain)

Benefits:

• Competitive salary
• Permanent contract
• Private health insurance
• Tickets restaurant paid by the company
• 25 days of holidays + your birthday off
• Flexible vacation time
• Flexitime
• Free Friday afternoons
• Free afternoons in August
• Flexibility to work from home
• Team-building activities
• Monthly afterwork
• Free coffee and snacks
• Free fresh fruit
• Nursery tickets
• English courses
• Permanent training
• Games room
• Terrace at the office
• Innovative approach to all internal processes and businesses
• Work with the latest technologies with extensive career progression opportunities.

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The salary range is based on market research for SEM specialists with 2-5 years of experience in Spain. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Leadtech is a software development company specializing in online project management, with a focus on innovative and creative techniques across various industries.

Company Size: Leadtech has 501-1,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: Leadtech was founded in 2009 and has since grown into an international company with over 600 passionate professionals speaking over 15 languages fluently.

Company Description:

• Leadtech's mission is to empower clients and employees to achieve their goals in the online business world by fostering innovative and creative techniques.
• The company works hard and plays harder, with a modern approach to company culture that values diversity, flexibility, and work-play balance.
• Leadtech operates internationally, with a global team of experts in various fields, including analysis, social media, content creation, design, programming, and more.

Company Specialties:

• Online project management
• Innovative and creative techniques
• International business development
• Marketing and advertising strategies

Company Website: leadtech.com

ASSUMPTION: Leadtech's international focus and diverse workforce provide a unique and dynamic work environment, with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-level SEM specialist with 2-5 years of experience in PPC campaign management, looking to expand their skills and take on more responsibility.

Reporting Structure: The SEM Specialist will report directly to the SEM Team Lead and collaborate with other team members, as well as the creative team, to develop and implement effective PPC strategies.

Work Arrangement: This role is remote, with flexibility to work from home and a flexible hours policy (flexitime).

Growth Opportunities:

• Expanding knowledge of PPC platforms and advertising strategies.
• Developing leadership and management skills by taking on more responsibility and mentoring junior team members.
• Gaining experience in international business development and cross-cultural collaboration.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on continuous learning and professional development.

🌍 Location & Work Environment

Office Type: Leadtech's office is located at the Blue Building in Barcelona, with stunning views of the city's seafront.

Office Location(s): Av. del Litoral, 12, Barcelona, Barcelona 08005, ES

Geographic Context:

• Barcelona is a vibrant, multicultural city with a strong focus on technology and innovation.
• The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational activities.
• Leadtech's office is conveniently located near the city center, with easy access to public transportation and amenities.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: Leadtech's office provides a modern, collaborative work environment that fosters creativity and innovation, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the SEM Team Lead
• Final interview with the Marketing Director

Key Assessment Areas:

• PPC campaign management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Leadtech's values

Application Tips:

• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills.
• Demonstrate your understanding of the Asian PPC market and your ability to work effectively in a remote, international team.
• Prepare examples of successful PPC campaigns you've managed and the results you achieved.

ATS Keywords: PPC, SEM, Yahoo Japan, Baidu, Naver, keyword research, A/B testing, campaign management, advertising budget, ROI, Japanese language skills

ASSUMPTION: Leadtech's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• PPC platforms: Yahoo Japan, Baidu, Naver, Google Ads
• Keyword research tools: Google Keyword Planner, SEMrush, Ahrefs
• Analytics tools: Google Analytics, Adobe Analytics
• CRM and marketing automation tools: HubSpot, Salesforce, Marketo

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Constant improvement and learning
• International collaboration and diversity
• Work-life balance and flexibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, international work environment?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you have a strong desire to learn and continuously improve your skills?

ASSUMPTION: Leadtech values cultural fit and alignment with the company's mission and values, and seeks candidates who are passionate about innovation, continuous learning, and international collaboration.

⚠️ Potential Challenges

• Managing PPC campaigns across multiple platforms and time zones.
• Effectively communicating and collaborating with remote team members.
• Adapting to a fast-paced, dynamic work environment.
• Balancing work-life responsibilities in a remote work setting.

ASSUMPTION: These challenges can be overcome with strong communication skills, effective time management, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional SEM roles, this position focuses specifically on the Asian market, with a particular emphasis on Japan.
• Leadtech's international focus and diverse workforce provide a unique and dynamic work environment, with ample opportunities for professional growth and development.
• This role offers significant growth opportunities for the right candidate, with a focus on continuous learning and international business development.

ASSUMPTION: This role is well-suited for candidates with a strong interest in the Asian market and a desire to expand their skills and take on more responsibility in a dynamic, international work environment.

📝 Sample Projects

• Developing and implementing a comprehensive PPC strategy for a new product launch in the Japanese market.
• Conducting keyword research and search queries analysis to optimize campaign performance and increase ROI.
• Collaborating with the creative team to develop compelling ad copy and landing pages for a seasonal promotion.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage PPC campaigns effectively and collaborate with remote team members to achieve business goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Leadtech support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Leadtech approach work-life balance and flexibility in a remote work setting?
• What are the most challenging aspects of managing PPC campaigns in the Asian market, and how does Leadtech address these challenges?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to communicate effectively and collaborate with remote team members.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Leadtech careers page.
• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills.
• Prepare examples of successful PPC campaigns you've managed and the results you achieved.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.