📌 Core Information
🔹 Job Title: SEM Specialist (Remote)
🔹 Company: Progressive Leasing
🔹 Location: Remote - MI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing Google Ads and supporting digital marketing initiatives
- Building, optimizing, and managing paid search campaigns
- Collaborating with the creative team to align digital strategies
- Monitoring key performance metrics to ensure optimal campaign performance
- Applying familiarity with SEO to recommend content strategies
ASSUMPTION: This role requires a strong focus on paid search and some SEO responsibilities. The ideal candidate will have a performance-focused mindset and be comfortable working remotely.
📋 Key Responsibilities
✅ Build, optimize, and manage PPC campaigns with a strong focus on Google Search, Performance Max, and Demand Gen
✅ Develop keyword strategies, audience targeting, and A/B testing plans
✅ Analyze campaign performance and provide actionable recommendations
✅ Create clear, insightful weekly performance reports
✅ Collaborate with the creative team to align digital strategies
✅ Monitor key performance metrics to ensure optimal campaign performance
✅ Conduct audits of existing campaigns and implement improvements
✅ Perform daily account management tasks, including budget adjustments, bid strategy refinements, and keyword updates
✅ Add negative keywords to improve targeting and reduce wasted spend
✅ Align paid search efforts with broader marketing campaigns and goals
✅ Apply familiarity with SEO to recommend content strategies based on keyword research and audience signals
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4+ years of experience in PPC/SEM, especially Google Paid Search
Required Skills:
- Proficiency in Microsoft Excel
- Strong analytical and problem-solving skills
- Excellent verbal and written communication skills
- Ability to manage multiple projects and deadlines simultaneously
- Familiarity with SEO best practices (a plus)
Preferred Skills:
- Experience with Google Ads and other PPC platforms
- Knowledge of SEO tools and strategies
- Familiarity with marketing automation software
ASSUMPTION: While not explicitly stated, proficiency in Google Ads and other PPC platforms is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a SEM Specialist with 2-5 years of experience)
Benefits:
- Full Health Benefits (Medical/Dental/Vision/Life Insurance + Paid Parental Leave)
- Company Matched 401k
- Paid Time Off + Paid Holidays + Paid Volunteer Time
- Diversity Alliance Resource Groups
- Employee Stock Purchase Program
- Tuition Reimbursement
- Charitable Gift Matching
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a SEM Specialist with 2-5 years of experience. The actual salary may vary depending on factors such as performance, location, and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1999
Company Description:
- Progressive Leasing is a leading provider of in-store, ecommerce, and app-based point-of-sale lease-to-own solutions
- The company offers transparent and competitive payment options and flexible terms to help credit-challenged customers achieve merchandise ownership
- Progressive Leasing is owned by PROG Holdings, Inc. (NYSE:PRG), a fintech holding company based in Salt Lake City, Utah
Company Specialties:
- Lease-To-Own
- Fintech
- Retail
- Purchase Options
Company Website: http://www.progleasing.com
ASSUMPTION: Progressive Leasing is a well-established company in the financial services industry with a strong focus on innovation and customer empowerment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential career progression into a Senior SEM Specialist or Marketing Manager role
- Opportunities to work on diverse campaigns and learn from a skilled team
- Access to professional development resources and training
ASSUMPTION: Progressive Leasing offers opportunities for career growth and professional development within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (remote work only)
Geographic Context:
- Michigan, United States
- Remote work allows for flexibility and a better work-life balance
- Access to a diverse range of candidates and perspectives
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with a focus on Michigan-based time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Technical skills in PPC and SEM
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in PPC and SEM
- Demonstrate a strong understanding of the role and company
- Showcase your ability to work independently and collaboratively in a remote environment
- Prepare for behavioral and situational interview questions
ATS Keywords: PPC, SEM, Google Ads, Digital Marketing, Keyword Strategies, Audience Targeting, A/B Testing, Analytical Skills, Problem-Solving, Communication Skills, Project Management, SEO, Performance Marketing, Campaign Management, Budget Management, Data-Driven Decision Making
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Excel
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation software (e.g., HubSpot, Marketo)
ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time.
👔 Cultural Fit Considerations
Company Values:
- We Value People Above All Else
- We Do The Right Thing - Period
- We Innovate & Simplify
- We Have GRIT
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with Progressive Leasing's core values?
- Are you comfortable working remotely and independently?
- Do you thrive in a collaborative, data-driven environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Progressive Leasing's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Adapting to a remote work environment and maintaining productivity
- Staying up-to-date with the latest trends and best practices in PPC and SEM
- Balancing the need for data-driven decision-making with creative problem-solving
ASSUMPTION: The challenges listed above are common to roles in PPC and SEM and can be overcome with strong communication, time management, and adaptability.
📈 Similar Roles Comparison
- This role is primarily focused on paid search, with some SEO responsibilities
- Compared to other SEM Specialist roles, this position offers a unique opportunity to work in the financial services industry and gain experience with lease-to-own solutions
- Career progression opportunities may vary depending on the specific needs of the company and the individual's performance
ASSUMPTION: The comparison points listed above are subject to change based on the specific needs of the company and the individual's career goals.
📝 Sample Projects
- Developing and implementing a keyword strategy for a new product launch
- Conducting an A/B test to optimize ad copy and improve click-through rates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Progressive Leasing support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Progressive Leasing measure the success of its PPC and SEM campaigns?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: The interview questions listed above are intended to provide examples of the types of questions candidates may want to ask during the interview process. The actual questions may vary based on the specific needs of the candidate and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills for this role
- Write a cover letter that demonstrates your understanding of the role and your fit with Progressive Leasing's values
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
