🔹 Job Title: Senior Account-Based & Demand Generation Marketing Manager (m/w/d)
🔹 Company: Bosch Group
🔹 Location: Stuttgart, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of B2B marketing and sales alignment.
✅ Develop and execute ABM and demand generation strategies, ensuring they contribute directly to pipeline growth, deal acceleration, and revenue generation
✅ Create engaging storytelling-driven assets, including case studies, thought leadership pieces, and campaign materials that support sales and drive engagement
✅ Lead ABM and lead generation campaigns across multiple channels, experimenting with innovative approaches and continuously analyzing performance data to refine targeting and messaging
✅ Oversee lead tracking, scoring, and nurturing, ensuring smooth alignment between Marketing and Sales and using data insights to optimize conversion and engagement strategies
✅ Work closely with cross-functional teams to ensure aligned messaging and impactful marketing execution, fostering a culture of creativity, strategic execution, and innovation
ASSUMPTION: This role requires a high level of ownership, creativity, and the ability to work effectively with various teams to drive business results.
Education: Degree in Marketing, Communications, Business Administration, or a related field
Experience: Proven experience (5-8 years) in developing and implementing marketing strategies and campaigns, ideally in a B2B or software/technology environment
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in technology, and a proven track record of driving business results through ABM and demand generation strategies are most likely to succeed in this role.
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on market research for similar roles in Germany)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Germany. The actual salary may vary depending on factors such as experience, skills, and performance.
Industry: The Bosch Group is a global leader in technology, operating in the automotive technology, industrial technology, consumer goods, and energy and building technology sectors.
Company Size: The Bosch Group has over 400,000 associates worldwide, making it a large enterprise with a global presence.
Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany.
Company Description:
Company Specialties:
Company Website: bosch.com
ASSUMPTION: Working at the Bosch Group offers opportunities to collaborate with a diverse, global team and contribute to innovative technology solutions that improve the quality of life worldwide.
Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking in ABM and demand generation marketing.
Reporting Structure: The Senior Account-Based & Demand Generation Marketing Manager reports directly to the Head of Marketing and Communications Europe.
Work Arrangement: This role is based on-site at the company's Stuttgart location, with opportunities for flexible working arrangements.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's marketing strategy and business outcomes.
Office Type: The company's Stuttgart office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Stuttgart, Germany
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with flexible working hours available.
ASSUMPTION: Working in Stuttgart offers a unique blend of historical charm, cultural vibrancy, and technological innovation, providing an ideal environment for professionals seeking to grow their careers in a dynamic and forward-thinking city.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Account-Based Marketing, Demand Generation, Lead Generation, Sales Alignment, Content Creation, Campaign Execution, Data Analysis, Collaboration, Innovation, Technical Understanding, Storytelling, Performance Optimization, Customer Engagement, Marketing Strategy, Salesforce
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, ABM/demand generation expertise, and ability to drive business results through effective collaboration and leadership.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are commonly used in ABM and demand generation marketing strategies.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are strong collaborators, data-driven, and results-oriented, with a proven track record of success in ABM and demand generation marketing, are most likely to be a good fit for this role and the Bosch Group's culture.
ASSUMPTION: These challenges are common to senior-level marketing roles in large, global organizations and can be overcome with strong collaboration, strategic thinking, and a results-driven approach.
ASSUMPTION: While this role shares similarities with other senior-level ABM and demand generation marketing positions, its unique context within the Bosch Group offers opportunities for collaboration, innovation, and growth that may not be available in other organizations.
ASSUMPTION: These sample projects demonstrate the strategic thinking, creativity, and data-driven approach required to succeed in this role and drive business results through ABM and demand generation marketing.
ASSUMPTION: Asking these questions will help you better understand the role's context within the organization, the company's priorities and expectations, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.