📌 Core Information
🔹 Job Title: Senior Acquisition Marketing Manager
🔹 Company: Fox Corporation
🔹 Location: Los Angeles, California, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving subscriber growth through paid media campaigns under the FOX ONE brand.
- Collaborating with internal stakeholders and external agencies to develop and launch performance-driven campaigns across digital platforms.
- Managing media budgets and pacing to maximize efficiency and ROI.
- Monitoring campaign performance, analyzing key KPIs, and generating actionable insights.
- Staying informed of industry trends and new opportunities in the paid media landscape.
ASSUMPTION: This role requires a strong background in digital acquisition marketing, with a focus on paid media, to drive high-quality subscriber growth for the FOX ONE streaming service.
📋 Key Responsibilities
✅ Execute paid media strategies to acquire new subscribers for the DTC platform.
✅ Collaborate with internal stakeholders and external agencies to develop and launch performance-driven campaigns across platforms such as Meta, Google, YouTube, and programmatic.
✅ Manage media budgets and pacing to maximize efficiency and ROI.
✅ Brief and review creative assets aligned to FOX ONE brand standards and campaign objectives.
✅ Monitor campaign performance, analyze key KPIs, and generate actionable insights.
✅ Work with product marketing and lifecycle teams to ensure a seamless customer journey from awareness to subscription.
✅ Stay informed of industry trends and new opportunities in the paid media landscape.
ASSUMPTION: The successful candidate will have experience in subscription-based or direct-to-consumer environments and be comfortable working in a fast-paced, cross-functional team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in digital acquisition marketing, with a focus on paid media
Required Skills:
- Proven success managing performance campaigns in a subscription-based or direct-to-consumer environment
- Familiarity with media buying platforms (e.g., Google Ads, Meta Ads Manager, DV360)
- Strong analytical skills and ability to translate data into decisions
- Experience working cross-functionally in a fast-paced environment
Preferred Skills:
- Experience marketing streaming, media, or entertainment products
- Knowledge of audience segmentation, A/B testing, and incrementality testing
- Familiarity with the FOX brand and its audience
ASSUMPTION: While not explicitly stated, proficiency in the English language is assumed for this role.
💰 Compensation & Benefits
Salary Range: $114,000.00 - $185,000.00 annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
Working Hours: Full-time, with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 10,001+ employees
Founded: Fox Corporation was founded in 2019, but its predecessor, 21st Century Fox, had a rich history dating back to the early 20th century.
Company Description:
- Fox Corporation produces and distributes content through leading brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group.
- The company is empowering a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise, and strategic thinking.
- Fox Corporation is committed to fostering an inclusive work environment where everyone feels valued and respected.
Company Specialties:
- Digital Media
- Broadcast Media
- Local News
- Streaming Media
- Advertising
Company Website: foxcorporation.com
ASSUMPTION: Fox Corporation is a well-established media company with a strong focus on innovation and growth in the digital landscape.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Director of Acquisition.
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to grow within the marketing team as the FOX ONE streaming service expands.
- Opportunities to work on high-profile campaigns and collaborate with industry leaders.
- Chance to gain experience in the fast-growing streaming media industry.
ASSUMPTION: This role offers significant growth potential as the FOX ONE streaming service continues to grow and expand its audience.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): 10201 W. Pico Blvd, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is a major media hub, offering ample opportunities for networking and professional growth.
- The city is known for its diverse culture, vibrant arts scene, and year-round mild climate.
- Los Angeles offers a wide range of housing options, from urban apartments to suburban family homes.
Work Schedule: Full-time, with flexible hours as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Acquisition
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Cultural fit and alignment with Fox Corporation values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital acquisition marketing and paid media.
- Prepare examples of successful campaigns you've managed, emphasizing results and ROI.
- Demonstrate your understanding of the FOX brand and its audience in your application materials.
ATS Keywords: Digital acquisition marketing, paid media, performance campaigns, media buying, analytical skills, cross-functional collaboration, streaming media, FOX ONE
ASSUMPTION: Fox Corporation uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Media buying platforms (e.g., Google Ads, Meta Ads Manager, DV360)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The successful candidate will be comfortable using a variety of marketing and data analysis tools to manage campaigns and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Quality
- Respect
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
- Creative and strategic in approach
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a strong understanding of the FOX brand and its audience?
ASSUMPTION: Candidates who align with Fox Corporation's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, each with its own unique objectives and KPIs.
- Keeping up with the fast-paced nature of the digital media landscape and adapting campaigns accordingly.
- Collaborating effectively with cross-functional teams and external agencies to ensure campaign success.
- Balancing on-site and remote work responsibilities in a hybrid work environment.
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and thrive in a collaborative, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other acquisition marketing manager positions in the streaming media industry but may have a stronger focus on paid media and subscription-based models.
- Compared to traditional media roles, this position requires a greater emphasis on data-driven decision-making and digital marketing strategies.
- Career progression in this role could lead to senior marketing or leadership positions within the FOX ONE streaming service or the broader Fox Corporation.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of media, technology, and streaming, with ample opportunities for growth and development.
📝 Sample Projects
- Developing and executing a paid media campaign to drive subscriber acquisition for the FOX ONE streaming service launch.
- Analyzing campaign performance data to optimize targeting, bidding, and creative strategies for maximum ROI.
- Collaborating with the product marketing team to create targeted onboarding campaigns for new subscribers.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to data analysis and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current subscriber acquisition strategy for the FOX ONE streaming service, and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and engineering, to ensure a seamless customer experience?
- What are the most significant challenges facing the FOX ONE streaming service, and how can this role help address them?
- How does Fox Corporation support the professional development and growth of its employees in this role?
- What is the company's long-term vision for the FOX ONE streaming service, and how can this role contribute to that vision?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital acquisition marketing and paid media.
- Prepare examples of successful campaigns you've managed, emphasizing results and ROI.
- Demonstrate your understanding of the FOX brand and its audience in your application materials.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
