📌 Core Information
🔹 Job Title: Senior Analyst, Brand, Creative & Media Practice (Beijing), Insights, China-2
🔹 Company: Kantar
🔹 Location: Beijing, Borui Plaza, China
🔹 Job Type: Full-time
🔹 Category: Market Research & Insights
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leveraging data-driven insights to drive brand, creative, and media strategies
- Collaborating with cross-functional teams to deliver innovative solutions
- Developing and presenting compelling stories that inspire action
- Working with leading organizations to help them succeed and grow
ASSUMPTION: This role requires a strong blend of analytical and creative thinking, with a focus on delivering insights that drive business impact.
📋 Key Responsibilities
✅ Conduct market research and analyze data to uncover insights
✅ Develop and present compelling stories that communicate complex findings
✅ Collaborate with cross-functional teams to deliver innovative solutions
✅ Work with leading organizations to help them succeed and grow
ASSUMPTION: This role involves a mix of independent work and team collaboration, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 2-5 years of experience in market research, brand strategy, or a related field
Required Skills:
- Data analysis and visualization
- Creative thinking and problem-solving
- Excellent communication and presentation skills
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with data analysis tools (e.g., SPSS, R, Python)
- Knowledge of the Chinese market and consumer behavior
- Experience working with cross-functional teams
ASSUMPTION: Given the nature of the role, candidates with a strong academic background in a quantitative field and experience in market research or a related field are likely to be successful.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level market research roles in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on market research data for similar roles in Beijing. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Kantar is a leading data, insights, and consulting company, specializing in market research and brand strategy.
Company Size: Kantar is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Kantar was founded in 1999 and has since grown to become a global leader in its industry.
Company Description:
- Kantar helps clients understand people and inspire growth through data-driven insights and innovative analytics
- The company operates in over 90 markets worldwide, providing a global perspective with local expertise
- Kantar's expertise spans across various industries, including FMCG, retail, financial services, and technology
Company Specialties:
- Market research and analytics
- Brand strategy and consulting
- Customer experience and innovation
- Health research and polling
Company Website: www.kantar.com
ASSUMPTION: Kantar's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career progression within Kantar's insights and consulting practice.
Reporting Structure: The Senior Analyst reports directly to the Manager, Brand, Creative & Media Practice.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to Manager or Senior Manager roles within Kantar's insights and consulting practice
- Expansion into other areas of Kantar's business, such as customer experience or health research
- International assignments, given Kantar's global presence
ASSUMPTION: This role offers strong growth potential within Kantar's insights and consulting practice, as well as opportunities for international exposure.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Beijing's Borui Plaza
Office Location(s): Beijing, Borui Plaza
Geographic Context:
- Beijing is a major commercial hub and the capital of China
- The Borui Plaza location offers easy access to public transportation and nearby amenities
- Beijing's vibrant culture and history provide ample opportunities for leisure and recreation
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Beijing's dynamic business environment and Kantar's modern office space provide an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the department head
Key Assessment Areas:
- Data analysis and visualization skills
- Creative problem-solving and critical thinking
- Communication and presentation skills
- Cultural fit and alignment with Kantar's values
Application Tips:
- Tailor your resume and cover letter to highlight your data analysis, creative thinking, and communication skills
- Prepare examples of your data analysis work and be ready to discuss your thought process and insights
- Research Kantar's business and industry to demonstrate your understanding of the company and its clients
ATS Keywords: Data analysis, market research, brand strategy, creative thinking, problem-solving, communication, presentation, Mandarin Chinese, English
ASSUMPTION: Kantar's interview process focuses on assessing candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Data analysis tools: SPSS, R, Python
- Presentation software: PowerPoint, Keynote
- Project management tools: Microsoft Office, Google Workspace
ASSUMPTION: Familiarity with data analysis tools and presentation software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Insightful
- Inspiring
- Inclusive
- Innovative
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you used data-driven insights to drive business impact in previous roles?
- Can you provide an example of a creative solution you developed to address a complex business challenge?
- How do you approach working with diverse teams and stakeholders to deliver innovative solutions?
ASSUMPTION: Kantar values candidates who are insightful, inspiring, inclusive, and innovative, with a strong focus on data-driven decision-making and creative problem-solving.
⚠️ Potential Challenges
- Working with large datasets and complex data analysis tasks
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role requires strong analytical and project management skills, as well as the ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to related roles in market research and consulting, this role places a stronger emphasis on creative problem-solving and data visualization
- Kantar's global presence and industry expertise offer unique opportunities for career growth and international exposure
- This role is well-suited for candidates interested in a career path focused on brand strategy and creative problem-solving
ASSUMPTION: This role offers unique opportunities for career growth and international exposure within Kantar's insights and consulting practice.
📝 Sample Projects
- Developing a data-driven brand strategy for a leading FMCG company in China
- Conducting a comprehensive market analysis and competitive landscape assessment for a major retail client
- Designing and implementing a customer experience improvement initiative for a financial services institution
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic brand consulting to hands-on data analysis and visualization.
❓ Key Questions to Ask During Interview
- How does this role fit into Kantar's broader insights and consulting practice?
- What are the key priorities for this role in the first 90 days?
- How does Kantar support the professional development and career growth of its employees?
- What are the key challenges and opportunities facing Kantar's clients in the Chinese market?
- How does Kantar foster a culture of innovation and creativity within its teams?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Kantar's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your data analysis, creative thinking, and communication skills
- Prepare examples of your data analysis work and be ready to discuss your thought process and insights
- Research Kantar's business and industry to demonstrate your understanding of the company and its clients
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
