📌 Core Information
🔹 Job Title: Senior Analyst, Brand, Creative & Media Practice (Beijing), Insights, China
🔹 Company: Kantar
🔹 Location: Beijing, Borui Plaza, China
🔹 Job Type: Full-time
🔹 Category: Market Research
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting advanced data analysis to derive actionable insights
- Collaborating with cross-functional teams to develop brand, creative, and media strategies
- Leveraging human understanding and advanced technologies to drive business growth
- Working with leading organizations to help them succeed and grow
ASSUMPTION: This role requires a strong analytical mindset, creativity, and excellent communication skills. It also involves working with diverse teams and stakeholders, so cultural sensitivity and adaptability are crucial.
📋 Key Responsibilities
✅ Conduct advanced data analysis to uncover insights and trends
✅ Develop and present compelling stories and recommendations based on data findings
✅ Collaborate with cross-functional teams to develop brand, creative, and media strategies
✅ Work with leading organizations to help them succeed and grow
✅ Stay up-to-date with industry trends and best practices
ASSUMPTION: This role requires a balance of analytical thinking and creative problem-solving. It also involves working with complex datasets and presenting findings to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 2-5 years of experience in market research, data analysis, or a related field
Required Skills:
- Advanced data analysis skills (e.g., statistical modeling, data visualization)
- Strong problem-solving skills and attention to detail
- Excellent communication and presentation skills
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with market research tools and software (e.g., SPSS, R, Python)
- Knowledge of the market research industry and best practices
- Experience working with cross-functional teams
ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates seeking to advance their careers in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level market research roles in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses and incentives
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kantar is a leading data, insights, and consulting company, operating in the market research industry.
Company Size: Kantar has over 30,000 employees worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Kantar was founded in 1993 and has since grown to become a global leader in its industry.
Company Description:
- Kantar helps organizations understand people and inspire growth through data-driven insights and innovative analytics
- The company operates in over 90 markets worldwide, providing a global perspective with local expertise
- Kantar's expertise spans the entire research process, from data collection and analysis to strategic consulting
Company Specialties:
- Market research and data analysis
- Brand strategy and consulting
- Media effectiveness and audience measurement
- Health research and polling
- Customer experience and innovation
Company Website: www.kantar.com
ASSUMPTION: Kantar's large size and global presence offer applicants the opportunity to work on diverse projects and advance their careers within the organization.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring several years of experience in market research or a related field.
Reporting Structure: The Senior Analyst reports directly to the Manager of the Brand, Creative & Media Practice team.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a Manager or Senior Manager role within the Brand, Creative & Media Practice team
- Transition to a different practice area or regional office within Kantar
- Development of specialized skills and expertise through training and mentorship programs
ASSUMPTION: Given Kantar's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Kantar's Beijing office is located in the Borui Plaza, a modern and well-equipped workspace.
Office Location(s): Beijing, Borui Plaza, China
Geographic Context:
- Beijing is the capital and largest city of China, with a population of over 21 million people
- The city is a major political, cultural, and educational center, as well as a major hub for international business and trade
- Beijing experiences a humid continental climate, with hot, humid summers and cold, dry winters
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.
ASSUMPTION: Beijing's vibrant culture, rich history, and diverse culinary scene make it an exciting place to live and work. However, the city's large population and heavy traffic may present challenges for some applicants.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and team members
- Final interview with the department head or director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and adaptability
- Industry knowledge and market research expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your data analysis work and be ready to discuss your thought process and findings
- Research Kantar and the market research industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Market research, data analysis, brand strategy, creative thinking, media planning, consulting, human understanding, advanced technologies
ASSUMPTION: Kantar's interview process is designed to assess both technical skills and cultural fit. Applicants should be prepared to discuss their experiences and accomplishments in detail and provide specific examples of their work.
🛠️ Tools & Technologies
- Market research tools and software (e.g., SPSS, R, Python)
- Data visualization tools (e.g., Tableau, Power BI)
- Collaboration and project management tools (e.g., Microsoft Office Suite, Slack)
ASSUMPTION: While specific tools and technologies may vary depending on the project, applicants should be comfortable working with market research tools and software, as well as data visualization and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We have a passion for understanding the world as it is, not as we want it to be
- Bravery: We have the courage to inspire new thinking and to make a difference
- Generosity: We give our time, talent, and resources to our communities and to each other
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Inclusive: We foster an environment where everyone feels valued and respected
- Agile: We adapt and innovate to meet the changing needs of our clients and our business
Self-Assessment Questions:
- Do you share Kantar's values and are you committed to living them in your daily work?
- Are you comfortable working in a collaborative, inclusive, and agile environment?
- Do you have the curiosity, bravery, and generosity to make a difference in your role and in your team?
ASSUMPTION: Kantar's values and work style are designed to foster a culture of collaboration, innovation, and inclusivity. Applicants should be prepared to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- The role may require working with complex datasets and advanced statistical techniques
- Applicants may face competition from other experienced market research professionals
- The role may involve frequent travel or working with clients in different time zones
- Beijing's large population and heavy traffic may present challenges for some applicants
ASSUMPTION: While these challenges may present obstacles for some applicants, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Compared to other market research roles, this position places a greater emphasis on creative thinking and brand strategy
- Market research roles in other industries may have different focuses and requirements
- Career progression in market research typically involves moving into management or specialized consulting roles
ASSUMPTION: Applicants should research similar roles in the market research industry to understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Conducting a brand audit and developing a brand strategy for a major consumer goods company
- Analyzing media effectiveness for a global advertising campaign and providing data-driven recommendations
- Developing a customer segmentation model and identifying growth opportunities for a telecommunications company
ASSUMPTION: These sample projects are intended to illustrate the types of work the Senior Analyst may be involved in, but the specific projects will vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Brand, Creative & Media Practice team?
- How does this role fit into Kantar's global organization and what opportunities are there for growth and development?
- What is the company's approach to work-life balance and employee well-being?
- How does Kantar support the professional development and career growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, as well as to assess the organization's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your data analysis work and be ready to discuss your thought process and findings
- Research Kantar and the market research industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
