Senior Analyst, Brand Marketing

📌 Core Information

🔹 Job Title: Senior Analyst, Brand Marketing

🔹 Company: Known

🔹 Location: New York, NY

🔹 Job Type: Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving strategic insights for clients in brand marketing and creative strategy
• Supporting the development of key deliverables such as brand strategy, engagement strategy, and activation strategy
• Collaborating with various disciplines to deliver optimal results
• Becoming a subject matter expert on key industries and topics

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work well with cross-functional teams.

📋 Key Responsibilities

✅ Asking questions that haven't been asked before to uncover unique insights

✅ Becoming a subject matter expert on key industries and topics, providing informed perspectives by collecting and analyzing data, cultural intelligence, audience insights, and industry knowledge

✅ Leveraging insights to support the development of a powerful strategic idea and direction that is simple, clear, and digestible for client teams and internal partners

✅ Supporting the development of products and deliverables such as brand strategy, engagement strategy, and activation strategy

✅ Building compelling and visually engaging presentations to communicate insights and recommendations

✅ Supporting the growth of client relationships, ensuring they remain connected to our process, progress, and deliverables

✅ Collaborating effectively with other practices within the company, including researchers, data scientists, media buyers/planners, and helping them inform a strategic and inspired solution for our clients

✅ Bolstering business development efforts by preparing case studies and relevant work examples for presentations and assisting with scoping new work (including the development of SOWs)

ASSUMPTION: This role involves a mix of independent work and collaboration with other teams, requiring strong project management skills and the ability to balance multiple client commitments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field

Experience: At least 2 years of experience in a strategy, insights, or marketing role

Required Skills:

• Strong analytical skills and data interpretation
• Excellent communication and presentation skills
• Ability to balance multiple client commitments and categories at once
• Deep empathy for consumers, our partners, and our teammates
• Strong interpersonal and written skills

Preferred Skills:

• Experience with generative AI tools and platforms
• Familiarity with brand marketing and creative strategy
• Ability to speak multiple languages (a plus)

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year

Benefits:

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The salary range provided is based on the company's stated range in the job posting and is typical for this role and experience level in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Known is a modern marketing company that brings together science, technology, and creativity to set a new standard for modern marketing. They are an Ad Age A-List winner and have been recognized as the Data & Insights Agency of the Year for two consecutive years.

Company Size: Known has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Known was founded in 2015 and has since grown to become a leading marketing agency with offices across the United States.

Company Description:

• Known is built on a foundation of two decades of data science, advanced analytics, and pioneering technology
• They power their acclaimed strategy and world-class creative teams with their end-to-end operating system
• Known focuses on delivering marketing that is predisposed to succeed and scientifically optimized to profoundly impact their clients' businesses

Company Specialties:

• Data science and advanced analytics
• Pioneering technology for marketing
• World-class creative strategy and execution

Company Website: https://known.is/

ASSUMPTION: Known is a well-established marketing agency with a strong reputation for innovative and data-driven marketing solutions.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals looking to gain experience in brand marketing and strategy.

Reporting Structure: The Senior Analyst, Brand Marketing will report directly to the Director of Brand Marketing and work closely with various teams, including researchers, data scientists, and creatives.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement may vary depending on the client's needs and the team's preferences.

Growth Opportunities:

• Expanding skills in brand marketing, strategy, and data analysis
• Gaining experience working with high-profile clients across various industries
• Potential career progression into management or specialized roles within the company

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative marketing agency.

🌍 Location & Work Environment

Office Type: Known's offices are modern and collaborative spaces designed to foster creativity and productivity.

Office Location(s): New York, NY (1065 6th Ave), Cambridge, MA (2067 Massachusetts Ave), Austin, TX (401 Congress Ave), Los Angeles, CA (6420 Wilshire Blvd), and Seattle, WA (818 Stewart St)

Geographic Context:

• The New York office is located in Midtown Manhattan, offering easy access to public transportation and numerous amenities
• The office is in a vibrant and diverse neighborhood, providing a dynamic work environment
• The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: The typical work schedule is Monday through Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work as needed.

ASSUMPTION: The hybrid work arrangement and central office locations provide a convenient and flexible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director of Brand Marketing

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values
• Industry knowledge and passion for brand marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your analytical work and creative problem-solving skills to discuss during the interview
• Research Known's clients, industry, and competitors to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Brand Marketing, Strategic Insights, Client Engagement, Data Analysis, Creative Strategy, Presentation Skills, Collaboration, Research, Consumer Insights, Empathy, Problem Solving, Innovation, Strategic Thinking, Adaptability, Interpersonal Skills, Self-Motivation

ASSUMPTION: The interview process for this role is designed to assess the candidate's analytical skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Presentation software (e.g., PowerPoint, Google Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration and communication platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• We are one team: Collaboration and teamwork are essential for success at Known
• We see the good: Known values positivity, empathy, and a growth mindset
• We never stop learning: Continuous learning and improvement are encouraged and supported
• There's always a better way: Known fosters innovation and creativity in all aspects of its work

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and cross-functional teamwork
• Opportunities for professional growth and development
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• Do you have a passion for understanding and interpreting data to drive strategic insights?
• Are you comfortable presenting complex information in a clear and engaging manner?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: Candidates who align with Known's values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple client commitments and priorities simultaneously
• Keeping up with the fast-paced and dynamic work environment
• Adapting to the unique needs and preferences of various clients
• Balancing independent work and collaboration with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position places a stronger emphasis on data analysis and strategic insights
• Known's focus on data-driven marketing sets it apart from traditional advertising agencies
• Career progression in this role may lead to management or specialized roles within the company, rather than moving into a more generalist marketing role

ASSUMPTION: This role offers a unique blend of data analysis, strategic thinking, and creative problem-solving, making it an attractive opportunity for candidates with a strong analytical mindset and a passion for brand marketing.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new product launch, including brand positioning, architecture, and messaging frameworks
• Conducting a competitive analysis and market research to inform a brand refresh for an established client
• Creating a tactical playbook and communications plan for a multi-channel marketing campaign to drive brand awareness and engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and deliverables for the Senior Analyst, Brand Marketing role at Known.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams within the company, such as researchers and data scientists?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Known support the professional growth and development of its employees?
• What are the most rewarding aspects of working at Known, according to current employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your analytical work and creative problem-solving skills to discuss during the interview
• Research Known's clients, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.