📌 Core Information
🔹 Job Title: Senior Analyst, Digital Marketing
🔹 Company: Beyond Finance
🔹 Location: Chicago, IL
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid digital channels to drive user acquisition
- Analyzing key metrics for continuous improvement
- Developing and implementing testing initiatives
- Collaborating with cross-functional teams for campaign execution
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid search and social media advertising. Candidates should be comfortable working in a fast-paced, data-driven environment and have a proven track record of driving results.
📋 Key Responsibilities
✅ Manage paid digital channels including paid search and paid social to profitably drive user acquisition
✅ Analyze key metrics across all digital marketing campaigns to identify trends and opportunities for continuous improvement
✅ Develop, own, and implement testing initiatives to improve conversion rate and profitability of marketing campaigns
✅ Manage and implement new digital marketing campaigns directly in Google Ads, Meta Ads, and other platforms
✅ Perform market analysis and competitive intelligence research to inform new ideas or existing program improvements
✅ Collect, analyze, and report on key metrics from all digital campaigns
✅ Collaborate with internal and external teams to ensure high-quality execution of new marketing campaigns or initiatives
✅ Other tasks and projects as assigned
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Candidates should be comfortable managing multiple priorities and meeting deadlines.
🎯 Required Qualifications
Education: BS/MS degree in Marketing or a related field
Experience: 2-3 years of experience related to digital marketing, including paid search and paid social
Required Skills:
- Expertise in paid search and paid social self-service platforms (Google Ads, Microsoft Ads, Meta Ads, etc.)
- Strong understanding of optimization levers and testing approaches across search platforms
- Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
- Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
- Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
- Outstanding ability to think creatively, and identify and resolve problems
- Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e., A/B testing)
- Demonstrated and quantifiable success in implementing successful test-and-learn strategies
- Willingness to dive deep into the data to understand what is driving end-to-end campaign performance
- Creative thinker with excellent written and oral communication skills
- Hungry to work hard, learn fast, and do hands-on work
Preferred Skills:
- Prior financial services and/or lead generation experience
ASSUMPTION: While not required, candidates with prior financial services or lead generation experience may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $119,823 USD (base annual salary range)
Benefits:
- Considerable employer contributions for health, dental, and vision programs
- Generous PTO, paid holidays, and paid parental leave
- 401(k) matching program
- Merit advancement opportunities
- Career development and training
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is the base annual salary range and does not include additional incentives such as an annual bonus. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on consumer debt solutions and financial well-being
Company Size: 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: 2016, with a mission to help people escape crippling debt and achieve financial freedom
Company Description:
- Beyond Finance is a next-generation fintech company that offers individualized care, financial education, and customized solutions to help clients manage and overcome debt
- The company focuses on creating a supportive environment where employees' work, voice, and growth matter
- Beyond Finance values autonomy, collaboration, recognition, and work-life balance
Company Specialties:
- Financial Well-Being
- Consumer Debt Solutions
- Credit and Fintech
Company Website: https://www.beyondfinance.com
ASSUMPTION: Beyond Finance is a rapidly growing company with a strong focus on employee development and client success. Candidates should be prepared to work in a dynamic, fast-paced environment and be committed to the company's mission.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to marketing leadership and works cross-functionally with product, analytics, design, and sales teams
Work Arrangement: On-site, with the opportunity to collaborate with team members in various locations
Growth Opportunities:
- Advancement within the marketing department, such as taking on a leadership role or specializing in a specific area
- Expanding into other areas of the business, such as product management or sales
- Contributing to the company's overall growth and success, which may open up new opportunities and roles
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop new skills, and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Corporate office environment, with opportunities for collaboration and team-building
Office Location(s): Chicago, IL (with additional offices in Houston, TX, and San Diego, CA)
Geographic Context:
- Chicago, IL, is a large, diverse city with a vibrant business community and a strong financial services industry
- The city offers a variety of cultural, recreational, and entertainment options, as well as a robust public transportation system
- Beyond Finance's office is located in the heart of the city, providing easy access to amenities and attractions
Work Schedule: Full-time, with a typical workweek of 40 hours, Monday through Friday
ASSUMPTION: While this role is on-site, candidates may have the opportunity to work remotely or hybrid depending on the company's policies and the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR
- In-depth behavioral and skills-based interview with the marketing team
- Final interview with senior leadership or the CEO
- Background check and reference check (if applicable)
Key Assessment Areas:
- Digital marketing expertise, with a focus on paid search and social media advertising
- Analytical skills and data-driven decision-making
- Problem-solving and creative thinking
- Communication and collaboration skills
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research the company and the financial services industry to show your enthusiasm and preparation for the role
ATS Keywords: Digital Marketing, Paid Search, Paid Social, Data Analysis, Market Analysis, Campaign Optimization, A/B Testing, Collaboration, Problem Solving, Communication Skills
ASSUMPTION: Beyond Finance uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Ads (Facebook Ads and Instagram Ads)
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not exhaustive, this list provides an overview of the tools and technologies candidates can expect to use in this role. Familiarity with these platforms is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Focused on delivering exceptional client experiences and outcomes
- Integrity: Upholding the highest ethical standards in all aspects of the business
- Collaboration: Working together to achieve shared goals and drive success
- Continuous learning: Encouraging personal and professional growth and development
- Accountability: Taking ownership of responsibilities and delivering on commitments
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Creative: Approaching challenges with innovation and outside-the-box thinking
- Adaptable: Embracing change and adjusting to new situations and priorities
- Collaborative: Working effectively with team members and stakeholders to achieve shared goals
- Proactive: Taking initiative and driving results without being told
Self-Assessment Questions:
- How do you align with Beyond Finance's mission to help people escape crippling debt and achieve financial freedom?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
- How do you approach A/B testing, and can you provide an example of a successful test-and-learn strategy you've implemented in the past?
ASSUMPTION: Beyond Finance places a strong emphasis on cultural fit and values-driven decision-making. Candidates should be prepared to demonstrate their alignment with the company's mission, values, and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, data-driven environment
- Keeping up with industry trends and best practices in digital marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Working with limited resources or budget constraints
- Navigating a large, established organization with a diverse range of teams and departments
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and development. Candidates should be prepared to approach challenges proactively and with a solutions-oriented mindset.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on paid search and social media advertising, as well as its emphasis on data-driven decision-making and continuous improvement
- As a mid-sized company, Beyond Finance offers a more collaborative and agile work environment than larger enterprises, with more opportunities for growth and advancement
- Compared to other roles in the financial services industry, this position offers a unique blend of marketing expertise, data analysis, and client-centric focus
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus and work environment make it a distinct opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive testing strategy to improve the conversion rate of a paid search campaign by 20% within three months
- Analyzing market trends and competitive intelligence to inform the creation of a new paid social advertising campaign targeting a specific demographic
- Collaborating with the product team to optimize the user experience of the company's website and improve organic search rankings
ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, focusing on data-driven decision-making, continuous improvement, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and goals for the company?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Beyond Finance support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager or team members?
- How does Beyond Finance measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important to track?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager or HR one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
