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Senior Analyst – Digital Marketing

JLL
Full-time
On-site
India

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Analyst – Digital Marketing

πŸ”Ή Company: JLL

πŸ”Ή Location: Gurugram, HR

πŸ”Ή Job Type: On-site

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing, implementing, and optimizing paid media campaigns across various platforms
  • Analyzing campaign performance data and providing actionable insights to improve results
  • Collaborating with cross-functional teams to ensure alignment with overall marketing strategy
  • Monitoring competitive activity and identifying new opportunities in the paid media landscape

ASSUMPTION: This role requires a high level of expertise in paid media and digital marketing, with a focus on campaign optimization and performance analysis.

πŸ“‹ Key Responsibilities

βœ… Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms

βœ… Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI

βœ… Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting

βœ… Analyze campaign performance data and provide actionable insights to improve results

βœ… Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc.

βœ… Connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives

βœ… Forecast, track, and report on key performance metrics against campaign objectives

βœ… Stay current with industry trends, platform updates, and best practices in paid media

βœ… Collaborate with cross-functional teams to ensure alignment with overall marketing strategy

βœ… Monitor competitive activity and identify new opportunities in the paid media landscape

βœ… Manage relationships with media vendors and platform representatives

ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of experience in digital marketing with a focus on paid media

Required Skills:

  • Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.)
  • Proven experience in media planning and buying across multiple channels
  • Strong analytical skills with proficiency in campaign optimization and performance analysis
  • Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms
  • Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager
  • Excellent communication skills

Preferred Skills:

  • Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in data analysis and visualization tools is highly recommended for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for a Senior Analyst role in India)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts
  • Professional development opportunities

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Analyst role in India, with experience level and location considered.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: JLL is a leading global provider of real estate and investment management services, operating in the IT Services and IT Consulting industry.

Company Size: JLL has 1,001-5,000 employees globally, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: JLL was founded in 1783, with a rich history and extensive experience in the real estate industry.

Company Description:

  • JLL Technologies (JLLT) delivers market-leading technology and services to power the future of real estate
  • JLLT offers a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise, and leading-edge, venture-backed companies
  • JLLT is transforming the way companies acquire, operate, and manage spaces, enabling clients to foster human-centric experiences and smart space utilization

Company Specialties:

  • Real estate services
  • Investment management
  • Property management
  • Project management

Company Website: https://www.jll.com/

ASSUMPTION: JLL's focus on technology and innovation in the real estate industry makes it an attractive employer for professionals seeking to leverage cutting-edge tools and strategies.

πŸ“Š Role Analysis

Career Level: This role is at the senior analyst level, requiring a high degree of expertise and experience in digital marketing and paid media.

Reporting Structure: The senior analyst reports directly to the marketing manager or director, with potential oversight of junior analysts or marketing coordinators.

Work Arrangement: This role is on-site, with the potential for remote work as needed. The work arrangement may include flexible hours and the opportunity to work from home occasionally.

Growth Opportunities:

  • Advancement to a marketing manager or director role
  • Expansion into other areas of marketing or real estate services
  • Opportunities to work on high-profile projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Gurugram, HR

Geographic Context:

  • Gurugram is a major IT hub and one of the largest cities in India, offering ample opportunities for professional growth and networking
  • The city is known for its vibrant culture, diverse cuisine, and numerous recreational activities
  • Gurugram is well-connected by road, rail, and air, making it easily accessible from other major cities in India

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, the role may require occasional work on weekends or evenings to meet project deadlines.

ASSUMPTION: The on-site work environment at JLL's Gurugram office is collaborative and innovative, with a strong focus on teamwork and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth technical interview
  • Final round interview with the hiring manager

Key Assessment Areas:

  • Technical skills in digital marketing and paid media
  • Analytical and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with JLL's values

Application Tips:

  • Highlight relevant experience and achievements in digital marketing and paid media
  • Demonstrate a strong understanding of bidding strategies and campaign optimization
  • Showcase proficiency in analytics tools and data visualization
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Digital Marketing, Paid Media, Campaign Optimization, Bidding Strategies, Media Planning, Performance Analysis, Analytics Tools, Communication Skills

ASSUMPTION: The application process at JLL is competitive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise and passion for digital marketing and paid media.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads
  • LinkedIn Advertising
  • Programmatic platforms (e.g., The Trade Desk, AppNexus)
  • Analytics tools (e.g., Google Analytics, Looker studio, Power BI, tableau)
  • Tag management tools (e.g., Google Tag Manager)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and paid media roles, and proficiency in these platforms is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Putting people first
  • Integrity
  • Expertise
  • Innovation
  • One global team

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and forward-thinking
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you thrive in a collaborative and team-oriented work environment?
  • Are you comfortable working with large datasets and using data-driven insights to inform decision-making?
  • Do you have a proven track record of success in digital marketing and paid media roles?

ASSUMPTION: JLL values a strong cultural fit, with a focus on collaboration, innovation, and a customer-centric approach. Applicants should be prepared to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

  • Managing multiple campaigns and platforms simultaneously
  • Keeping up with industry trends and platform updates
  • Working in a fast-paced and dynamic environment
  • Collaborating with cross-functional teams and stakeholders

ASSUMPTION: These challenges are common in digital marketing and paid media roles, and successful candidates will be able to demonstrate their ability to manage multiple priorities, adapt to change, and work effectively in a team environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Paid Media Specialist or Digital Marketing Manager role, with a focus on campaign optimization and performance analysis
  • However, this role is unique in its focus on the real estate industry and the opportunity to work with a global leader in real estate services
  • Career progression in this role may lead to opportunities in marketing management or other areas of real estate services

ASSUMPTION: While this role shares similarities with other digital marketing and paid media roles, its unique focus on the real estate industry and the opportunity to work with a global leader in real estate services sets it apart.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive paid media strategy for a new real estate development
  • Optimizing campaign performance for a major real estate client, leading to a 20% increase in ROI
  • Collaborating with cross-functional teams to launch a new marketing campaign, resulting in a 15% increase in website traffic and a 10% increase in leads generated

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and optimization to cross-functional collaboration and campaign execution.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does JLL support the professional development and growth of its marketing team members?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does JLL measure the success of its paid media campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the JLL careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and paid media
  • Prepare for the interview by researching JLL's business and the real estate industry, and by practicing common interview questions and scenarios
  • Follow up with the hiring manager or HR representative within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.