Senior Analyst, Digital Marketing (CRM)

📌 Core Information

🔹 Job Title: Senior Analyst, Digital Marketing (CRM)

🔹 Company: Whirlpool

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-Time, Hybrid (4 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with remote flexibility (1 day per week)

🚀 Job Overview

Key aspects of this role include:

• Owning end-to-end CRM and email marketing strategy, execution, and optimization across LAMEX region
• Designing and executing multi-market email campaigns for acquisition, retention, and re-engagement
• Developing audience segmentation, personalization strategies, and dynamic content to maximize KPIs
• Building and documenting scalable processes to support a growing performance-driven CRM operation
• Collaborating with cross-functional teams to align email initiatives with broader marketing objectives

ASSUMPTION: This role requires a strong background in CRM and email marketing within e-commerce or performance marketing environments, with a focus on data-driven campaigns and process development.

📋 Key Responsibilities

✅ Design and execute multi-market email campaigns (acquisition, retention, re-engagement) in our ESPs

✅ Develop and refine audience segmentation, personalization strategies, and dynamic content to maximize KPIs

✅ Build and document scalable processes to support a growing, performance-driven CRM operation

✅ Analyze campaign performance, report on KPIs, and recommend data-backed optimizations

✅ Collaborate with cross-functional teams to align email initiatives with broader marketing objectives

✅ Manage stakeholders, ensuring timely delivery of assets, QA of email templates, and compliance with local regulations

✅ Stay up to date on emerging email marketing technologies, industry trends, and best practices to continuously evolve our CRM capability

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Experience: Proven experience in CRM and email marketing within e-commerce or performance marketing environments

Required Skills:

• Advanced English proficiency (written and spoken)
• Hands-on experience with Email Service Providers (ESPs)
• Strong analytical skills and proficiency in Excel and Google Analytics
• Proven track record in process development and operational framework creation

Preferred Skills:

• Spanish proficiency
• Exposure to multiple Email Marketing Platforms (e.g., Adobe Campaign, Klaviyo, Mailchimp)
• Experience managing diversity of agencies

ASSUMPTION: While Spanish proficiency is preferred, strong English communication skills are essential for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Brazil, the estimated salary range is R$ 8,000 - R$ 12,000 per month. This estimate takes into account the company's size, location, and the required experience level.

Benefits:

• One day of home office per week
• Flexible schedule
• No dress code
• Transportation voucher, shuttle buses, or free parking at the company
• Food voucher and meal on-site
• Health plan, dental plan, life insurance, and private pension plan
• Employee Support Program
• Daycare assistance or nursery at the company
• Two weeks of remote work from anywhere after 5 years with the company
• Discounts on products, insurance, and extended maternity/paternity leave

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Whirlpool is a leading kitchen and laundry appliance company, operating in the manufacturing industry

Company Size: Whirlpool has 10,001+ employees globally, providing ample opportunities for career growth and collaboration

Founded: Whirlpool was founded in 1911 and has since grown into a multinational corporation with a strong global presence

Company Description:

• Whirlpool is committed to improving life at home and inspiring generations with its iconic brands, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator
• The company focuses on innovation, operational excellence, and marketing to meet the evolving needs of consumers
• Whirlpool values integrity, respect, inclusion & diversity, one Whirlpool, and the spirit of winning

Company Specialties:

• Brand leadership
• Product leadership
• Operational excellence
• People excellence
• Innovation
• Manufacturing
• Diversity & inclusion
• Social responsibility
• Environmental sustainability
• Marketing

Company Website: http://www.whirlpoolcorp.com

ASSUMPTION: Working at Whirlpool offers opportunities to collaborate with diverse teams, contribute to innovative projects, and grow both personally and professionally.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career advancement within the marketing department

Reporting Structure: The Senior Analyst, Digital Marketing (CRM) reports directly to the Growth Manager of the Direct to Consumer business for the LAMEX region

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for four days a week and remotely for one day

Growth Opportunities:

• Potential career progression to a Manager or Director role within the marketing department
• Expansion of responsibilities to include additional marketing channels or regions
• Opportunities to work on high-impact projects and drive business growth

ASSUMPTION: This role offers ample opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: The Whirlpool office in São Paulo is a modern, collaborative workspace designed to foster productivity and innovation

Office Location(s): The office is located about 15 minutes away from Sacomã Metro station on the Green Line

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse neighborhoods, and ample entertainment options
• The office is conveniently located near public transportation, shopping centers, and restaurants
• The region experiences a subtropical climate, with mild winters and warm summers

Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 6:00 PM, allowing employees to balance work and personal responsibilities

ASSUMPTION: The hybrid work arrangement and flexible scheduling options enable employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and relevant team members
• Background check and onboarding

Key Assessment Areas:

• Technical skills in CRM and email marketing
• Data analysis and reporting capabilities
• Collaboration and communication skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with Whirlpool's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical assessment or case study presentation by researching Whirlpool's email marketing campaigns and industry best practices
• Demonstrate your understanding of Whirlpool's business and marketing strategies during the final interview
• Show enthusiasm for the role and Whirlpool's mission to improve life at home

ATS Keywords: CRM, email marketing, ESPs, data analysis, segmentation, personalization, campaign optimization, stakeholder management, cross-functional collaboration, marketing strategy, Whirlpool, LAMEX region

ASSUMPTION: The interview process is designed to assess technical skills, cultural fit, and alignment with Whirlpool's values and business objectives.

🛠️ Tools & Technologies

• Email Service Providers (ESPs) such as Adobe Campaign, Klaviyo, or Mailchimp
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Workspace (Google Analytics, Google Sheets)
• CRM platforms (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold ethical standards and act with honesty and transparency
• Respect: Value diversity, listen actively, and foster an inclusive environment
• Inclusion & Diversity: Embrace and leverage the unique perspectives and experiences of our employees
• One Whirlpool: Collaborate and work together to achieve common goals
• Spirit of Winning: Strive for excellence, continuous improvement, and a growth mindset

Work Style:

• Data-driven and analytical approach to decision-making
• Collaborative and team-oriented mindset
• Adaptable and flexible in a dynamic work environment
• Strong communication and interpersonal skills
• Proactive and results-oriented approach to work

Self-Assessment Questions:

• How do your personal values align with Whirlpool's core values?
• Can you provide an example of a time when you successfully managed a diverse team or agency portfolio?
• How do you approach continuous learning and professional development in a fast-paced, ever-changing industry?

ASSUMPTION: Whirlpool values employees who embody their core values, demonstrate strong interpersonal skills, and exhibit a growth mindset.

⚠️ Potential Challenges

• Managing multiple email marketing campaigns simultaneously, requiring strong organizational skills and time management
• Working with diverse teams and stakeholders, necessitating excellent communication and collaboration skills
• Keeping up with industry trends and best practices, demanding continuous learning and adaptation
• Balancing work and personal responsibilities, requiring strong time management and prioritization skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to work.

📈 Similar Roles Comparison

• This role is unique in its focus on the LAMEX region and the end-to-end ownership of CRM and email marketing initiatives
• Compared to other marketing roles, this position requires a strong analytical skillset and a deep understanding of data-driven campaign optimization
• Career progression in this role may lead to broader marketing responsibilities or management opportunities within the organization

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a multi-market email campaign to drive customer acquisition and retention in the LAMEX region
• Analyzing campaign performance data to identify trends and optimize KPIs, resulting in a 20% increase in open rates and a 15% increase in click-through rates
• Collaborating with cross-functional teams to align email initiatives with broader marketing objectives, contributing to a 10% increase in overall marketing campaign effectiveness

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the impact of data-driven decision-making and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the LAMEX region?
• What opportunities are there for career growth and development within the marketing department and the broader organization?
• How does Whirlpool support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, Whirlpool's business, and your commitment to long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the technical assessment or case study presentation by researching Whirlpool's email marketing campaigns and industry best practices
• Demonstrate your understanding of Whirlpool's business and marketing strategies during the final interview
• Show enthusiasm for the role and Whirlpool's mission to improve life at home
• Follow up with the hiring manager one week after the final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.