📌 Core Information
🔹 Job Title: Senior Analyst - Marketing Effectiveness
🔹 Company: Philips
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end analysis and insights from tactical marketing activity to improve marketing effectiveness for Healthcare businesses.
- Working cross-functionally with marketing and sales teams to optimize marketing communication channels and customer engagement.
- Developing marketing effectiveness frameworks, channel performance analysis, and budget efficiency reporting.
- Collaborating with data science teams to build marketing mix and lift models.
- Partnering with external agencies to drive informed decisions and improve marketing performance.
ASSUMPTION: This role requires a strong analytical mindset and experience in digital marketing analytics to drive continuous improvement in marketing effectiveness.
📋 Key Responsibilities
✅ Lead the development of the marketing effectiveness framework covering various tactics across the customer journey.
✅ Co-build marketing mix models and lift models, leveraging insights and analytics data science team.
✅ Deliver channel performance analysis, including incrementality testing, A/B testing, and evaluation.
✅ Partner with events and digital teams, and external agencies to drive fact-based, informed decisions to optimize spend across marketing communication channels for businesses.
✅ Report on budget efficiency and customer engagement KPIs.
ASSUMPTION: This role requires a proactive approach to data analysis and a strong attention to detail to ensure accurate and actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
Experience: 5-10 years of experience in digital and marketing analytics, with a focus on measuring marketing effectiveness and driving continuous improvement.
Required Skills:
- Proven expertise in digital marketing tools (Sales Force, ELOQUA, Google Analytics, SEMrush, etc.).
- Strong analytical mindset with a passion for increasing marketing and business performance.
- Excellent communication skills and a collaborative, team-oriented mindset.
- Fluency in English.
Preferred Skills:
- Experience working in the Healthcare industry or with B2B customers.
- Knowledge of marketing mix models and lift models.
- Familiarity with A/B testing and incrementality testing.
ASSUMPTION: While a Master's degree would be beneficial, a Bachelor's degree with relevant experience is considered sufficient for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Senior Analyst role in the Netherlands with 5-10 years of experience).
Benefits:
- Competitive pension plan.
- Health insurance allowance.
- Discount on Philips products.
- Flexible working hours and hybrid work arrangement.
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement requiring on-site presence for at least 3 days per week.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the Health Technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees in the Netherlands alone, providing ample opportunities for collaboration and growth.
Founded: Philips was founded in 1891 by Gerard Philips and his father Frederik. The company has since grown into a global leader in health technology.
Company Description:
- Philips is a health technology company that aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
- The company focuses on connected health, helping people to live healthily, prevent disease, and recover at home in the community.
- Philips sees healthcare as a connected whole, supporting a seamless flow of data and providing tools for clinicians to make precision diagnoses and deliver personalized treatment.
Company Specialties:
- Healthcare and medical devices.
- Health systems and connected care.
- Cardiology, oncology, respiratory, and fertility solutions.
Company Website: philips.com
ASSUMPTION: Philips' focus on improving people's health and well-being creates a positive work environment that encourages employees to make a meaningful impact.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a significant amount of experience and expertise in marketing analytics.
Reporting Structure: The Senior Analyst reports directly to the Marketing Effectiveness Manager and works cross-functionally with various marketing and sales teams.
Work Arrangement: This role follows a hybrid work arrangement, requiring on-site presence for at least 3 days per week.
Growth Opportunities:
- Potential career progression into management or specialist roles within the marketing analytics field.
- Opportunities to work on diverse projects and gain exposure to various aspects of the business.
- Access to training and development programs to enhance skills and knowledge.
ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Philips' Amsterdam office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Amstelplein 2, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic architecture, and diverse neighborhoods.
- The city is home to numerous multinational corporations and offers ample opportunities for professional growth and networking.
- Amsterdam is well-connected by public transportation, making it easy to commute from various parts of the Netherlands.
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring on-site presence for at least 3 days per week.
ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives more effectively, contributing to overall well-being and job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and qualifications.
- Final round interview with senior leadership to evaluate the candidate's fit for the company and team.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Communication and presentation skills.
- Collaboration and teamwork skills.
- Cultural fit and alignment with Philips' values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your analytical skills, problem-solving abilities, and collaboration experience.
- Research Philips' company culture and values to demonstrate your alignment with the organization.
ATS Keywords: Marketing Effectiveness, Digital Marketing, Analytics, B2B Marketing, SEO, Content Marketing, Email Marketing, CRM, Google Analytics, Salesforce, ELOQUA, SEM, A/B Testing, Incrementality Testing, Budget Efficiency, Customer Engagement
ASSUMPTION: Philips' hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Salesforce.
- ELOQUA.
- Google Analytics.
- SEMrush.
- Marketing mix modeling and lift modeling tools.
- Incrementality testing and A/B testing tools.
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to drive continuous improvement in marketing effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Customer focus.
- Results-driven.
- Innovative.
- Collaborative.
- Integrity.
Work Style:
- Data-driven decision-making.
- Continuous learning and improvement.
- Cross-functional collaboration.
- Results-oriented and actionable insights.
Self-Assessment Questions:
- Do you have a strong attention to detail and a passion for data-driven decision-making?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you thrive in a results-oriented, actionable insights-driven culture?
ASSUMPTION: Candidates who align with Philips' values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Working with large datasets and complex marketing channels may require significant time and effort to analyze and interpret data accurately.
- The role may involve tight deadlines and high-pressure situations, requiring strong time management and prioritization skills.
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.
- Philips' large size and diverse portfolio may require candidates to adapt to a fast-paced, dynamic work environment.
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a stronger emphasis on driving continuous improvement and optimizing marketing communication channels.
- In the Healthcare industry, marketing effectiveness is crucial for driving patient engagement and improving health outcomes.
- Career progression in this role may lead to management or specialist positions within marketing analytics or related fields.
ASSUMPTION: Understanding the unique aspects of this role and the industry it serves can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing a marketing effectiveness framework for a new product launch in the Healthcare industry.
- Conducting an incrementality test to measure the impact of a marketing campaign on sales performance.
- Building a marketing mix model to optimize marketing spend across various channels and tactics.
ASSUMPTION: These sample projects demonstrate the types of initiatives a Senior Analyst - Marketing Effectiveness might work on, highlighting the role's focus on driving continuous improvement and optimizing marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your analytical skills, problem-solving abilities, and collaboration experience.
- Research Philips' company culture and values to demonstrate your alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
