📌 Core Information
- Job Title: Senior Analyst Search Marketing - Hotels
- Company: Tripadvisor
- Location: Virtual MA, United States
- Job Type: Full-Time, Remote
- Category: Marketing
- Date Posted: April 30, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Managing large-scale SEM campaigns in growth areas
- Conducting data analysis to identify profit/growth opportunities
- Designing, conducting, analyzing, and reporting on A/B tests
- Collaborating cross-functionally with internal teams and external publishers
- Staying updated with the latest developments in Performance Marketing
ASSUMPTION: This role requires a strong analytical mindset and a data-driven approach to drive growth and optimize campaigns. The remote nature of the position allows for flexibility but demands self-motivation and strong communication skills.
📋 Key Responsibilities
- ✅ Work cross-functionally with internal GTM team to quickly build, launch, and optimize campaigns to drive targeted and qualified traffic
- ✅ Manage large, global SEM campaigns in growth areas
- ✅ Lead data analysis, identify profit/growth opportunities, and uncover actionable insights
- ✅ Collaborate with data scientists and engineers to improve tools and automate processes
- ✅ Design, conduct, analyze, and report on A/B tests for different business functions
- ✅ Partner with external publishers (Google, Microsoft, etc.) and stay abreast of the latest developments in Performance Marketing
ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution. The candidate should be comfortable working independently and in a team environment.
🎯 Required Qualifications
- Education: Bachelor's degree in a related field (e.g., Marketing, Statistics, or a similar discipline)
- Experience: 4+ years of experience working as a paid marketing analyst, with a focus on large-scale, global SEM experience
- Required Skills:
- Strong analytical and problem-solving skills
- Proficiency in Google Ads and Bing Ads
- Experience with SQL and Tableau
- Excellent communication and presentation skills
- Ability to run and interpret tests (e.g., ad testing, A/B or multivariate)
- Preferred Skills:
- Experience with Google Analytics and other marketing analytics tools
- Familiarity with Google BigQuery or other big data platforms
- Knowledge of the travel industry
ASSUMPTION: While not explicitly stated, having experience with Google BigQuery or other big data platforms would be beneficial for managing large-scale campaigns and analyzing vast amounts of data.
💰 Compensation & Benefits
- Salary Range: $90,000 - $115,000 per year (USD)
- Benefits:
- Flexible activity-based working
- Inclusive global travelers community
- Competitive salary package including performance bonuses
- Development programs
- Health insurance covers medical, dental, and vision for families
- Lifestyle Reimbursement Benefit
- Paid time off programs
- Employee assistance program
Working Hours: 40 hours per week, with the flexibility to work remotely in the United States.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
- Industry: Tripadvisor operates in the travel arrangements industry, focusing on providing travel experiences and activities worldwide.
- Company Size: Tripadvisor has 501-1,000 employees, offering a mid-sized company environment with ample opportunities for collaboration and growth.
- Founded: Tripadvisor was founded in 1995, providing extensive experience and stability in the travel industry.
- Company Description: Tripadvisor makes it easy to plan and book over 300,000 travel experiences, from simple tours to extreme adventures, catering to various interests and preferences.
- Company Specialties: Tripadvisor specializes in travel, tourism, and travel experiences, offering a wide range of activities and attractions for travelers.
📊 Role Analysis
- Career Level: This role is suitable for an experienced marketing professional looking to advance their career in search marketing and data analysis.
- Reporting Structure: The Senior Analyst will report directly to the Search Marketing team and collaborate with various internal teams and external partners.
- Work Arrangement: This is a remote position in the United States, with occasional travel to company offices as necessary.
- Growth Opportunities: As a mid-sized company, Tripadvisor offers opportunities for career progression and professional development. The candidate may have the chance to take on more responsibilities or move into management roles as they grow within the organization.
🌍 Location & Work Environment
- Office Type: Remote work environment with occasional travel to company offices.
- Office Location(s): Tripadvisor has offices in Needham, Massachusetts (USA), Oxford (UK), London (UK), and Lisbon (Portugal). However, this role is remote and can be performed from anywhere in the United States.
- Geographic Context: The United States offers a diverse range of cultural experiences, time zones, and work environments, allowing for flexibility in scheduling and collaboration with global teams.
- Work Schedule: The work schedule is flexible, with a focus on results and productivity. The candidate should be able to manage their time effectively and maintain a consistent work-life balance.
💼 Interview & Application Insights
- Typical Process: The application process may include an initial screening, followed by interviews with the hiring manager and other team members. A data analysis test or case study may be required to assess the candidate's skills.
- Key Assessment Areas: Candidates should expect to be evaluated on their analytical skills, problem-solving abilities, and communication skills. Their understanding of search marketing and data analysis will also be assessed.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in large-scale SEM campaigns and data analysis.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work independently and in a team environment.
- Familiarize yourself with Tripadvisor's products and services, as well as their competitors, to demonstrate your industry knowledge and enthusiasm for the role.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- SQL
- Tableau
- Google Analytics
- Google BigQuery (preferred)
- Other marketing analytics tools
👔 Cultural Fit Considerations
- Company Values: Tripadvisor values inclusivity, collaboration, and a data-driven approach to decision-making. They prioritize creating an accessible and inclusive experience for all candidates and employees.
- Work Style: Tripadvisor encourages a flexible, activity-based working environment that fosters collaboration and productivity. They value self-starters who can manage their time effectively and work independently when needed.
- Self-Assessment Questions:
- How do you approach analyzing large amounts of data to uncover actionable insights?
- Can you provide an example of a time when you designed and conducted an A/B test, and what were the results?
- How do you balance working independently and collaborating with cross-functional teams to achieve common goals?
⚠️ Potential Challenges
- The role may require managing multiple campaigns simultaneously, demanding strong organizational skills and the ability to prioritize tasks effectively.
- As a remote worker, the candidate may face challenges in building relationships and maintaining communication with team members and stakeholders.
- The travel industry is subject to seasonal fluctuations and external factors that may impact campaign performance and require adaptability.
📈 Similar Roles Comparison
- Comparison Point 1: This role differs from other marketing analyst positions in its focus on search marketing and the scale of the campaigns managed. The candidate should have experience in large-scale SEM campaigns and be comfortable working with vast amounts of data.
- Comparison Point 2: In the travel industry, search marketing plays a crucial role in driving targeted traffic and conversions. The candidate should have a strong understanding of the travel industry and its unique challenges and opportunities.
- Comparison Point 3: This role offers opportunities for career growth and professional development within a mid-sized company. The candidate should be prepared to take on more responsibilities and contribute to the team's success.
📝 Sample Projects
- Project Example 1: Analyze the performance of Tripadvisor's SEM campaigns in a specific region or for a particular product category to identify growth opportunities and optimize campaigns.
- Project Example 2: Conduct an A/B test to compare the performance of two different ad creatives or landing pages, and provide data-driven recommendations to improve conversion rates.
- Project Example 3: Collaborate with the data science team to develop and implement a predictive model for forecasting campaign performance and optimizing resource allocation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Tripadvisor support the professional development and growth of its employees?
- What are the key challenges facing the search marketing team, and how can this role contribute to addressing them?
- How does Tripadvisor approach data-driven decision-making, and what tools and resources are available to support this process?
- What are the expectations for remote work, and how does Tripadvisor support its remote employees?
ASSUMPTION: The interview questions should focus on the candidate's analytical skills, problem-solving abilities, and cultural fit with the company. The candidate should be prepared to discuss their experience with large-scale SEM campaigns and data analysis, as well as their understanding of the travel industry and its unique challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/tripadvisor/jobs/6851152).
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in large-scale SEM campaigns and data analysis.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work independently and in a team environment.
- Familiarize yourself with Tripadvisor's products and services, as well as their competitors, to demonstrate your industry knowledge and enthusiasm for the role.
- Follow up with the hiring manager or recruiter after submitting your application to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
