Senior Assistant Manager (Marketing & Customer Engagement)

📌 Core Information

🔹 Job Title: Senior Assistant Manager (Marketing & Customer Engagement)

🔹 Company: Nanyang Technological University Singapore

🔹 Location: Gaia, Portugal

🔹 Job Type: Full-Time

🔹 Category: Education Administration Programs

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing plans to generate leads
• Managing marketing campaigns and vendors to ensure timely execution and track ROI
• Creating engaging content for various platforms, including website, social media, and EDMs
• End-to-end planning and management of marketing events and webinars
• Supporting corporate improvement initiatives and responding to enquiries/leads generated

ASSUMPTION: This role requires a strong balance of creativity, analytical skills, and project management to succeed in the dynamic and competitive executive education market.

📋 Key Responsibilities

✅ Understand the executive education market, both for degree programs and short courses, locally and regionally

✅ Monitor and analyze competitor’s program offerings, marketing activities, social media, and collaterals

✅ Develop and execute a multi-channel marketing plan in collaboration with the business development team to generate leads

✅ Manage and work closely with agencies to ensure timely execution of campaigns

✅ Manage marketing vendors and track ROI, sales conversions, and marketing budgets of various program pillars

✅ Create engaging content on website and social media, with familiarity in Google AdWords, SEO copywriting, and social marketing

✅ Assess online advertising KPIs and identify suitable media platforms to reach the target audience

✅ End-to-end planning and management of marketing events and webinars

✅ Create and track effectiveness of EDMs

✅ Assist in responding to enquiries/leads generated

✅ Support corporate improvement initiatives and work collaboratively with team members within and outside of NEE

✅ Support tasks assigned by management of NEE as needed

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical tracking to maximize marketing effectiveness.

🎯 Required Qualifications

Education: A good bachelor’s degree, preferably in marketing

Experience: Minimum 5 years’ digital marketing experience, preferably from an event management / media / creative agency or CET/training related organization

Required Skills:

• Excellent written communication skills for copywriting and proofreading of collaterals
• Good business acumen
• IT Skills: Google Adwords, Google Analytics, Photoshop, Canva, CRM, EDM
• Possess effective interpersonal skills to liaise with customers, vendors, and colleagues across functions
• Self-motivated, organized, meticulous, and able to deliver within deadlines

Preferred Skills:

• Experience in the education sector or executive education market
• Fluency in additional languages

ASSUMPTION: Given the specific industry and role, candidates with relevant experience in marketing, event management, or the education sector are likely to be more successful in this position.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per annum (Estimated based on market research for similar roles in Portugal)

Benefits:

• Health insurance
• Retirement plan
• On-site gym and sports facilities
• Professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with flexibility for event and project needs

ASSUMPTION: The salary range is estimated based on market research for similar roles in Portugal, as the job listing does not provide specific salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs, with a focus on teacher education and education research

Company Size: 501-1,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth

Founded: 1950, with a rich history and established reputation in the education sector

Company Description:

• Nanyang Technological University (NTU) is one of the world's top education institutes, renowned for its excellence in teacher education and education research
• NIE prepares teachers with the requisite values, skills, and knowledge to meet the continuous demands of diverse learners across the lifespan
• The Institute offers degree, higher degree, and professional development programs with global perspectives and innovative pedagogies

Company Specialties:

• Education
• Teacher Education
• Sport Science and Management
• Science of Learning
• Pedagogy
• Child Development
• and Technologies

Company Website: http://www.ntu.edu.sg/nie

ASSUMPTION: NIE's focus on teacher education and education research provides a unique context for this marketing role, with a strong emphasis on understanding and engaging with diverse learners and educators.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and development within the marketing and customer engagement team

Reporting Structure: The role reports directly to the Head of Marketing and Customer Engagement within Nanyang Executive Education (NEE)

Work Arrangement: On-site, with flexibility for remote work during events and project needs

Growth Opportunities:

• Progressing to a management role within the marketing team
• Expanding responsibilities to include additional program pillars or regions
• Developing expertise in specific marketing channels or strategies

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and customer engagement team, as well as the broader NIE organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment at the NIE campus

Office Location(s): 1 Nanyang Walk, Singapore, Singapore 637616

Geographic Context:

• Gaia is located in the Porto region of Portugal, offering a vibrant and historic urban environment
• The office is situated near public transportation, shopping, and dining options
• The region experiences a mild, Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with flexibility for event and project needs

ASSUMPTION: The on-site work environment at NIE's Gaia campus provides opportunities for collaboration and networking with colleagues and industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and campaign management skills
• Creativity and content development abilities
• Analytical and data-driven decision-making
• Interpersonal and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and event management experience
• Demonstrate your understanding of the executive education market and NIE's mission
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your ability to work collaboratively with diverse teams and stakeholders

ATS Keywords: Marketing, Customer Engagement, Digital Marketing, Campaign Management, Event Management, Content Creation, Google Analytics, Google AdWords, SEO, Social Media, CRM, EDM

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing and campaign management skills, as well as their fit with NIE's mission and culture.

🛠️ Tools & Technologies

• Google AdWords
• Google Analytics
• Photoshop
• Canva
• CRM (Customer Relationship Management) software
• EDM (Email Direct Marketing) platforms

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and campaign management.

👔 Cultural Fit Considerations

Company Values:

• Inspiring Learning
• Transforming Teaching
• Advancing Research

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with NIE's mission to inspire learning, transform teaching, and advance research?
• How do you approach working collaboratively with diverse teams and stakeholders?
• How do you stay up-to-date with industry trends and best practices in digital marketing and campaign management?

ASSUMPTION: Candidates who demonstrate a strong fit with NIE's values and work style are likely to be more successful in this role and contribute positively to the organization's culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and vendors simultaneously
• Adapting to the unique dynamics of the executive education market
• Balancing creative and analytical responsibilities
• Working with limited resources or tight deadlines

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses more on marketing and customer engagement for executive education programs, while similar roles in other industries may have a broader focus on marketing and branding
• In the education sector, this role may involve more collaboration with academic and research departments, as well as industry partners
• Career progression in this role may involve moving into management or specialized marketing positions within NIE or the broader education sector

ASSUMPTION: Understanding the unique aspects of this role within the education sector can help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new executive education program
• Analyzing competitor marketing activities and social media presence to inform strategy and improve performance
• Managing an event or webinar series to engage with potential and current students, as well as industry partners

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution and analysis.

❓ Key Questions to Ask During Interview

• How does this role contribute to NIE's overall mission and strategic goals?
• What are the most significant challenges facing the marketing and customer engagement team currently, and how can this role help address them?
• How does NIE support the professional development and growth of its marketing and customer engagement team members?
• What are the key priorities for this role in the first 90 days?
• How does NIE collaborate with industry partners and stakeholders to enhance its executive education programs?

ASSUMPTION: Asking thoughtful and informed questions during the interview process can help candidates demonstrate their interest in and understanding of the role, as well as their fit with NIE's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and event management experience, as well as your understanding of NIE's mission and the executive education market
• Prepare examples of successful marketing campaigns or projects you've led, demonstrating your creativity, analytical skills, and ability to work collaboratively with diverse teams and stakeholders
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.