📌 Core Information
🔹 Job Title: Senior Associate, Analytics (Marketing Analytics)
🔹 Company: VaynerMedia LLC
🔹 Location: New York, NY
🔹 Job Type: On-site (Hybrid)
🔹 Category: Advertising Services
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Required to work in NYC office 2-3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Leading analysis of campaign and customer data to deliver actionable insights
- Collaborating with client teams to facilitate integrated storytelling and evolve analytics programs
- Mentoring junior analysts and contributing to team development
- Working with advanced analytics tools and processes to drive deeper insights
ASSUMPTION: This role requires a strong foundation in analytics and a passion for growing within the field. Successful candidates will have a proven track record of delivering insights and be comfortable managing multiple projects in a fast-paced environment.
📋 Key Responsibilities
✅ Lead the analysis of campaign and customer data, delivering actionable insights and recommendations to improve marketing outcomes
✅ Collaborate with client teams to facilitate integrated cross-channel storytelling, data interpretation, insight generation, and the evolution of analytics programs
✅ Uncover the narrative behind the numbers by going beyond reporting to analyze the layers of data, extracting insights, and clearly articulating their significance and implications for business outcomes
✅ Produce clear, accurate, and timely deliverables that analyze online user behavior and motivations, offering actionable insights to meet client business objectives
✅ Take ownership of QA processes, ensuring data accuracy and consistency across reports and dashboards
✅ Present complex analytics deliverables to senior-level clients, providing strategic guidance and recommendations
✅ Contribute to the development and implementation of advanced analytical tools, processes, and best practices
✅ Mentor junior analysts, helping them build their technical and strategic skills
✅ Demonstrate expertise in key analytics disciplines, leveraging advanced concepts to drive deeper insights for clients
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Economics, Marketing, or a similar discipline)
Experience: 2-3 years of experience in media analytics, data analysis, or a related field, with demonstrated success in delivering insights
Required Skills:
- Advanced proficiency in SQL, Tableau, and data visualization
- Expertise in various media platforms (Facebook, Twitter, Instagram, YouTube, etc.)
- Strong communication and presentation skills
- Proven ability to manage multiple projects and balance competing priorities in a fast-paced environment
- Leadership mindset with a passion for growing within the analytics field and contributing to team development
Preferred Skills:
- Experience with Google Analytics and other marketing analytics tools
- Familiarity with data storytelling and visualization tools (e.g., Power BI, Looker)
- Knowledge of marketing funnel optimization and attribution modeling
ASSUMPTION: Candidates with a strong foundation in analytics and a proven track record of delivering insights will be most successful in this role. Experience with specific marketing analytics tools is a plus but not required.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 USD per year (Based on experience and location)
Benefits:
- Employer-sponsored 401k with match
- Medical, Dental, and Vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Working Hours: Full-time (40 hours per week) with flexible hours and the requirement to work on-site in NYC 2-3 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.
- The independently-owned company was founded in 2009 by Gary Vaynerchuk and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney.
- VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards. It is part of the VaynerX family of companies.
Company Specialties:
- Creative strategy
- Strategy insights
- Media buying
- Media planning
- Analytics
- Communications
- Advertising
- Social media
- Digital marketing
- Brandformance
- Content management
- Social media platforms
- Digital marketing platforms
- Paid social
- Social strategy
- Video production
- Brand building
- Social media trends
- Culture
- Branding
- And cultural trends
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia is a well-established agency with a strong reputation in the advertising industry. Successful candidates will be excited about the opportunity to work with high-profile clients and contribute to the company's continued growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Analytics Manager and works closely with client teams and other internal stakeholders
Work Arrangement: Hybrid (Required to work on-site in NYC office 2-3 days a week)
Growth Opportunities:
- Advancement to a Manager or Senior Manager role within the Analytics team
- Expansion of responsibilities to include team leadership and mentoring
- Potential to work on high-profile client accounts and contribute to the company's strategic direction
ASSUMPTION: This role offers significant opportunities for growth and development within the Analytics team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 10 Hudson Yards, Floor 25, New York, NY 10001, US
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving advertising industry
- The office is located in the Hudson Yards neighborhood, offering easy access to public transportation, shopping, dining, and entertainment options
- The area is known for its modern architecture, green spaces, and waterfront views
Work Schedule: Full-time (40 hours per week) with flexible hours and the requirement to work on-site in NYC 2-3 days a week
ASSUMPTION: The work environment at VaynerMedia is fast-paced, collaborative, and dynamic. Successful candidates will thrive in a setting that encourages creativity, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Analytics Manager or another senior team member
- On-site interview with the Analytics team and potential client stakeholders
- Final interview with the Director of Analytics or another senior leader
Key Assessment Areas:
- Technical skills and proficiency with analytics tools
- Problem-solving and critical thinking abilities
- Communication and presentation skills
- Cultural fit and alignment with VaynerMedia's values
Application Tips:
- Highlight your relevant experience and accomplishments in your resume, with a focus on data-driven results and insights
- Prepare a portfolio or case studies showcasing your analytical skills and the impact you've made in previous roles
- Demonstrate your understanding of VaynerMedia's business and the role's responsibilities in your cover letter
- Be prepared to discuss your experience with specific analytics tools and platforms, as well as your approach to data analysis and interpretation
ATS Keywords: Marketing Analytics, SQL, Tableau, Data Visualization, Media Platforms, Client Engagement, Insight Generation, Cross-Functional Collaboration, Quality Assurance, Strategic Insights, Project Management, Leadership, Mentoring
ASSUMPTION: The application process at VaynerMedia is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Successful candidates will be able to demonstrate their expertise in analytics and their ability to work effectively with clients and internal stakeholders.
🛠️ Tools & Technologies
- SQL
- Tableau
- Data visualization tools (e.g., Power BI, Looker)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media platforms (e.g., Facebook, Twitter, Instagram, YouTube)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: This role requires proficiency in SQL and Tableau, as well as experience with marketing analytics tools and social media platforms. Familiarity with additional data visualization and project management tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Accountability
- Growth
- Empowerment
- Innovation
- Excellence
- Fun
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Continuously learning and adapting
- Committed to delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you are expected to deliver high-quality work on tight deadlines?
- Are you comfortable working with both technical and non-technical stakeholders to facilitate integrated storytelling and data interpretation?
- Do you have a passion for growing within the analytics field and contributing to team development?
ASSUMPTION: Successful candidates will be excited about the opportunity to work in a fast-paced, collaborative environment and will be committed to delivering high-quality work that drives business results.
⚠️ Potential Challenges
- Managing multiple projects and competing priorities in a fast-paced environment
- Working with large datasets and complex analytics tools
- Communicating complex analytics findings to non-technical stakeholders
- Keeping up with industry trends and best practices in marketing analytics
- Balancing the need for deep analysis with the need for timely deliverables
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong technical skills, excellent communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other mid-level analytics positions in the advertising industry, but with a focus on marketing analytics and driving business results for clients
- Compared to other roles in the industry, this position offers significant opportunities for growth and development within the Analytics team and the broader organization
- Career paths for similar roles may include advancement to a Manager or Senior Manager position within the Analytics team or transition to a more specialized or strategic role within the company
ASSUMPTION: This role offers a unique opportunity to work with high-profile clients and contribute to the company's strategic direction, making it an attractive choice for candidates looking to advance their careers in marketing analytics.
📝 Sample Projects
- Analyzing campaign performance data to optimize media spend and improve ROI for a major retail client
- Developing a predictive model to identify high-value customers for a subscription-based e-commerce company
- Conducting a competitive analysis of social media platforms to inform content strategy for a global consumer goods brand
ASSUMPTION: These sample projects illustrate the types of analytics challenges and opportunities that candidates can expect to encounter in this role. Successful candidates will be able to demonstrate their ability to approach similar projects with creativity, rigor, and a focus on driving business results.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role and how it balances data analysis, communication, and project management responsibilities?
- How does the Analytics team collaborate with other departments, such as Creative and Media, to deliver integrated solutions for clients?
- What opportunities are there for professional development and growth within the Analytics team and the broader organization?
- How does VaynerMedia support work-life balance for its employees, particularly in a hybrid work arrangement?
- Can you provide examples of how the company has adapted its analytics practices to keep pace with industry trends and technological changes?
ASSUMPTION: These questions are designed to help candidates better understand the day-to-day responsibilities, collaborative culture, and growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience and accomplishments in marketing analytics, with a focus on data-driven results and insights
- Prepare a portfolio or case studies showcasing your analytical skills and the impact you've made in previous roles
- Demonstrate your understanding of VaynerMedia's business and the role's responsibilities in your cover letter
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
