Senior Associate Brand Manager

📌 Core Information

🔹 Job Title: Senior Associate Brand Manager

🔹 Company: Nature’s Way

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting brand strategy, development, and execution
• Managing business analytics and P&L
• Collaborating cross-functionally with sales, trade marketing, and agencies
• Driving innovation and renovation projects

ASSUMPTION: This role requires a strong passion for understanding consumers, market trends, and data analysis to drive strategic decisions and achieve business objectives.

📋 Key Responsibilities

✅ Develop and execute marketing plans and programs to achieve business objectives

✅ Track and analyze business performance, providing recommendations for improved results

✅ Evaluate data and market trends, developing actionable insights

✅ Collaborate with sales and trade marketing to develop channel strategy, building objectives and KPIs

✅ Lead cross-functional innovation and renovation projects from idea through development to commercialization

✅ Work with consumer insights team to develop insights supporting business and brand objectives

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 3-5 years of relevant work experience in consumer packaged goods marketing, with experience in the Food/Drug/Mass and/or Health Food Store channels preferred

Required Skills:

• Strong analytical skills and data-driven mindset
• Proven ability to develop and execute marketing plans
• Excellent communication and collaboration skills
• Experience with consumer insights and market research
• Familiarity with P&L management

Preferred Skills:

• Master's degree in Business Administration
• Experience with healthcare or supplements portfolio

ASSUMPTION: A successful candidate will have a strong understanding of consumer behavior, market trends, and data analysis, with the ability to translate insights into actionable strategies.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 (Based on industry standards for a Senior Associate Brand Manager with 3-5 years of experience in the Minneapolis area)

Benefits:

• Medical, dental, and vision insurance
• 401K plan with company match
• Paid time off and holidays
• Company-provided short-term and long-term disability
• Life and AD&D insurance
• Flexible spending accounts
• Voluntary critical illness and accident coverage
• New parent phase-in program and paternity leave
• Educational assistance reimbursement
• Product discounts and wellness program

Working Hours: Monday - Friday, 8:30 AM to 5:00 PM, with occasional evening or weekend work as job duties demand

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nature’s Way operates in the wellness and fitness services industry, focusing on dietary supplements and vitamins

Company Size: Nature’s Way is a mid-sized company with 501-1,000 employees, providing a structured yet agile work environment

Founded: Nature’s Way was founded in 1972 and has since grown to become one of the most recognized and trusted manufacturers of dietary supplements and vitamins

Company Description:

• Nature’s Way is committed to helping people live healthy lives through its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies
• The company is known for its high-quality products and adherence to Good Manufacturing Practices (GMP)
• Nature’s Way brands are sold through various retail partners, including grocery, drug, mass, health food stores, eCommerce, and other channels

Company Specialties:

• Dietary supplement manufacturing
• Vitamin and mineral production
• Herbal supplements and standardized extracts
• Homeopathic remedies

Company Website: www.naturesway.com

ASSUMPTION: Nature’s Way is a well-established company with a strong reputation in the wellness industry, offering a stable and supportive work environment.

📊 Role Analysis

Career Level: This role is at the senior associate level, serving as a key contributor to the brand’s strategic choices and product innovations

Reporting Structure: The Senior Associate Brand Manager reports directly to the Brand Manager and works closely with the Director of Brand Management

Work Arrangement: This is an on-site position with occasional remote work as needed

Growth Opportunities:

• Progression to a Brand Manager role with increased responsibilities and leadership opportunities
• Expansion of skills and expertise through cross-functional collaboration and project management
• Potential to work on high-impact projects that drive business growth and innovation

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Nature’s Way has a modern, professional office environment with a collaborative and supportive work culture

Office Location(s): 100 N 6th St, Minneapolis, Minnesota, United States

Geographic Context:

• Minneapolis is the largest city in Minnesota, with a diverse and growing economy
• The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a vibrant food scene
• Minneapolis is home to a strong and growing wellness industry, with numerous health-conscious consumers

Work Schedule: The work schedule is Monday - Friday, 8:30 AM to 5:00 PM, with occasional evening or weekend work as job duties demand

ASSUMPTION: The Minneapolis office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and situational interview with the hiring manager and team members
• Final interview with the Director of Brand Management
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Data analysis and interpretation abilities
• Collaboration and communication skills
• Cultural fit and alignment with Nature’s Way values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your experience with brand management, marketing strategy, and data analysis
• Be ready to discuss your understanding of the dietary supplement industry and Nature’s Way’s products

ATS Keywords: Brand management, marketing strategy, data analysis, consumer insights, P&L management, project management, collaboration, communication, wellness industry, dietary supplements

ASSUMPTION: The interview process for this role is comprehensive and designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter)
• Project management tools (Asana, Trello, JIRA)
• Consumer insights and market research tools (SurveyMonkey, Qualtrics)

ASSUMPTION: Familiarity with these tools is preferred, but Nature’s Way provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Trust: Nature’s Way is committed to building trust with its customers, employees, and partners through honest communication, transparency, and integrity
• Quality: The company is dedicated to producing high-quality products that meet or exceed industry standards and customer expectations
• Innovation: Nature’s Way encourages creativity, continuous learning, and a passion for driving progress in the wellness industry
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect

Work Style:

• Nature’s Way values a fast-paced, dynamic work environment with a strong focus on results and continuous improvement
• The company encourages employees to take ownership of their roles and contribute to the overall success of the organization
• Nature’s Way promotes a healthy work-life balance, with flexible work arrangements and supportive benefits

Self-Assessment Questions:

• Do you share Nature’s Way’s commitment to quality, innovation, and trust in all aspects of your work?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on results?
• Do you have a passion for driving progress in the wellness industry and helping people live healthy lives?

ASSUMPTION: Nature’s Way values a diverse and inclusive work environment, with employees from various backgrounds and experiences.

⚠️ Potential Challenges

• The role may require occasional travel, including international travel, which could disrupt personal schedules and routines
• The fast-paced work environment may present challenges for individuals who prefer a more structured or predictable work setting
• The role may require working with tight deadlines and managing multiple projects simultaneously, which could be stressful for some individuals
• The wellness industry is subject to market fluctuations and regulatory changes, which could impact the role’s responsibilities and priorities

ASSUMPTION: Nature’s Way provides comprehensive training and support to help employees navigate these challenges and succeed in their roles.

📈 Similar Roles Comparison

• Compared to other senior associate brand manager roles, this position offers a unique opportunity to work in the wellness industry, with a focus on dietary supplements and vitamins
• Nature’s Way provides a more structured and supportive work environment compared to smaller startups or more established enterprise-level companies
• This role offers significant growth potential, with opportunities to develop both personally and professionally

ASSUMPTION: This role is well-suited for candidates with experience in consumer packaged goods marketing, a strong passion for the wellness industry, and a commitment to driving progress and innovation.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line, including market research, consumer insights, and promotional materials
• Analyzing sales data and market trends to identify opportunities for brand growth and optimization
• Collaborating with cross-functional teams to develop and implement a new pricing strategy for a key product line

ASSUMPTION: These sample projects are designed to provide a comprehensive overview of the role’s responsibilities and the skills required to succeed in this position.

❓ Key Questions to Ask During Interview

• Can you describe the company’s long-term vision for the brand and how this role contributes to that vision?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for the brand in the first 90 days, and how can this role help drive success in those areas?
• How does the company foster a culture of innovation and continuous learning?
• What are the biggest challenges facing the brand in the current market, and how can this role help address those challenges?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving success for the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience with brand management, marketing strategy, and data analysis
• Be ready to discuss your understanding of the dietary supplement industry and Nature’s Way’s products
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.