📌 Core Information
🔹 Job Title: Senior Associate Brand Manager
🔹 Company: King's Hawaiian
🔹 Location: Torrance, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel brand strategies to drive growth and build brand love.
- Crafting innovative, breakthrough campaigns that align with King's Hawaiian brand DNA.
- Collaborating cross-functionally to ensure alignment of consumer communications and annual planning.
- Supporting business growth through data analysis, insights, and competitive intelligence.
- Managing marketing budgets and agency relationships.
ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills, comfortable operating autonomously in a fast-paced environment.
📋 Key Responsibilities
✅ Strategize, plan, and execute 360 marketing campaigns throughout the year.
✅ Stay up to date with trends and assess their application to King's Hawaiian business.
✅ Generate ideas that maximize impact and earned media for the brand.
✅ Actively participate in the annual planning process and provide input on key components of the marketing plan and long-term strategy.
✅ Partner with sales to ensure implementation of key marketing programs at retail and craft specialty programs for select accounts.
✅ Support business growth with business analysis and insights, and provide relevant reports and competitive intelligence.
✅ Develop, own, and manage the budget for key marketing activities.
✅ Participate in marketing communication agency relationships.
✅ Perform other duties as required or assigned that are reasonably within the scope of this role.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical support to drive brand growth and market impact.
🎯 Required Qualifications
Education: Master's in Business Administration (MBA) preferred
Experience: 1-3 years of experience in CPG marketing with a solid understanding of the food business
Required Skills:
- Proficient in forming relationships and collaborating with individuals at all levels, internally and externally.
- Experience leveraging data and insights to drive strategic thinking.
- Analytical, decision-making, influence, and communication skills, as well as effective project management skills.
- Ability to operate autonomously in a fast-paced environment.
- Developing the ability to demonstrate an ownership mindset.
- Flexibility and ability to drive execution in a constantly evolving work environment.
- Ability to travel up to 15% of the time.
- Ability to activate and amplify aloha via King’s Hawaiian values.
Preferred Skills:
- Experience in the food or beverage industry.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with relevant industry experience and a strong academic background will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $110,000 to $150,000 USD per year, with a midrange of $130,000. King's Hawaiian aims to hire candidates at the midrange point to provide growth opportunities.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on King's Hawaiian products
- Opportunities for professional development and growth
Working Hours: Full-time, with a hybrid work arrangement (3 office days per week).
ASSUMPTION: The salary range provided is competitive for the role and experience level in the CPG industry and the Torrance, California area.
📌 Applicant Insights
🔍 Company Context
Industry: King's Hawaiian operates in the food and beverage manufacturing industry, with a focus on producing high-quality, Hawaiian-inspired products.
Company Size: King's Hawaiian has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: King's Hawaiian was founded in 1950 in Hilo, Hawaii, and has since grown to become a leading provider of Hawaiian-style foods with facilities in California and Georgia.
Company Description:
- King's Hawaiian is a family-owned company known for its Original Recipe Hawaiian Sweet Bread and a wide range of Hawaiian-inspired food products.
- The company is committed to delivering irresistible Hawaii-inspired food and aloha spirit to families everywhere, every day.
- King's Hawaiian prioritizes excellence, dignity, transparency, curiosity, collaboration, critical thinking, and emotional intelligence in its operations and employee interactions.
Company Specialties:
- Hawaiian-style bread and rolls
- Pau Hana Pizzas
- Hawaiian-style platters and appetizers
- King's Hawaiian Restaurant operations
Company Website: kingshawaiian.com
ASSUMPTION: King's Hawaiian is a well-established, family-owned company with a strong brand presence and a commitment to quality and innovation.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in brand management and grow within the CPG industry.
Reporting Structure: The Senior Associate Brand Manager reports directly to the Senior Brand Manager and collaborates cross-functionally with various teams, including sales and marketing communications.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to be in the office for three days per week and working remotely for the remaining two days.
Growth Opportunities:
- Progression to a Brand Manager role as experience and skills develop.
- Expansion into other brand management roles or related marketing positions within the company.
- Opportunities to work on special projects or initiatives to gain additional experience and visibility.
ASSUMPTION: This role offers a strong foundation for career growth in brand management and the CPG industry.
🌍 Location & Work Environment
Office Type: King's Hawaiian operates a hybrid work environment, with employees working on-site for three days per week and remotely for the remaining two days.
Office Location(s): Torrance, California
Geographic Context:
- Torrance is located in the South Bay region of Los Angeles County, California.
- The area offers a mix of urban and suburban living, with access to beaches, parks, and cultural attractions.
- Torrance has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, with a hybrid work arrangement (3 office days per week).
ASSUMPTION: The hybrid work arrangement provides flexibility while maintaining a strong connection to the on-site team and company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Senior Brand Manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven decision-making
- Communication and presentation skills
- Collaboration and teamwork
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the CPG industry and King's Hawaiian brand in your application materials.
- Prepare for behavioral interview questions that focus on your experience with brand strategy, campaign execution, and data analysis.
- Be ready to discuss your ability to work autonomously and collaborate effectively in a hybrid work environment.
ATS Keywords: Brand Management, CPG Marketing, Campaign Strategy, Data Analysis, Consumer Insights, Retail Marketing, Budget Management, Agency Relationships, Cross-Functional Collaboration, Hybrid Work Environment
ASSUMPTION: King's Hawaiian uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not all may be required for day-to-day tasks.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Pursue continuous improvement and strive for the highest quality in all aspects of the business.
- Dignity: Treat all individuals with respect, kindness, and fairness, and create an inclusive work environment.
- Tell it like it is, in a way that can be heard: Foster open, honest, and transparent communication to build trust and strengthen relationships.
- Curiosity: Encourage curiosity and a growth mindset to drive innovation and learning.
- Collaboration: Work together effectively to achieve common goals and drive business success.
- Critical Thinking: Approach problems and opportunities with a critical and analytical mindset to make informed decisions.
- Emotional Intelligence: Recognize and manage your emotions, as well as understand and respond appropriately to the emotions of others.
Work Style:
- Adaptable and resilient in a fast-paced, evolving work environment
- Strong communicator and collaborator, both in-person and remotely
- Data-driven and analytical, with a focus on strategic thinking and problem-solving
- Comfortable working autonomously and taking ownership of projects and tasks
Self-Assessment Questions:
- How do you exemplify King's Hawaiian values in your daily work and interactions with others?
- How do you effectively collaborate and communicate in a hybrid work environment?
- How do you approach problem-solving and decision-making in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with King's Hawaiian values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment may require strong time management and organizational skills.
- Collaborating effectively with cross-functional teams and external agencies may present communication and coordination challenges.
- Working in a hybrid environment may require additional effort to maintain strong connections with team members and stay engaged with the company culture.
- Travel requirements may impact work-life balance, depending on the frequency and duration of trips.
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique focus on Hawaiian-inspired food products and the opportunity to work for a family-owned company with a strong brand presence.
- In the CPG industry, King's Hawaiian is known for its high-quality products and commitment to innovation, providing a strong foundation for career growth and development.
- This role offers a clear path to progression within the brand management function or related marketing positions within the company.
ASSUMPTION: This role provides a strong starting point for a career in brand management within the CPG industry, with opportunities for growth and development.
📝 Sample Projects
- Developing and executing a successful marketing campaign to launch a new product line, including market research, target audience identification, and creative strategy.
- Conducting a competitive analysis to identify trends, gaps, and opportunities in the Hawaiian-style food market and developing recommendations to improve King's Hawaiian's market position.
- Managing the annual marketing planning process, including cross-functional collaboration, budget allocation, and campaign prioritization.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Associate Brand Manager may be involved in, from creative campaign development to strategic analysis and planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the King's Hawaiian Brand team?
- How does King's Hawaiian support the professional development and growth of its employees, particularly within the brand management function?
- What are the most significant challenges facing the King's Hawaiian brand in the current market landscape, and how can this role contribute to addressing them?
- How does King's Hawaiian foster a culture of innovation and continuous improvement within its marketing efforts?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and brand initiatives at King's Hawaiian?
ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and company culture, as well as to demonstrate the candidate's curiosity and critical thinking skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the King's Hawaiian careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, analytical, and communication abilities.
- Prepare for behavioral interview questions that focus on your experience with brand strategy, campaign execution, and data analysis.
- Research King's Hawaiian products, brand, and industry trends to demonstrate your understanding and enthusiasm for the role.
- Follow up with the King's Hawaiian HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
