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Senior Associate Brand Manager - Kleenexยฎ

Kimberly-Clark
Full-time
On-site
United States
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Associate Brand Manager - Kleenexยฎ

๐Ÿ”น Company: Kimberly-Clark

๐Ÿ”น Location: Chicago Commercial Center, Chicago, IL

๐Ÿ”น Job Type: Full-Time, Hybrid

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: 2025-07-30

๐Ÿ”น Experience Level: 2-5 years

๐Ÿ”น Remote Status: On-site with hybrid flexibility

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading marketing initiatives and executing annual business plans for the Kleenexยฎ brand
  • Analyzing market data and developing marketing strategies to enhance brand performance
  • Collaborating with cross-functional teams, including insights & analytics, customer development, agency partners, sales planning, R&D, and product supply
  • Providing project and/or marketing leadership on key initiatives to sustainably grow the brand's marketplace position
  • Executing annual ABP and marketing plans that deliver financial objectives and align with brand strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand success.

๐Ÿ“‹ Key Responsibilities

โœ… Provide project and/or marketing leadership on key initiatives to help sustainably grow the brandโ€™s marketplace position

โœ… Execute annual ABP and marketing plans that deliver financial objectives and align with brand strategies

โœ… Analyze consumer data, market share, and sales reports to understand brand performance, product health, and track progress against marketing initiatives and return on investment analysis for marketing programs

โœ… Create compelling stories and make sound recommendations about the brand, competitive landscape, category, customer, or consumer trends to enhance the brandโ€™s equity and market performance

โœ… Develop and implement distribution, packaging, shelving, and merchandising strategies and plans

โœ… Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally

โœ… Identify and develop relevant consumer and/or shopper insights

โœ… Collaborate across categories to identify and proactively drive efficient brand building

โœ… Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypotheses, and drive the organization towards decisions to strengthen the brandโ€™s plan

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand success and growth.

๐ŸŽฏ Required Qualifications

Education: Bachelorโ€™s Degree in Marketing/Business related field; MBA preferred

Experience: 3+ years of previous business experience; brand management or digital marketing preferred

Required Skills:

  • Familiarity with brand development planning, innovation, and creative ideation processes
  • Strong analytical knowledge with the ability to drive to solutions
  • Ability to influence and deliver compelling communication
  • Demonstrated positive energy to effectively represent the brand internally and externally
  • Must be self-driven, not deadline driven
  • Experience working with cross-functional groups (e.g., finance, sales, operations, planning)

Preferred Skills:

  • Previous full-time experience at a Fortune 500 CPG company

ASSUMPTION: Candidates with relevant experience in brand management or digital marketing, along with strong analytical and communication skills, are likely to succeed in this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $116,380 - $143,740 USD (Anticipated base pay range for a fully qualified hire in the US. Actual pay will depend on several factors, such as location, role, skills, performance, and experience.)

Benefits:

  • Great support for good health with medical, dental, and vision coverage options
  • Flexible savings and spending accounts
  • Diverse income protection insurance options
  • Additional programs and support for education, adoption, relocation, and temporary childcare

Working Hours: Full-time, with flexible hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The benefits package is comprehensive and designed to support employees' health, financial, and personal needs.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and marketing consumer products, including Huggiesยฎ, Kleenexยฎ, Cottonelleยฎ, Scottยฎ, Kotexยฎ, Poiseยฎ, Dependยฎ, and Kimberly-Clark Professionalยฎ.

Company Size: Kimberly-Clark is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Kimberly-Clark was founded in 1872 and has since grown into a multinational company with operations in over 175 countries.

Company Description:

  • Kimberly-Clark is committed to creating Better Care for a Better World by delivering essentials for a better life to people around the globe.
  • The company focuses on sustainability, inclusion, wellbeing, and career development, providing a performance culture fueled by authentic caring.
  • Kimberly-Clark offers flexible work arrangements, such as the Flex That Works program, to empower employees to have purposeful time in the office and balance work-life responsibilities.

Company Specialties:

  • Consumer products
  • Brand management
  • Marketing and advertising
  • Sales and distribution
  • Research and development

Company Website: Kimberly-Clark

ASSUMPTION: Kimberly-Clark's size, industry, and commitment to sustainability and employee wellbeing make it an attractive employer for candidates seeking long-term career growth and development opportunities.

๐Ÿ“Š Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Senior Associate Brand Manager reports directly to the Kleenexยฎ Senior Brand Manager and collaborates with various teams, including insights & analytics, customer development, agency partners, sales planning, R&D, and product supply.

Work Arrangement: This role offers a hybrid work arrangement, with employees spending some time in the office and working remotely for the remainder of the week.

Growth Opportunities:

  • Proven success in this role may lead to advancement to a Senior Brand Manager position or other senior marketing roles within the organization.
  • Kimberly-Clark's large size and diverse product portfolio provide ample opportunities for career growth and development across various departments and functions.
  • The company's commitment to employee development and training programs supports employees' career advancement and skill-building.

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization, making it an attractive opportunity for ambitious and driven candidates.

๐ŸŒ Location & Work Environment

Office Type: Kimberly-Clark's Chicago Commercial Center office is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): 351 Phelps Dr, Irving, TX 75038, US

Geographic Context:

  • The Chicago area offers a diverse range of cultural, recreational, and entertainment options, as well as a robust job market with numerous opportunities for professional growth and development.
  • The region's strong economy and vibrant business community provide a stable and supportive environment for Kimberly-Clark's operations.
  • Chicago's central location and extensive transportation infrastructure make it an ideal hub for the company's marketing and sales efforts.

Work Schedule: Full-time, with flexible hybrid work arrangements, allowing employees to balance work and personal responsibilities more effectively.

ASSUMPTION: Kimberly-Clark's Chicago Commercial Center office provides a modern, collaborative work environment that supports employees' productivity and professional growth. The Chicago area's diverse cultural offerings, robust job market, and strong economy make it an attractive location for candidates seeking long-term career opportunities.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth behavioral and technical interview with the hiring manager and/or team members
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Strategic planning and brand management expertise
  • Cross-functional collaboration and communication skills
  • Adaptability and resilience in a dynamic work environment
  • Alignment with Kimberly-Clark's values and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the Kleenexยฎ brand and Kimberly-Clark's company culture in your application materials
  • Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
  • Research Kimberly-Clark's products, competitors, and industry trends to showcase your knowledge and enthusiasm for the role

ATS Keywords: Brand Management, Marketing Strategy, Market Analysis, Consumer Insights, Cross-Functional Collaboration, Project Leadership, Marketing Execution, Kleenexยฎ, Kimberly-Clark

ASSUMPTION: Kimberly-Clark's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization. By tailoring your application materials and preparing thoroughly for interviews, you can increase your chances of success in the hiring process.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
  • Project management software (e.g., Asana, Trello, JIRA)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Consumer research and survey tools (e.g., SurveyMonkey, Qualtrics)

ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools is essential for success in this role. Candidates with experience using these tools are likely to excel in the position.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Act with Integrity
  • Lead with Courage
  • Committed to People
  • Inclusive and Respectful
  • Focused on Winning

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and resilient
  • Strategic and forward-thinking
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you demonstrate Kimberly-Clark's value of 'Acting with Integrity' in your daily work?
  • Can you provide an example of a time when you led with courage to drive a successful outcome?
  • How do you foster an inclusive and respectful work environment, and how have you handled situations where you've encountered diverse perspectives or disagreements?
  • Describe your approach to balancing strategic planning with day-to-day execution and accountability for results.

ASSUMPTION: Kimberly-Clark's company values and work style preferences provide valuable insights into the organization's culture and the type of candidate likely to succeed in the role. By assessing your alignment with these values and work style preferences, you can determine if this opportunity is the right fit for you.

โš ๏ธ Potential Challenges

  • The role may require occasional travel to attend meetings, conferences, or visit other Kimberly-Clark offices
  • Balancing multiple projects and priorities may present time management challenges
  • Working in a matrixed organization with multiple stakeholders may require strong communication and collaboration skills
  • The role may involve managing external agency partners, requiring effective vendor management skills
  • The consumer products industry is dynamic and competitive, with constant changes in market trends and consumer behavior

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents potential challenges that candidates should be prepared to address. By understanding these challenges and developing strategies to overcome them, candidates can position themselves for success in the role.

๐Ÿ“ˆ Similar Roles Comparison

  • Compared to other brand management roles, this position offers a unique focus on the Kleenexยฎ brand and the opportunity to work with a well-established, iconic product
  • The consumer products industry is highly competitive, with constant innovation and market shifts requiring brands to remain agile and responsive
  • Career progression in this role may lead to opportunities in other brand management positions or senior marketing roles within Kimberly-Clark's diverse product portfolio

ASSUMPTION: This role offers a distinct opportunity to work with an iconic brand and contribute to its continued success in a competitive market. By understanding the unique aspects of this role and the industry context, candidates can better evaluate their fit for the position and the potential for long-term career growth.

๐Ÿ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new Kleenexยฎ product line, targeting a specific consumer segment
  • Conducting market research to identify trends and opportunities in the tissue category, and developing data-driven strategies to capitalize on these insights
  • Collaborating with cross-functional teams to optimize distribution, packaging, shelving, and merchandising strategies for Kleenexยฎ products

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Associate Brand Manager might undertake to drive brand success and growth. By reflecting on your past experiences and accomplishments, you can identify relevant projects to highlight in your application materials and interviews.

โ“ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other marketing teams and functions within Kimberly-Clark?
  • What are the most significant challenges facing the Kleenexยฎ brand, and how can this role contribute to addressing them?
  • How does Kimberly-Clark support the professional development and career growth of its employees?
  • What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities. By preparing a list of questions tailored to the position and the company, you can gain valuable insights into the opportunity and make a more informed decision about your fit for the role.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
  • Research Kimberly-Clark's products, competitors, and industry trends to showcase your knowledge and enthusiasm for the role
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the position

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.