📌 Core Information
🔹 Job Title: Senior Associate Brand Manager - Omni Channel Marketing
🔹 Company: Kimberly-Clark
🔹 Location: Minneapolis, USA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 4+ years in Sales or Marketing in CPG or Retail
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual marketing plans for key Kimberly-Clark brands at Target
- Leading digital-first omnichannel marketing campaigns, including Roundel paid search, display, and social media
- Serving as the point of contact for agency leads and driving clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis
- Building effective business relationships with Target, understanding priorities, processes, and requirements, and driving sell-in of brand priorities and big bets
- Collaborating with cross-functional teams to support Joint Business Planning and deliver weekly/monthly retail media performance headlines
ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing, as well as the ability to collaborate effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Deliver annual marketing plans for key Kimberly-Clark brands at Target, including Kleenex®, Cottonelle®, Scott®, Kotex®, and Poise®
✅ Lead the development and execution of differentiated digital-first omnichannel marketing campaigns, inclusive of Roundel paid search, display, and social media
✅ Serve as the point of contact for agency leads, driving clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis
✅ Build effective business relationships with Target, understanding priorities, processes, and requirements, and driving sell-in of brand priorities and big bets
✅ Actively collaborate with Brand Teams, Customer Teams, Sales, Insights, Category, and other functions to support Joint Business Planning
✅ Share weekly and monthly retail media performance headlines with key internal stakeholders and gain alignment with leadership on what is needed to continue growing the business during “must-win” drive periods
✅ Influence agency teams to develop customized media products and reporting that help grow our brands and categories at Target
✅ Perform analyses and design strategic business presentations tailored to achieve realistic customer performance and support K-C's Integrated Business Planning Process
✅ Accurately develop sales and budget forecasts to ensure efficient planning
✅ Keep team leader informed on the status of plans and programs, changing conditions, requirements of the marketplace, competitive activity, issues, and accomplishments that may affect sales results
ASSUMPTION: This role requires strong analytical, project management, and communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 4+ years in Sales or Marketing in CPG or Retail
Required Skills:
- Ability to analyze relevant data, insights, and information to identify opportunities, develop strategies, and execute plans
- Ability to collaborate, communicate, and influence across the organization and with retailers
- Ability to think and act strategically and to drive commercial planning and execution
- Creative thinking and problem-solving skills
- Strong project management skills
Preferred Skills:
- MBA degree
- 3+ years of experience in shopper or traditional marketing
- 1+ years of experience in organic or paid search
ASSUMPTION: Candidates with experience in both traditional and digital marketing, as well as a strong understanding of the retail media landscape, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $105,740 - $130,620 USD
Benefits:
- Medical, dental, and vision coverage with no waiting periods or pre-existing condition restrictions
- On-site fitness center, occupational health nurse, and safety equipment allowances
- Flexible spending and savings accounts
- Diverse income protection insurance options
- Additional programs and support for education, adoption, relocation, and temporary childcare
Working Hours: Full-time, with hybrid flexibility (10% travel required)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is comprehensive and designed to support employees' health, financial, and work-life needs.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, focusing on personal care and household products. The company is a global leader in its industry, with a strong market presence and a commitment to sustainability and innovation.
Company Size: Kimberly-Clark is a large, multinational corporation with over 45,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: Kimberly-Clark was founded in 1872 and has a rich history of innovation and growth. Today, the company continues to invest in research and development to maintain its competitive edge in the market.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands, including Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, and Depend®
- The company is dedicated to sustainability, with a focus on reducing its environmental impact and contributing positively to communities around the globe
- Kimberly-Clark fosters a culture of innovation, collaboration, and continuous improvement, empowering its employees to drive growth and success
Company Specialties:
- Baby and child care products
- Personal care products
- Household essentials
- Professional products and services
Company Website: Kimberly-Clark
ASSUMPTION: Kimberly-Clark's large size, global presence, and commitment to sustainability and innovation make it an attractive employer for individuals seeking long-term career growth and development opportunities.
📊 Role Analysis
Career Level: This role is at the senior associate level, offering opportunities for career progression within the marketing function and the broader organization.
Reporting Structure: The Senior Associate Brand Manager reports directly to the Brand Manager and collaborates with cross-functional teams, including Sales, Insights, Category, and other functions.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a Brand Manager role within the marketing function
- Expansion into other marketing or commercial roles within Kimberly-Clark
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
ASSUMPTION: This role provides a strong foundation for career growth within the marketing function and the broader organization, with opportunities to work on high-impact projects and initiatives.
🌍 Location & Work Environment
Office Type: Kimberly-Clark's Minneapolis office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 351 Phelps Dr, Irving, TX 75038, US
Geographic Context:
- The Minneapolis office is located in the heart of the city, offering easy access to public transportation, dining, and entertainment options
- The Twin Cities region is known for its vibrant arts and culture scene, as well as its strong sense of community and quality of life
- Minneapolis is home to a diverse and inclusive population, with a rich history of innovation and entrepreneurship
Work Schedule: The hybrid work arrangement offers flexibility, with employees working on-site and remotely as needed to balance work and personal responsibilities.
ASSUMPTION: The Minneapolis office offers a modern, collaborative work environment, with easy access to amenities and a strong sense of community and quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Brand Manager and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and omnichannel campaign management
- Stakeholder communication and collaboration
- Data analysis and insights-driven decision-making
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Kimberly-Clark's brands and the retail media landscape in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign management, and stakeholder communication skills
- Research Kimberly-Clark's company culture and values, and be prepared to discuss how your personal values align with the organization's
ATS Keywords: Marketing strategy, omnichannel campaign management, retail media, stakeholder communication, data analysis, problem-solving, project management
ASSUMPTION: The interview process for this role will focus on assessing candidates' marketing strategy, campaign management, and stakeholder communication skills, as well as their cultural fit with Kimberly-Clark.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Google Workspace, and marketing automation platforms, as well as familiarity with social media management and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Focus on the Consumer
- Collaborate for Impact
- Pursue Continuous Improvement
- Live Our Sustainability Promise
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with Kimberly-Clark's company values, particularly "Act with Integrity" and "Live Our Sustainability Promise"?
- How do you approach collaborating with cross-functional teams and stakeholders to drive results, as demonstrated in the "Collaborate for Impact" value?
- Can you provide an example of a time when you demonstrated adaptability and responsiveness to change, as highlighted in Kimberly-Clark's work style?
ASSUMPTION: Kimberly-Clark's company values and work style emphasize integrity, collaboration, continuous improvement, and sustainability, making it an attractive employer for individuals who share these priorities.
⚠️ Potential Challenges
- The fast-paced and evolving retail media landscape may present challenges in keeping up with the latest trends and technologies
- Managing multiple stakeholders and priorities may require strong project management and communication skills
- The hybrid work arrangement may present challenges in maintaining work-life balance and fostering team collaboration
- The competitive nature of the consumer goods industry may require continuous innovation and adaptation to maintain market share
ASSUMPTION: The fast-paced and evolving retail media landscape, as well as the competitive nature of the consumer goods industry, may present challenges for individuals in this role.
📈 Similar Roles Comparison
- This role differs from traditional brand manager roles in its focus on omnichannel marketing and retail media, requiring a strong understanding of both digital and traditional marketing channels
- In the consumer goods industry, this role is unique in its focus on driving "win-win" opportunities for both Kimberly-Clark and Target, necessitating strong stakeholder communication and collaboration skills
- Career progression in this role may follow a path similar to that of a traditional brand manager, with opportunities to specialize in omnichannel marketing or transition into other marketing or commercial roles within Kimberly-Clark
ASSUMPTION: This role's focus on omnichannel marketing and retail media sets it apart from traditional brand manager roles, offering unique opportunities for career growth and development within the marketing function and the broader organization.
📝 Sample Projects
- Developing and executing a targeted digital campaign to drive sales of Kotex® products during back-to-school season
- Collaborating with Target's media team to create customized media products and reporting that drive brand growth and category performance
- Analyzing retail media performance data to identify trends and optimize campaign KPIs and budgets
ASSUMPTION: These sample projects demonstrate the role's focus on digital marketing, stakeholder collaboration, and data-driven decision-making, as well as its commitment to driving brand growth and category performance.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging retail media campaign you've managed, and how you overcame any obstacles to achieve success?
- How do you approach collaborating with cross-functional teams and stakeholders to drive results, and can you provide an example of a successful collaboration?
- How do you stay up-to-date with the latest trends and technologies in the retail media landscape, and how do you apply this knowledge to your marketing strategies?
- Can you describe a time when you had to adapt your marketing strategy due to changing market conditions or consumer behavior, and how you approached this challenge?
- How does Kimberly-Clark support the growth and development of its employees, and what opportunities are available for career progression within the marketing function and the broader organization?
ASSUMPTION: These interview questions are designed to assess candidates' marketing strategy, campaign management, stakeholder communication, and adaptability skills, as well as their cultural fit with Kimberly-Clark.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategy, campaign management, and stakeholder communication
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, campaign management, and stakeholder communication skills
- Research Kimberly-Clark's company culture and values, and be prepared to discuss how your personal values align with the organization's
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
