📌 Core Information
🔹 Job Title: Senior Associate, Content Marketing
🔹 Company: Golub Capital
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site preferred, with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Guiding and executing content-driven marketing campaigns
- Managing production and design processes for multichannel marketing assets
- Collaborating with internal teams to develop brand-aligned content
- Analyzing metrics to optimize marketing strategies and improve business outcomes
- Creating and maintaining standard operating procedures for content marketing projects
ASSUMPTION: This role requires a strong understanding of B2B financial services and a passion for storytelling to effectively engage key stakeholders and support fundraising efforts.
📋 Key Responsibilities
✅ Oversee and coordinate Content Marketing projects to ensure timely completion, effective stakeholder communications, and alignment with team and firm goals
✅ Collaborate with Creative Services and Digital Teams to develop brand-aligned assets across different marketing channels
✅ Develop and maintain standard operating procedures, organization, and process documentation
✅ Organize meetings, prepare agendas, send post-meeting action items, and ensure follow-up for those action items
✅ Coordinate Content Marketing updates and approvals with senior stakeholders to ensure clear and effective messaging, regular updates, and streamlined approval requests
✅ Track and analyze relevant metrics and analytics to assess the effectiveness of content marketing strategies and identify/recommend pivots where appropriate
ASSUMPTION: This role requires strong project management skills, attention to detail, and excellent communication abilities to manage multiple projects and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: At least 3 years of experience in marketing, advertising, or a similar role (B2B financial services a plus)
Required Skills:
- Strong project management skills
- Exceptional attention to detail
- Strong analytical and problem-solving skills
- Excellent communication abilities and a passion for storytelling
- Experience with paid media (a plus)
- Familiarity with CMS systems (e.g., Seismic) (a plus)
Preferred Skills:
- Experience in a B2B financial services marketing role
- Familiarity with Golub Capital products and solutions
ASSUMPTION: Candidates with experience in B2B financial services marketing or a relevant industry will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 per year (New York only, subject to change based on skills, experiences, and qualifications)
Benefits:
- Medical
- Financial
- 401(k) eligibility
- Paid time off
Working Hours: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is specific to the New York location and may vary for other offices. Benefits are subject to change and may vary based on the position offered.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1994
Company Description:
- Golub Capital is a market-leading direct lender and experienced private credit manager
- Specializes in delivering reliable, creative, and compelling financing solutions to companies backed by private equity sponsors
- Nurtures long-term, win-win partnerships with private equity sponsors and investors
Company Specialties:
- Sponsor Finance
- Broadly Syndicated Loan
- Credit Opportunities
Company Website: golubcapital.com
ASSUMPTION: Golub Capital's extensive experience and expertise in private credit management make it an attractive employer for candidates seeking a career in financial services.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports to the Associate Director of Marketing
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential career progression within the Marketing Department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to gain exposure to various aspects of the financial services industry
ASSUMPTION: This role offers opportunities for professional growth and development within Golub Capital's Marketing Department and the broader financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 office days per week)
Office Location(s): 200 Park Avenue, 25th Floor, New York, NY 10166, US
Geographic Context:
- New York is a major financial hub with numerous opportunities for networking and professional development
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- The city offers a diverse cultural scene, with numerous museums, theaters, and restaurants
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the associate director of marketing
Key Assessment Areas:
- Understanding of B2B financial services marketing
- Project management skills
- Communication and storytelling abilities
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Golub Capital's business and the financial services industry
- Showcase your ability to manage multiple projects and deadlines in a fast-paced environment
ATS Keywords: Content Marketing, Project Management, Marketing Strategy, Storytelling, Analytics, B2B Financial Services, Paid Media, CMS Familiarity, Process Documentation, Stakeholder Management, Campaign Development
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills throughout the application and interview process.
🛠️ Tools & Technologies
- CMS systems (e.g., Seismic)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with relevant marketing tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Teamwork
- Innovation
- Client Focus
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Analytical
- Creative
Self-Assessment Questions:
- Do you have a strong understanding of B2B financial services marketing?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have excellent communication and storytelling abilities?
ASSUMPTION: Applicants should assess their fit with Golub Capital's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing on-site collaboration and remote work in a hybrid arrangement
- Adapting to Golub Capital's unique culture and work environment
- Keeping up with industry trends and competitor content in the financial services sector
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on content marketing within the financial services industry
- Compared to other marketing roles, this position requires a strong understanding of B2B financial services and a passion for storytelling
- Career progression in this role may lead to opportunities in marketing, finance, or other related fields within Golub Capital
ASSUMPTION: Applicants should research similar roles in the financial services industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing a content marketing strategy for a new Golub Capital product or service
- Managing the production and design process for a multichannel marketing campaign
- Analyzing metrics to optimize the performance of a content marketing initiative and presenting findings to senior stakeholders
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and how their skills align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Golub Capital's overall marketing strategy?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Golub Capital support the professional development and growth of its employees?
- What are the most rewarding aspects of working in the Marketing Department at Golub Capital?
- How does Golub Capital foster a collaborative and inclusive work environment?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interview questions by researching Golub Capital's business and the financial services industry
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present a content marketing project or strategy that showcases your skills and experience
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
