📌 Core Information
🔹 Job Title: Senior Associate, CRM Marketing
🔹 Company: DoorDash Australia
🔹 Location: Sydney, NSW & Melbourne, VIC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing strategic CRM programs to increase customer retention and engagement
- Collaborating with cross-functional teams to create personalized and targeted communications
- Analyzing campaign performance and making data-driven optimizations
- Staying current with marketing best practices and industry trends
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Manage the setup, monitoring, and optimization of ad hoc, triggered, and transactional marketing programs across various channels
✅ Create and maintain a framework for rapid testing in CRM channels
✅ Establish and manage communications reporting dashboards, monitor trends, and make recommendations based on results
✅ Collaborate with partners in Product, Operations, Analytics, and Strategy teams to develop and execute marketing strategies
✅ Stay current on marketing best practices and share insights with the broader marketing team
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 4+ years of experience in CRM or email marketing
Required Skills:
- Proven experience with CRM technology and marketing automation platforms
- Basic knowledge of analytics tools (SQL proficiency a plus), HTML, and data visualization platforms
- Strong understanding of email industry best practices, including contact strategies, targeting, segmentation, A/B testing, and analytics
Preferred Skills:
- Experience with DoorDash or similar on-demand delivery platforms
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with on-demand delivery platforms and multiple languages may be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Australia, the estimated salary range is AU$80,000 - AU$110,000 per annum. This estimate takes into account the role's experience level, location, and the company's size.
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off and flexible work arrangements
- Employee discounts on DoorDash services
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional flexibility may be required to support campaign launches and optimizations.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: DoorDash operates in the on-demand delivery and food technology sector, with a focus on empowering local economies.
Company Size: DoorDash Australia is part of a larger organization with over 10,000 employees globally. This size offers opportunities for growth and collaboration across various teams and regions.
Founded: DoorDash was founded in 2013 and has since expanded its services to include grocery, convenience, and alcohol delivery, in addition to food delivery.
Company Description:
- DoorDash is a technology and logistics company that started with door-to-door delivery and has since expanded to offer a wide range of on-demand delivery services.
- The company is committed to growing and empowering a diverse and inclusive team, with a focus on supporting merchants, Dashers, and the communities they serve.
- DoorDash fosters a culture of innovation, learning, and rapid iteration, with a focus on supporting merchants, Dashers, and the communities they serve.
Company Specialties:
- Local Logistics
- Restaurant Delivery
- On-Demand Delivery
- eCommerce
Company Website: careersatdoordash.com
ASSUMPTION: DoorDash's focus on empowering local economies and supporting merchants, Dashers, and communities sets it apart from other tech companies and offers unique opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in CRM or email marketing.
Reporting Structure: The Senior Associate, CRM Marketing, will report directly to the Manager of Retention Marketing and collaborate with cross-functional teams, including Product, Operations, Analytics, and Strategy.
Work Arrangement: This is an on-site position, with the opportunity to work from the Sydney or Melbourne office. Occasional flexibility may be required to support campaign launches and optimizations.
Growth Opportunities:
- As the team expands, there will be opportunities for the Senior Associate to take on more responsibilities and grow into a management role.
- DoorDash's rapid growth and expansion into new markets and services present numerous opportunities for career development and advancement.
- The company's focus on learning and iteration encourages employees to develop new skills and take on challenging projects.
ASSUMPTION: Given DoorDash's rapid growth and expansion, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: DoorDash Australia's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Sydney, NSW & Melbourne, VIC
Geographic Context:
- Sydney and Melbourne are two of Australia's largest and most vibrant cities, offering a wide range of cultural, culinary, and entertainment experiences.
- Both cities have well-established public transportation systems, making it easy to commute to work.
- The cost of living in both cities is relatively high compared to other Australian cities, but DoorDash offers competitive compensation and benefits packages to attract top talent.
Work Schedule: The standard workweek is Monday to Friday, with occasional flexibility required to support campaign launches and optimizations.
ASSUMPTION: While the cost of living in Sydney and Melbourne is high, DoorDash's competitive compensation and benefits packages help offset these costs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Manager of Retention Marketing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Campaign management and optimization experience
- Familiarity with CRM technology and marketing automation platforms
- Cultural fit and alignment with DoorDash's values
Application Tips:
- Highlight your experience with CRM technology and marketing automation platforms in your resume and cover letter.
- Demonstrate your understanding of email industry best practices and data-driven decision making in your application materials.
- Prepare examples of successful marketing campaigns you've managed and the results you achieved.
ATS Keywords: CRM, email marketing, marketing automation, customer retention, campaign management, data analysis, SQL, HTML, A/B testing, segmentation
ASSUMPTION: DoorDash's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the team and the company's values.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation platforms (e.g., Marketo, Pardot, or similar)
- Email service providers (e.g., Mailchimp, SendGrid, or similar)
- Analytics tools (e.g., Google Analytics, Tableau, or similar)
- SQL databases and data visualization platforms
ASSUMPTION: The specific CRM software, marketing automation platforms, and analytics tools used by DoorDash may vary, but the role requires proficiency with similar tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Focus on the customer
- Act with integrity
- Be a team player
- Embrace change
- Strive for excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you prioritize and manage multiple campaigns and projects simultaneously?
- Can you provide an example of a time when you used data to inform a marketing decision and improve campaign performance?
- How do you approach working with cross-functional teams and stakeholders to develop and execute marketing strategies?
ASSUMPTION: DoorDash values candidates who are collaborative, data-driven, and results-oriented, with a strong focus on customer-centric decision making.
⚠️ Potential Challenges
- The role may require occasional flexibility to support campaign launches and optimizations, which could impact work-life balance.
- The fast-paced and dynamic nature of DoorDash's business may present challenges in terms of prioritizing and managing multiple campaigns and projects.
- As the team expands, there may be competition for resources and opportunities for growth and advancement.
- The cost of living in Sydney and Melbourne may be higher than in other Australian cities, which could impact the overall compensation package.
ASSUMPTION: While these challenges exist, DoorDash's focus on learning, iteration, and growth opportunities helps mitigate their impact on employees' overall experience.
📈 Similar Roles Comparison
- Compared to other CRM Marketing roles, this position places a stronger emphasis on data analysis and optimization, with a focus on driving customer retention and engagement.
- DoorDash's focus on empowering local economies and supporting merchants, Dashers, and communities sets it apart from other tech companies and offers unique opportunities for growth and impact.
- Career paths within DoorDash may vary depending on the specific team and role, but the company's focus on learning and iteration encourages employees to develop new skills and take on challenging projects.
ASSUMPTION: While this role shares similarities with other CRM Marketing positions, DoorDash's unique focus on empowering local economies and supporting merchants, Dashers, and communities sets it apart and offers unique opportunities for growth and impact.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers and drive repeat purchases
- Optimizing push notification and in-app messaging strategies to improve customer engagement and retention
- Analyzing customer data to identify trends and opportunities for personalized and targeted marketing campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of campaigns and initiatives the Senior Associate, CRM Marketing, may be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Retention Marketing team?
- How does DoorDash approach A/B testing and optimization in its marketing campaigns?
- Can you provide an example of a successful marketing campaign that the team has executed, and what made it successful?
- What opportunities exist for growth and development within the Retention Marketing team and DoorDash more broadly?
- How does DoorDash support work-life balance for its employees, particularly in roles that may require occasional flexibility?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit with DoorDash's values and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your experience with CRM technology, marketing automation platforms, and data-driven decision making
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
