📌 Core Information
🔹 Job Title: Senior Associate Director, Influencer
🔹 Company: Brainlabs
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Adaptive/Hybrid Working)
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact influencer marketing campaigns
- Acting as the primary client contact, driving growth strategies
- Managing stakeholder relationships and team resources
- Championing process adoption and continuous improvement
- Collaborating with creative and paid social teams for top-tier output
ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills. The ideal candidate will have a strong background in influencer marketing and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Act as the day-to-day point of contact for key clients, building trusted, strategically-led partnerships
✅ Drive client growth strategies in collaboration with senior leadership
✅ Manage stakeholder relationships, including organizational structure planning and ongoing communication cadence
✅ Champion process adoption and continuous improvement across the team and the broader practice
✅ Own commercials and scopes, ensuring profitability and accurate forecasting across campaigns and pipeline
✅ Partner with Creative and Paid Social teams to deliver top-tier creative and performance output
✅ Oversee resource planning and delivery aligned with client scopes
✅ Manage and coach direct reports, actively supporting their growth and tackling team challenges
✅ Promote best practices, including timesheet compliance, team development, and process enhancements
ASSUMPTION: This role involves a mix of client-facing, strategic, and management responsibilities. The ideal candidate will be comfortable wearing multiple hats and balancing various priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5 years of recent experience in influencer marketing, with a strong track record of campaign optimization
Required Skills:
- Proven expertise in influencer delivery and campaign optimization
- Excellent communication, presentation, and data analysis skills
- Strong attention to detail and methodical approach
- Passion for continuous learning and team development
- Ability to work collaboratively with cross-functional teams
Preferred Skills:
- Experience with automation, processes, and technology adoption/development
- Knowledge of other marketing channels and their integration with influencer marketing
ASSUMPTION: Given the hybrid nature of this role, candidates should have a strong background in influencer marketing and experience working with diverse teams. Familiarity with automation and process improvement is also highly desirable.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Senior Associate Director role in the UK)
Benefits:
- 27 days annual leave plus extra days for charity, caregivers, sickness, and life events
- Gym/wellbeing membership subsidy
- Tech Scheme
- Free catering on-site offering breakfast and lunch
- Free hot beverages
- Horizons 30 - work from another country for up to 30 days
- Office dogs, Mario Kart, Funlabs socials
- Enhanced maternity and paternity leave
- Private medical insurance
- On-site library
Working Hours: 40 hours per week, with flexible core hours and adaptive/hybrid working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Associate Director role in the UK. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a global, full-service media agency specializing in high-performance advertising services. They focus on exceptional talent, winning methodologies, and cutting-edge technology to deliver smarter and faster results for their clients.
Company Size: Brainlabs has 501-1,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Brainlabs was founded in 2012 and has since grown into a leading independent media agency with a strong global presence.
Company Description:
- Brainlabs is a new breed of global media agency, independent, full-service, and obsessed with high-performance.
- Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
- They recruit outstanding people and develop their expertise, organizing them into dedicated industry teams centered around their clients.
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' extensive industry experience and commitment to high-performance make it an attractive choice for candidates seeking a challenging and rewarding career in media advertising.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive strategic initiatives.
Reporting Structure: The Senior Associate Director, Influencer reports directly to the Head of Influencer Marketing and works closely with other senior leaders across the agency.
Work Arrangement: This role offers a hybrid working arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Progression to a Director-level role within the Influencer Marketing team
- Expansion into other areas of the business, such as Paid Social or Creative
- International relocation opportunities, as Brainlabs has offices in multiple countries
ASSUMPTION: This role provides a strong platform for career growth, with the potential to progress within the Influencer Marketing team or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Brainlabs' headquarters is located in London, with a modern, collaborative workspace.
Office Location(s): Building 4, 2 Old St Yard, London, London EC1Y 2BP, GB
Geographic Context:
- London is a major global hub for the advertising industry, offering ample opportunities for networking and professional development.
- The city is known for its vibrant culture, diverse communities, and excellent dining and entertainment options.
- Brainlabs' office is conveniently located in the heart of the city, with easy access to public transportation.
Work Schedule: The hybrid working arrangement allows for a mix of on-site and remote work, with flexible core hours.
ASSUMPTION: Brainlabs' London office provides a dynamic, collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Skills interview with the Influencer Marketing team
- Final interview with the Head of Influencer Marketing and other senior stakeholders
- Offer and onboarding
Key Assessment Areas:
- Influencer marketing expertise and campaign optimization skills
- Strategic thinking and client management capabilities
- Leadership and team management skills
- Communication, presentation, and data analysis skills
- Alignment with Brainlabs' culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Brainlabs' unique approach to high-performance media advertising.
- Prepare examples of successful influencer marketing campaigns you've led and the results you've achieved.
- Be ready to discuss your approach to process improvement and team development.
ATS Keywords: Influencer Marketing, Campaign Optimization, Client Management, Stakeholder Relationships, Team Leadership, Process Improvement, Data Analysis, Strategic Thinking, Brainlabs
ASSUMPTION: Brainlabs' interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Preparation and research are key to success.
🛠️ Tools & Technologies
- Google Analytics
- Google Marketing Platform
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Project management tools (Asana, Trello, etc.)
- Data visualization tools (Tableau, Power BI, etc.)
ASSUMPTION: This role requires proficiency in various tools and technologies relevant to influencer marketing, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: We strive to deliver exceptional results for our clients and continuously improve our own performance.
- Integrity: We act with honesty, transparency, and fairness in all our interactions.
- Collaboration: We work together, sharing knowledge and supporting each other to achieve common goals.
- Innovation: We embrace change, experiment, and learn from our experiences to drive progress.
- Accountability: We take responsibility for our actions and their outcomes, holding ourselves and others to high standards.
Work Style:
- Brainlabs fosters a dynamic, fast-paced work environment, with a strong focus on results and continuous improvement.
- The company encourages collaboration, knowledge-sharing, and a test-and-learn approach to problem-solving.
- Brainlabs values diversity, inclusion, and work-life balance, offering flexible working arrangements and a supportive work environment.
Self-Assessment Questions:
- Do you align with Brainlabs' high-performance culture and commitment to continuous improvement?
- Are you comfortable working in a dynamic, fast-paced environment and managing multiple priorities?
- Do you thrive in a collaborative, knowledge-sharing work environment and enjoy supporting the growth and development of your team members?
ASSUMPTION: Brainlabs' culture is centered around high-performance, innovation, and collaboration. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- The role may require occasional travel to client offices or industry events.
- Brainlabs' fast-paced work environment can be demanding, with tight deadlines and high expectations.
- The role involves managing multiple stakeholders, which can be challenging at times.
- The hybrid working arrangement may require occasional on-site presence, depending on team and client needs.
ASSUMPTION: While Brainlabs offers a dynamic, rewarding work environment, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.
📈 Similar Roles Comparison
- Compared to other senior influencer marketing roles, this position offers a unique blend of strategic, management, and client-facing responsibilities.
- Brainlabs' focus on high-performance and continuous improvement sets it apart from other agencies in the industry.
- This role provides an excellent platform for career growth, with the potential to progress within the Influencer Marketing team or explore other areas of the business.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other senior influencer marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a major retail client, driving brand awareness and sales growth
- Optimizing influencer campaign performance through automation, process improvement, and data-driven insights
- Collaborating with creative and paid social teams to deliver integrated marketing campaigns that exceed client expectations
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Senior Associate Director, Influencer at Brainlabs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Influencer Marketing department?
- How does Brainlabs support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Brainlabs approach diversity, equity, and inclusion in the workplace?
- What are the most rewarding aspects of working at Brainlabs, according to current employees?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful influencer marketing campaigns you've led and the results you've achieved.
- Research Brainlabs' unique approach to high-performance media advertising and be ready to discuss your alignment with their culture and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
