📌 Core Information
🔹 Job Title: Senior Associate Lifecycle Marketing - Healthline
🔹 Company: RVO Health
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Hybrid (In-office Tue-Thu, Remote Mon-Fri)
🔹 Category: Health & Wellness
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior Level (3+ years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving user engagement and retention through personalized lifecycle journeys
- Collaborating cross-functionally to develop and scale high-impact personalization strategies
- Leveraging first-party data and AI tools to inform marketing strategies
- Optimizing campaign performance through A/B testing and iterative learning
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead the strategy and execution of personalized, omnichannel lifecycle journeys to enhance user engagement and reduce churn
✅ Collaborate with Product, Data Science, and Analytics teams to develop models that test and scale high-impact personalization strategies using first-party data and AI tools
✅ Co-lead onsite personalization strategy to increase repeat sessions and known user engagement
✅ Develop frameworks to evaluate and grow retention and LTV by segment
✅ Create and refine segmentation strategies for known users
✅ Lead initiatives to expand first-party data collection across onsite and lifecycle touch points
✅ Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership
✅ Optimize campaign performance through A/B testing, multivariate testing, and iterative learning
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive user engagement and retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Analytics, Information Technology, or relevant experience
Experience: 3+ years in lifecycle marketing, marketing analysis, digital analysis, business operations, or a similar role
Required Skills:
- Proficient in CRM tools (Iterable, Sailthru, Braze, etc.)
- Proficient in SQL, with the ability to pull data and understand full funnel datasets
- Experience working with user and site level data to execute targeted campaigns
- Strong data visualization skills (Excel, Tableau, Looker, etc.)
- Proven track record of driving influence across cross-functional teams
Preferred Skills:
- Experience working with D2C digital products and apps
- Experience working with Product and Data Science teams
ASSUMPTION: Candidates should have a strong background in lifecycle marketing and data analysis, with experience using CRM tools and SQL.
💰 Compensation & Benefits
Salary Range: $77,000 - $96,000 per year (based on geographic location, qualifications, and experience)
Benefits:
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue-Thu, remote Mon-Fri)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Charlotte, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Health & Wellness, Digital Media
Company Size: Medium (1,001-5,000 employees)
Founded: 2022 (as a result of a merger between Red Ventures and UnitedHealth Group’s Optum Health)
Company Description:
- RVO Health is a digital media platform focused on health and wellbeing, connecting users with trusted information and care
- The company owns and operates several well-known brands, including Healthline, Healthgrades, Optum, Medical News Today, Psych Central, Bezzy, and more
- RVO Health aims to make healthcare easier to understand and navigate, providing users with answers and plans for their health and wellbeing needs
Company Specialties:
- Health & Wellness Information
- Doctor & Care Provider Search
- Prescription Savings
- Virtual Coaching Platforms
Company Website: https://rvohealth.com
ASSUMPTION: RVO Health is a well-established company in the health and wellness industry, with a strong focus on providing users with accessible and affordable healthcare solutions.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Senior Manager of Lifecycle Marketing
Work Arrangement: Hybrid (in-office Tue-Thu, remote Mon-Fri)
Growth Opportunities:
- Potential to advance to a management role within the Lifecycle Marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact projects that directly influence user engagement and retention
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Lifecycle Marketing team and gain exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Corporate Office
Office Location(s): 1101 Red Ventures Dr, Fort Mill, SC 29707, United States
Geographic Context:
- Charlotte, NC is the second-largest city in the state, with a population of over 875,000
- The city is known for its diverse economy, with significant growth in the healthcare, finance, and technology sectors
- Charlotte offers a mix of urban and suburban living options, with a cost of living slightly below the national average
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue-Thu, remote Mon-Fri)
ASSUMPTION: Charlotte, NC offers a diverse and growing job market, with a mix of urban and suburban living options and a cost of living slightly below the national average.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Senior Manager of Lifecycle Marketing and a team member
- Final interview with the Director of Lifecycle Marketing
- Background check and offer extension
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Campaign optimization and A/B testing experience
- Proven track record of driving user engagement and retention
Application Tips:
- Highlight relevant experience and achievements in lifecycle marketing, data analysis, and campaign optimization
- Demonstrate a strong understanding of the role and RVO Health's mission and values
- Prepare for behavioral and situational interview questions that focus on problem-solving, strategic thinking, and cross-functional collaboration
- Showcase your ability to work independently and in a team environment
ATS Keywords: Lifecycle Marketing, CRM Tools, SQL, Data Visualization, User Engagement, Retention Strategies, Segmentation Strategies, First-Party Data Collection, Omnichannel Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis and interpretation skills, strategic thinking and planning, cross-functional collaboration and communication, campaign optimization and A/B testing experience, and proven track record of driving user engagement and retention.
🛠️ Tools & Technologies
- CRM Tools: Iterable, Sailthru, Braze, etc.
- Data Analysis: SQL, Excel, Tableau, Looker, etc.
- Project Management: Asana, JIRA, Trello, etc.
- Communication: Slack, Microsoft Teams, Google Workspace, etc.
ASSUMPTION: This role requires proficiency in CRM tools, SQL, and data visualization, as well as experience with project management and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Embrace Change
- Collaborate to Win
- Deliver Results
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and open to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing and interpreting data to inform marketing strategies?
- Are you comfortable working collaboratively with cross-functional teams to develop and execute high-impact personalization strategies?
- Do you have a proven track record of driving user engagement and retention through lifecycle marketing campaigns?
ASSUMPTION: RVO Health values candidates who are data-driven, collaborative, adaptable, results-oriented, and passionate about improving user engagement and retention through lifecycle marketing campaigns.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Managing multiple projects and stakeholders simultaneously
- Dealing with large datasets and complex data analysis
- Balancing strategic thinking and hands-on execution
- Working remotely part-time, requiring strong self-motivation and time management skills
ASSUMPTION: This role may present challenges related to working in a fast-paced environment, managing multiple projects and stakeholders, dealing with large datasets, balancing strategic thinking and hands-on execution, and working remotely part-time.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on data analysis and interpretation, as well as cross-functional collaboration and communication
- In the health and wellness industry, RVO Health is known for its data-driven approach to user engagement and retention, making this role unique compared to similar positions at other companies
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the Lifecycle Marketing team and gain exposure to various aspects of the business
ASSUMPTION: This role is unique compared to similar lifecycle marketing positions at other companies, with a strong focus on data analysis and interpretation, cross-functional collaboration and communication, and significant growth potential.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users, resulting in a 20% increase in open rates and a 15% increase in click-through rates
- Collaborating with the Product team to optimize the onsite personalization strategy, leading to a 10% increase in repeat sessions and a 15% increase in known user engagement
- Analyzing user behavior data to identify trends and develop segmentation strategies, resulting in a 15% increase in user retention and a 20% increase in LTV
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute targeted lifecycle marketing campaigns, collaborate with cross-functional teams, and analyze user behavior data to inform segmentation strategies and improve user engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging lifecycle marketing campaign you've worked on and how you overcame any obstacles?
- How do you approach A/B testing and multivariate testing to optimize campaign performance?
- Can you explain a time when you had to pivot your strategy due to changing data or priorities? How did you handle this situation?
- How do you ensure that your lifecycle marketing campaigns are compliant with relevant regulations and industry standards?
- Can you describe a time when you had to collaborate with a cross-functional team to develop and execute a high-impact personalization strategy? What was the outcome?
ASSUMPTION: These interview questions are designed to assess the candidate's problem-solving skills, strategic thinking, cross-functional collaboration, and ability to adapt to changing priorities and data.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant experience and achievements in lifecycle marketing, data analysis, and campaign optimization
- Prepare for behavioral and situational interview questions that focus on problem-solving, strategic thinking, and cross-functional collaboration
- Showcase your ability to work independently and in a team environment
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
