📌 Core Information
🔹 Job Title: Senior Associate Lifecycle Marketing - Healthline
🔹 Company: RVO Health
🔹 Location: New York, New York, United States
🔹 Job Type: Hybrid (In-office Tue-Wed-Thu, Remote Mon-Fri)
🔹 Category: Health & Wellness
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior Level (3+ years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving user engagement and retention through personalized lifecycle marketing strategies
- Collaborating cross-functionally with Product, Data Science, and Analytics teams
- Expanding first-party data collection across onsite and lifecycle touch points
- Optimizing campaign performance through A/B testing and iterative learning
- Leading initiatives to increase repeat sessions and known user engagement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Own the strategy and execution of personalized, multi-step customer journeys that drive user engagement and retention
✅ Partner cross-functionally with Product, Data Science, and Analytics to develop models that test and scale high-impact personalization strategies using first-party data and AI tools
✅ Co-lead onsite personalization strategy to increase repeat sessions and known user engagement
✅ Develop frameworks to evaluate and grow retention and LTV by segment
✅ Create and refine segmentation strategies for known users
✅ Lead initiatives to expand first-party data collection across onsite and lifecycle touch points
✅ Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership
✅ Optimize campaign performance through A/B testing, multivariate testing, and iterative learning
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive user engagement and retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Analytics, Information Technology, or relevant experience
Experience: 3+ years in lifecycle marketing, marketing analysis, digital analysis, business operations, or a similar role
Required Skills:
- Proven experience with CRM tools (Iterable, Sailthru, Braze, etc.)
- Strong SQL proficiency and ability to pull data independently
- Experience working with user and site-level data to execute targeted campaigns
- Robust experience with data visualization tools (Excel, Tableau, Looker, etc.)
- Strong communication and influencing skills across cross-functional teams
Preferred Skills:
- Experience working with Product and Data Science teams
- Experience working within D2C digital products and apps
ASSUMPTION: Candidates should have a strong background in lifecycle marketing, with a focus on data-driven strategies and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $88,000 - $98,000 per year (Based on experience and location)
Benefits:
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue-Wed-Thu, remote Mon-Fri)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and locations. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Health & Wellness, Healthcare Information
Company Size: Medium (1,001-5,000 employees)
Founded: 2022
Company Description:
- RVO Health is a digital health platform that connects people with health information, care, and services
- The company owns and operates several health and wellness brands, including Healthline, Healthgrades, and PlateJoy
- RVO Health aims to make healthcare easier to understand and navigate by providing trusted information and resources
Company Specialties:
- Health Information Services
- Healthcare Marketplace
- Digital Health Platform
Company Website: rvohealth.com
ASSUMPTION: RVO Health is a well-established company in the health and wellness industry, with a strong focus on providing trusted information and resources to its users.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Director of Lifecycle Marketing
Work Arrangement: Hybrid (In-office Tue-Wed-Thu, Remote Mon-Fri)
Growth Opportunities:
- Potential career growth into management or senior leadership roles within the marketing department
- Opportunities to expand skills and expertise in data analysis, cross-functional collaboration, and strategic planning
- Possibility to work on high-impact projects that drive user engagement and retention for a large-scale health platform
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in lifecycle marketing and data-driven strategies.
🌍 Location & Work Environment
Office Type: Hybrid (In-office Tue-Wed-Thu, Remote Mon-Fri)
Office Location(s): 250 Park Avenue South, 6th FL, New York, NY 10003
Geographic Context:
- New York City is a major hub for the healthcare and technology industries
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (in-office Tue-Wed-Thu, remote Mon-Fri)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or another senior leader
- Background check and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Campaign optimization and A/B testing expertise
- Understanding of user engagement and retention strategies
Application Tips:
- Highlight relevant experience with CRM tools, data analysis, and campaign optimization
- Demonstrate a strong understanding of user engagement and retention strategies
- Showcase your ability to work collaboratively with cross-functional teams
- Prepare for behavioral interview questions that assess your problem-solving skills and strategic thinking
- Research RVO Health and the role to show your enthusiasm and understanding of the company and its mission
ATS Keywords: Lifecycle Marketing, CRM Tools, Data Analysis, A/B Testing, User Engagement, Retention Strategies, Cross-Functional Collaboration, Strategic Planning
ASSUMPTION: The interview process will focus on assessing the candidate's data analysis, strategic thinking, and collaborative skills, as well as their understanding of user engagement and retention strategies.
🛠️ Tools & Technologies
- CRM Tools: Iterable, Sailthru, Braze, etc.
- Data Analysis: SQL, Excel, Tableau, Looker, etc.
- Campaign Optimization: A/B testing, multivariate testing, etc.
- Project Management: Asana, JIRA, etc.
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in lifecycle marketing and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Patient-Centered: We put people first in everything we do
- Integrity: We act with honesty and transparency in all our interactions
- Innovation: We embrace change and continuously seek to improve
- Collaboration: We work together to achieve our goals
- Excellence: We strive for the highest standards in our work
Work Style:
- Data-driven: We make decisions based on data and analytics
- Collaborative: We work together to achieve our goals
- Agile: We adapt and pivot as needed to meet our objectives
- Results-oriented: We focus on delivering meaningful outcomes
Self-Assessment Questions:
- Do you have a strong background in lifecycle marketing and data-driven strategies?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have experience working with CRM tools and data visualization platforms?
- Are you able to balance strategic planning with hands-on execution?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: RVO Health values candidates who are data-driven, collaborative, and results-oriented, with a strong background in lifecycle marketing and data analysis.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Balancing strategic planning with day-to-day campaign execution
- Keeping up with the latest trends and best practices in lifecycle marketing and data analysis
- Working with large datasets and complex data visualization tools
- Adapting to changes in user behavior and market trends
ASSUMPTION: This role may present challenges related to managing multiple priorities, balancing strategic planning with execution, and staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager - Lifecycle Marketing or a Senior Marketing Analyst - Lifecycle Marketing, with a focus on data-driven strategies and cross-functional collaboration
- Compared to related roles, this position offers a unique opportunity to work on a large-scale health platform, driving user engagement and retention for a wide audience
- Career progression may involve moving into management or senior leadership roles within the marketing department
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving user engagement and retention for a large-scale health platform.
📝 Sample Projects
- Developing and executing a multi-channel lifecycle campaign to improve user retention and reduce churn
- Collaborating with the data science team to create and test predictive models for user engagement and retention
- Optimizing onsite personalization strategies to increase repeat sessions and known user engagement
- Expanding first-party data collection across onsite and lifecycle touch points to enhance user segmentation and targeting
ASSUMPTION: Sample projects for this role may involve data analysis, strategic planning, and cross-functional collaboration to drive user engagement and retention for a large-scale health platform.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the lifecycle marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Product and Data Science?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RVO Health support the professional development and growth of its employees?
- What are the most rewarding aspects of working on the lifecycle marketing team at RVO Health?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, collaborations, and growth opportunities, as well as the company's culture and support for employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with CRM tools, data analysis, and campaign optimization
- Prepare for behavioral interview questions that assess your problem-solving skills and strategic thinking
- Research RVO Health and the role to show your enthusiasm and understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
