📌 Core Information
🔹 Job Title: Senior Associate, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid social media campaigns for clients
- Executing campaigns across major platforms
- Collaborating with cross-functional teams
- Providing tactical details and strategic input for paid social media recommendations
- Monitoring campaign performance and recommending optimizations
ASSUMPTION: This role requires a strong understanding of paid social media platforms and a proactive approach to campaign management.
📋 Key Responsibilities
✅ Develops, manages, and optimizes comprehensive paid social campaigns for the brand(s) you work on
✅ Executes paid social media campaigns across all major platforms, trafficking campaigns within platform, monitoring creative requests and spec details, adhering to timelines and following general paid social best practices
✅ Partners with a cross-functional team to execute large-scale paid social programs and social extensions
✅ Provides tactical details and strategic input to develop paid social media recommendations
✅ Monitors campaign performance to achieve goal KPIs and budget parameter, recommending optimizations based on observed data and trends
✅ Collaborates to compile and share campaign performance reports, providing insightful observations, and recommend tests internally and with clients
✅ Presents recommendations and reports results with junior and mid-tier clients
✅ Stay up to date with partner offerings, platform enhancements and industry updates, making applicable recommendations for clients
✅ Attend internal and external trainings and complete required social platform certifications as needed
✅ Budget and Financial duties include oversight of routine budget pacing including more complex data fees and overseer billing administration
ASSUMPTION: This role requires strong analytical skills and attention to detail for effective campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 1+ year of experience in paid social media management
Required Skills:
- Proficient in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Thorough knowledge of Meta (Facebook and Instagram) and one other platform (X [formerly Twitter], Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
- Strong organizational skills and ability to multitask in a fast-paced environment
- Ability to prepare presentations and share with internal stakeholders
Preferred Skills:
- Interest and passion for social media and advertising
ASSUMPTION: Candidates with experience in additional social media platforms and a proven track record in campaign management will be highly valued.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1957 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, and Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands from various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands offers a comprehensive range of advertising services, allowing for diverse career opportunities within the company.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Manager, Paid Social
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential advancement to Manager, Paid Social or similar roles
- Broad exposure to various aspects of advertising and marketing
- Opportunities to work with high-profile clients and brands
ASSUMPTION: This role offers strong potential for career growth and development within the advertising industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100 W 33rd St, New York, NY 10001, US
Geographic Context:
- New York, NY is a major global hub for advertising and marketing
- Offers a vibrant and dynamic work environment with numerous networking opportunities
- Accessible via public transportation and major highways
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The office location and work schedule provide a convenient and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Platform knowledge and campaign management skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Adaptability and multitasking capabilities
Application Tips:
- Highlight relevant experience and achievements in paid social media management
- Demonstrate a strong understanding of the platforms and their capabilities
- Showcase your ability to analyze data and make data-driven decisions
- Prepare examples of successful campaigns you've managed and the strategies behind them
ATS Keywords: Paid Social, Campaign Management, Social Media Advertising, Platform Knowledge, Data Analysis, Client Interaction, Team Collaboration
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required skills and experiences for this role.
🛠️ Tools & Technologies
- Meta Business Manager
- Hootsuite
- Sprout Social
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is essential for effective campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity & Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and updates in paid social media platforms?
- Can you provide an example of a successful paid social media campaign you've managed, and what strategies did you employ?
- How do you prioritize and manage multiple campaigns simultaneously?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style for successful integration into the team.
⚠️ Potential Challenges
- Managing tight deadlines and multiple campaigns simultaneously
- Keeping up with frequent platform updates and changes in algorithms
- Dealing with budget constraints and optimizing campaigns within given parameters
- Working in a fast-paced and dynamic environment
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a demanding work environment.
📈 Similar Roles Comparison
- Similar roles include Social Media Specialist, Paid Social Media Manager, and Digital Marketing Specialist
- These roles may have different responsibilities and required skills, but they share a common focus on paid social media advertising
- Career paths may vary, but there is potential for growth and advancement within the advertising industry
ASSUMPTION: Applicants should research similar roles to better understand the industry and identify potential career paths.
📝 Sample Projects
- Developing and executing a social media advertising campaign for a new product launch
- Optimizing an existing campaign to improve its ROI and reach
- Creating and managing a social media advertising budget for a client
ASSUMPTION: These projects provide a snapshot of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the paid social media team currently?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of paid social media campaigns?
- What opportunities are there for collaboration with other departments or teams?
ASSUMPTION: Asking these questions demonstrates a proactive approach and a genuine interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your interest in the position and the company
- Prepare examples of successful paid social media campaigns you've managed
- Follow up with the hiring manager one week after your interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
