Senior Associate, Paid Social

📌 Core Information

🔹 Job Title: Senior Associate, Paid Social

🔹 Company: GroupM

🔹 Location: New York, New York, United States

🔹 Job Type: Full-time, Hybrid (4 days in office)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Continuing down the specialist career track in paid social with close mentorship
• Increased responsibility and accountability for Paid Social campaign execution
• Exposure to account growth opportunities through client-facing missions
• Collaborating with cross-functional teams to develop and maintain social content calendars
• Staying current with the latest updates regarding tools, techniques, and methods related to social media

ASSUMPTION: This role is ideal for an early-career professional looking to gain experience and grow within the paid social advertising field. It offers a blend of hands-on campaign work and strategic thinking.

📋 Key Responsibilities

✅ Assist social strategy development work by compiling client research, competitive data, and social platform information.

✅ Support and improve paid media tactical planning and buying across all platforms (Facebook, Instagram, Twitter, Pinterest, TikTok).

✅ Set up media trackers, build media authorizations and insertion orders, steward the billing process, and actualize dollars on an ongoing basis.

✅ Assist the team in identifying optimization opportunities and making media recommendations.

✅ Support community managers to develop and maintain social content calendars for various platforms.

✅ Stay current with the latest updates regarding tools, techniques, and methods related to social media.

ASSUMPTION: This role requires a strong understanding of paid social advertising platforms and a willingness to learn and adapt to new tools and techniques as they emerge.

🎯 Required Qualifications

Education: Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

Experience: 1+ year of practical experience running paid social campaigns.

Required Skills:

• Excellent verbal and written skills
• Uncommon organizational skills, multi-tasking capabilities, and attention to detail
• Eager to learn, adaptable, and have a strong interest in the advertising/media industry
• Prior experience using Excel for data management and/or budgeting is a plus

Preferred Skills:

• Fluency in additional languages
• Experience with social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: While not explicitly stated, having some experience with social media management tools and additional language skills could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $100,000 per year (Based on experience level and industry standards for the role)

Benefits:

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Paid Time Off
• Partner Discounts
• Mental Health Awareness Days

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (4 days in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 10,001+ employees (Global, with a large presence in New York)

Founded: 1924 (as part of WPP, GroupM was established in 2003)

Company Description:

• GroupM is WPP’s media investment group and the world’s leading media investment company
• Responsible for more than $60 billion in annual media investment
• Offers a unique combination of global scale, expertise, and innovation to generate sustained value for clients

Company Specialties:

• Media investment and strategy
• Cross-channel performance
• Data and analytics
• Entertainment and investment solutions

Company Website: www.groupm.com

ASSUMPTION: GroupM is a large, global company with a strong presence in the advertising and marketing industry. This role offers opportunities for growth and exposure to a wide range of clients and projects.

📊 Role Analysis

Career Level: Early-career professional (0-2 years of experience)

Reporting Structure: This role reports to the Paid Social Manager or similar supervisor within the agency

Work Arrangement: Hybrid (4 days in office, with flexible hours)

Growth Opportunities:

• Continuous learning and development opportunities within the paid social field
• Exposure to client-facing missions and account growth opportunities
• Potential career progression to Paid Social Manager or similar roles

ASSUMPTION: This role offers a strong foundation for a career in paid social advertising, with opportunities for growth and development within the field.

🌍 Location & Work Environment

Office Type: GroupM’s New York office is a collaborative, modern workspace designed to foster creativity and connection

Office Location(s): 1290 Avenue of the Americas, New York, NY 10104

Geographic Context:

• New York City offers a vibrant, multicultural environment with numerous opportunities for personal and professional growth
• The office is located in Midtown Manhattan, with easy access to public transportation and various amenities
• New York is a major hub for the advertising and marketing industry, offering numerous networking opportunities and industry events

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (4 days in office)

ASSUMPTION: The New York office provides a dynamic and engaging work environment, with easy access to resources and networking opportunities within the industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Paid Social Manager or similar supervisor
• Final interview with the agency’s HR team

Key Assessment Areas:

• Understanding of paid social advertising platforms and tools
• Ability to analyze data and make strategic recommendations
• Strong communication and presentation skills
• Cultural fit and alignment with GroupM’s values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your understanding of paid social advertising and the role’s responsibilities
• Showcase your ability to work collaboratively and adapt to new tools and techniques
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Paid Social, Social Media, Campaign Management, Data Analysis, Media Planning, Media Buying, Client-facing, Account Growth, Optimization Opportunities, Content Calendar, Community Management

ASSUMPTION: GroupM uses an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords from the job description can help your application pass through the initial screening process.

🛠️ Tools & Technologies

• Social media advertising platforms (Facebook, Instagram, Twitter, Pinterest, TikTok)
• Social media management tools (Hootsuite, Sprout Social)
• Data analysis and visualization tools (Excel, Google Analytics)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but GroupM may provide training and support for new hires to get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Continuous Learning
• Creativity
• Integrity
• Results-Driven

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on continuous learning and development
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you eager to learn and adapt to new tools and techniques?
• Do you have strong communication and presentation skills?
• Are you results-driven and data-informed in your decision-making?

ASSUMPTION: GroupM values a results-driven, collaborative, and continuous learning culture. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Adapting to new tools and technologies as they emerge
• Balancing client-facing responsibilities with internal team collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow within the role.

📈 Similar Roles Comparison

• Compared to other Paid Social Associate roles, this position offers increased responsibility and accountability for campaign execution
• GroupM’s global presence and large client base provide exposure to diverse projects and industries
• This role offers a clear career path to Paid Social Manager or similar roles within the agency

ASSUMPTION: This role offers unique opportunities for growth and development within the paid social advertising field, with a clear career path and exposure to diverse projects and clients.

📝 Sample Projects

• Developing and executing a paid social campaign for a major retail client to drive online sales
• Analyzing campaign performance data to identify optimization opportunities and make strategic recommendations
• Collaborating with the creative team to develop engaging social content for a B2B client’s LinkedIn page

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from campaign execution and data analysis to creative collaboration and content development.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does this role fit into the overall agency structure, and what opportunities are there for growth and development?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GroupM support the professional development and growth of its employees?
• What is the team culture like, and how do team members support each other in their roles?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in and understanding of the role, while also providing valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching GroupM, the role, and the industry, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.