Z

Senior Associate, Paid Social

Zocdoc
Full-time
On-site
New York, United States
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Associate, Paid Social

πŸ”Ή Company: Zocdoc

πŸ”Ή Location: New York, NY, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 office days per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-17

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth in patient reach and bookings on Meta platforms
  • Identifying opportunities and optimizing campaigns across paid social channels
  • Collaborating cross-functionally with Digital Marketing, Analytics, and Product teams
  • Managing daily optimizations and weekly creative insights

ASSUMPTION: This role requires a strategic and data-driven mindset, with a focus on continuous improvement and optimization.

πŸ“‹ Key Responsibilities

βœ… Oversee the day-to-day performance of Meta campaigns

βœ… Develop and implement new campaigns and testing strategies to scale the account

βœ… Manage daily optimizations to ensure channel goals and budget are met

βœ… Manage weekly creative insights and recommendations in partnership with creative agencies and the Brand team

βœ… Support the Marketing Manager in developing and implementing Paid Social strategies

βœ… Work cross-functionally to improve CVR across high- and mid-funnel channels

βœ… Assist with channel-level reporting and analysis

βœ… Track KPIs, distill insights from campaign data, and provide regular performance updates

βœ… Enhance data capabilities, improve reporting, and identify areas of opportunity

βœ… Communicate channel results and priorities across the organization

βœ… Develop working relationships with cross-functional partners

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in planning and executing paid social campaigns and investment

Required Skills:

  • Deep knowledge of paid social channels, technologies, best practices, and trends
  • Proven track record in directing, testing, and iterating on creative strategies
  • Analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
  • Comfortable working with Looker or other BI tools to analyze data and inform strategic decisions
  • Exceptional communication and interpersonal skills

Preferred Skills:

  • Experience with CRO and landing page testing

ASSUMPTION: Candidates with experience in the healthcare industry or healthcare marketing may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $98,000 - $147,000 USD per year (based on market data and company compensation practices)

Benefits:

  • Flexible, hybrid work environment at the Soho location
  • Unlimited vacation
  • 100% paid employee health benefit options (including medical, dental, and vision)
  • Commuter benefits
  • 401(k) with employer-funded match
  • Corporate wellness programs with Headspace and Peloton
  • Sabbatical leave (for employees with 5+ years of service)
  • Competitive paid parental leave and fertility/family planning reimbursement
  • Cell phone reimbursement
  • Catered lunch everyday along with beverages and snacks
  • Employee Resource Groups and ZocClubs to promote shared community and belonging
  • Great Place to Work Certified

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market data and company compensation practices. Actual compensation may vary based on factors such as the candidate's experience, qualifications, and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Zocdoc operates in the Internet Publishing industry, focusing on healthcare and technology.

Company Size: Zocdoc has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Zocdoc was founded in 2007, making it a well-established company in the healthcare technology sector.

Company Description:

  • Zocdoc is the leading healthcare marketplace that helps patients easily find and book the care they need.
  • The company aims to give power to the patient by providing a free service that connects patients with nearby, in-network providers, compares choices based on verified patient reviews, and allows for instant bookings of in-person or video visits.
  • Zocdoc's mission is to make healthcare work for patients by improving the customer experience and driving quality up and prices down.

Company Specialties:

  • Healthcare
  • Patients
  • Doctors
  • Public health
  • Appointments
  • Technology
  • Health
  • Health tech
  • Telehealth
  • And app

Company Website: http://www.zocdoc.com

ASSUMPTION: Zocdoc's focus on improving the patient experience and driving quality in healthcare makes it an attractive employer for candidates passionate about making a difference in the healthcare industry.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3+ years of experience in paid social campaigns and investment.

Reporting Structure: The Senior Associate, Paid Social, will report directly to the Marketing Manager.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days per week and remotely for the remaining two days.

Growth Opportunities:

  • As Zocdoc continues to grow, there may be opportunities for the Senior Associate, Paid Social, to take on more responsibilities or move into a management role.
  • The company offers a sabbatical leave program for employees with 5+ years of service, providing an opportunity for professional development and growth.

ASSUMPTION: Zocdoc's focus on growth and employee development presents opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Zocdoc's office is located in the Soho neighborhood of New York City, providing a vibrant and dynamic work environment.

Office Location(s): 568 Broadway, 9th Floor, New York, NY 10012, US

Geographic Context:

  • New York City is a major hub for the healthcare and technology industries, providing ample opportunities for networking and professional growth.
  • The Soho neighborhood is known for its arts, culture, and dining scene, offering a lively and engaging work environment.
  • Zocdoc's office is conveniently located near public transportation, making it easily accessible for employees.

Work Schedule: Employees work a standard full-time work schedule, with the option to work remotely for two days per week.

ASSUMPTION: Zocdoc's hybrid work arrangement and convenient office location cater to employees seeking a flexible and accessible work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the Marketing Manager and potential team members
  • Final interview with the Director of Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Paid social campaign management and optimization skills
  • Data analysis and strategic thinking abilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with Zocdoc's core values

Application Tips:

  • Highlight relevant paid social campaign experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of Zocdoc's mission and how your skills align with the role's requirements.
  • Prepare examples of your paid social campaign strategies and results to discuss during the interview.
  • Research Zocdoc's company culture and be prepared to discuss how your values align with the company's core values.

ATS Keywords: Paid Social, Campaign Management, Optimization, Data Analysis, Strategic Thinking, Communication, Marketing, Zocdoc, Healthcare, Patient Reach, Bookings, Meta, Creative Insights

ASSUMPTION: Zocdoc's interview process focuses on assessing candidates' technical skills, strategic thinking, and cultural fit with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • Looker or other BI tools
  • Google Analytics
  • CRO tools (e.g., Optimizely, VWO)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Senior Associate, Paid Social, will be expected to have experience with and proficiency in using relevant paid social campaign management tools and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patients First: We put patients at the center of everything we do.
  • Together, Not Alone: We believe that collaboration and teamwork drive our success.
  • Better Every Day: We continuously seek to improve and innovate.
  • Data-Driven: We make decisions based on data and insights.
  • Own It: We take responsibility for our actions and results.

Work Style:

  • Zocdoc's work environment is fast-paced and dynamic, requiring employees to be adaptable and proactive.
  • The company values autonomy and expects employees to take initiative and ownership of their work.
  • Zocdoc fosters a collaborative and inclusive work culture, encouraging employees to work together to achieve common goals.

Self-Assessment Questions:

  • Do you have a deep-rooted desire to succeed and drive results in a paid social campaign management role?
  • Are you comfortable working autonomously and taking initiative in a fast-paced and dynamic work environment?
  • Do you thrive in a collaborative and inclusive work culture that values teamwork and shared success?

ASSUMPTION: Zocdoc's company culture emphasizes patient-centricity, collaboration, and continuous improvement, making it an attractive employer for candidates who share these values.

⚠️ Potential Challenges

  • The Senior Associate, Paid Social, may face challenges in managing multiple tasks and timelines effectively in a fast-paced work environment.
  • The role requires a strong understanding of paid social campaign management and optimization, which may present a learning curve for candidates new to the field.
  • Zocdoc's hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
  • The competitive nature of the healthcare industry may present challenges in driving patient reach and bookings on Meta platforms.

ASSUMPTION: Zocdoc's role as a leading healthcare marketplace presents unique challenges and opportunities for the Senior Associate, Paid Social, to drive growth and improve the patient experience.

πŸ“ˆ Similar Roles Comparison

  • Unlike other paid social campaign management roles, the Senior Associate, Paid Social, is focused on driving patient reach and bookings in the healthcare industry.
  • Zocdoc's role requires a strong understanding of the healthcare industry and patient behavior, setting it apart from other paid social campaign management positions.
  • Career advancement opportunities in this role may differ from those in other paid social campaign management positions, as Zocdoc's focus on growth and employee development presents unique paths for career progression.

ASSUMPTION: Zocdoc's focus on the healthcare industry and patient-centric approach sets its paid social campaign management role apart from similar positions in other industries.

πŸ“ Sample Projects

  • Developing and implementing a new campaign strategy to drive patient bookings on Meta platforms during peak flu season
  • Optimizing landing pages and ad creatives to improve CVR across high- and mid-funnel channels
  • Analyzing campaign performance data to identify trends and opportunities for improvement

ASSUMPTION: Zocdoc's paid social campaign management role presents opportunities for candidates to work on impactful projects that drive patient reach and bookings in the healthcare industry.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities of the Senior Associate, Paid Social, and how they align with my skills and experience?
  • How does Zocdoc support the professional development and growth of its employees, particularly in the Marketing department?
  • Can you provide examples of how Zocdoc's company culture fosters collaboration and teamwork in the workplace?
  • How does Zocdoc measure the success of its paid social campaign management efforts, and how can I contribute to improving these metrics?
  • What are the most significant challenges facing the Senior Associate, Paid Social, in this role, and how can I best prepare to address them?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and allows you to better understand the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant paid social campaign management experience and skills
  • Write a cover letter that demonstrates your understanding of Zocdoc's mission and how your skills align with the role's requirements
  • Prepare examples of your paid social campaign strategies and results to discuss during the interview
  • Research Zocdoc's company culture and be prepared to discuss how your values align with the company's core values
  • Follow up with the Zocdoc HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.