Senior Associate, Performance Marketing

📌 Core Information

🔹 Job Title: Senior Associate, Performance Marketing

🔹 Company: Headout

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Spearheading digital advertising initiatives to drive customer acquisition
• Launching campaigns for fresh collections and exciting destinations
• Extracting valuable insights from performance metrics to optimize campaigns
• Refining processes and elevating standard operating procedures

ASSUMPTION: This role requires a high level of ownership and impact, with a focus on driving growth and profitability through effective performance marketing strategies.

📋 Key Responsibilities

✅ Manage Google Adwords campaigns with over 2 years of experience

✅ Execute campaigns with efficiency, error-free execution, and campaign hygiene management

✅ Identify gaps in campaigns and regularly review key metrics to communicate trends

✅ Maintain a sharp attention to detail and proficiency in data-rich spreadsheets

✅ Collaborate with cross-functional teams to launch new marketing campaigns and finetune existing ones

✅ Implement best practices to enhance marketing strategies and drive growth

ASSUMPTION: The role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance marketing, with a focus on Google Adwords

Required Skills:

• Proven expertise in managing Google Adwords campaigns
• Strong campaign management skills, with a focus on efficiency and error-free execution
• Analytical mindset, with the ability to identify gaps and trends in campaign performance
• Attention to detail and proficiency in data-rich spreadsheets
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with other marketing channels, such as social media advertising or SEO
• Familiarity with marketing analytics tools, such as Google Analytics
• Strong problem-solving skills and the ability to work independently

ASSUMPTION: Candidates with relevant experience in performance marketing and a strong analytical background are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for the role and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous vacation and sick leave policies
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet industry, with a focus on real-life experiences and travel.

Company Size: Headout is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Headout was founded in 2015 and has since grown to serve over 35 million guests from 196 countries across 81 destinations.

Company Description:

• Headout is home to the world’s best real-life experiences, from expert-led tours to incredible landmarks, activities, events, and everything in between.
• The company's mission is to inspire people to get up and close with the world we live in by building the most seamless and affordable booking platform.
• Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.

Company Specialties:

• Real-life experiences and travel
• Technology and internet
• Booking platform development

Company Website: https://www.headout.com

ASSUMPTION: Headout's focus on real-life experiences and travel provides unique opportunities for growth and innovation in the performance marketing space.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in performance marketing.

Reporting Structure: The Senior Associate, Performance Marketing will report directly to the Head of Marketing.

Work Arrangement: This is an on-site role, with the opportunity to work from the Headout office in Bengaluru, Karnataka, India.

Growth Opportunities:

• Potential to take on more responsibility and advance to a management role within the marketing team
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to work on high-impact projects that drive growth and profitability for the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the business.

🌍 Location & Work Environment

Office Type: Headout's office in Bengaluru is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 12th Main, 7th Phase, J.P. Nagar, Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India, providing ample opportunities for professional growth and development.
• The city is known for its vibrant culture, diverse cuisine, and numerous tourist attractions, offering a high quality of life for residents.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year, making it an ideal destination for those who enjoy a mild climate.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM IST, with the opportunity for flexible work arrangements.

ASSUMPTION: Working in Bengaluru offers a unique blend of professional opportunities, cultural experiences, and a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and assess skills and experience
• Case study or project presentation to demonstrate problem-solving and analytical skills
• Final interview with the Head of Marketing to discuss career growth and fit within the team

Key Assessment Areas:

• Campaign management and optimization skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Headout's values

Application Tips:

• Highlight relevant experience and achievements in performance marketing, with a focus on Google Adwords
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the specific requirements of the role
• Prepare a case study or project presentation that demonstrates your ability to analyze campaign performance and make data-driven decisions
• Research Headout's mission, values, and culture to ensure a strong fit and alignment with the company's goals

ATS Keywords: Google Adwords, campaign management, performance marketing, analytics, attention to detail, marketing optimization, cross-functional collaboration

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing both technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Adwords
• Google Analytics
• Microsoft Excel
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage campaigns, analyze performance, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Ownership: Headout values employees who take initiative and drive results
• Craft: The company prioritizes quality and attention to detail in all aspects of its work
• Impact: Headout seeks employees who are passionate about making a meaningful difference in the travel industry

Work Style:

• Collaborative: Headout encourages open communication and teamwork across departments
• Data-driven: The company makes decisions based on data and analytics to optimize performance
• Adaptable: Headout values employees who are flexible and able to pivot quickly in response to changing circumstances

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using analytics to inform decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Headout's culture values ownership, craft, and impact, and employees who are adaptable, data-driven, and collaborative are likely to succeed in this environment.

⚠️ Potential Challenges

• Managing a high volume of campaigns and ensuring optimal performance across multiple channels
• Keeping up with industry trends and best practices in performance marketing
• Balancing the need for data-driven decision-making with the need for quick execution and iteration
• Navigating a fast-paced, dynamic work environment with a high degree of autonomy and responsibility

ASSUMPTION: These challenges are inherent to the role and require a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a strong focus on performance marketing and campaign optimization
• Headout's unique business model and mission provide opportunities for growth and innovation in the performance marketing space
• This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the business

ASSUMPTION: This role is distinct from other marketing positions due to its focus on performance marketing and the unique opportunities provided by Headout's business model and mission.

📝 Sample Projects

• Developing and executing a comprehensive campaign strategy to launch a new destination on the Headout platform
• Analyzing campaign performance data to identify trends and optimize results across multiple channels
• Collaborating with cross-functional teams to create and implement a marketing plan for a high-profile event or experience

ASSUMPTION: These sample projects are representative of the types of initiatives that the Senior Associate, Performance Marketing may be involved in, and demonstrate the high-impact nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Headout?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Headout support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Headout foster a culture of collaboration and innovation within its marketing team?

ASSUMPTION: These questions are designed to provide insight into the role, the company, and the team, and to demonstrate the candidate's interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/headoutlinkedin/jobs/4565628006
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, with a focus on Google Adwords
• Prepare a case study or project presentation that demonstrates your ability to analyze campaign performance and make data-driven decisions
• Research Headout's mission, values, and culture to ensure a strong fit and alignment with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.