Key aspects of this role include:
- Spearheading digital advertising initiatives
- Launching campaigns for new collections and destinations
- Extracting valuable insights from performance metrics
- Analyzing shifts in campaign dynamics
- Refining processes and standard operating procedures
- Uncovering new market prospects and benchmarking against competitors
- Refining landing pages for optimal results
ASSUMPTION: This role is highly strategic and involves a significant level of autonomy and decision-making. It requires a strong understanding of digital marketing trends and a data-driven approach to campaign management.
π Key Responsibilities
β Spearhead digital advertising initiatives, including Google Adwords campaigns
β Launch and manage marketing campaigns for new collections and destinations
β Analyze campaign performance metrics, such as sales, revenue, conversions, CAC, and profitability
β Continuously refine processes and standard operating procedures
β Uncover new market prospects and benchmark against competitors
β Refine landing pages for optimal results
ASSUMPTION: This role requires a strong focus on data analysis and a keen eye for detail to identify trends and optimize campaigns.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: Proven experience (2+ years) in managing Google Adwords campaigns
- Required Skills:
- Proficient in Google Adwords and other digital advertising platforms
- Strong campaign management skills
- Excellent analytical skills and attention to detail
- Ability to identify trends and make data-driven decisions
- Strong communication and presentation skills
Preferred Skills:
- Experience with A/B testing and optimization tools
- Familiarity with SQL or other data query languages
- Knowledge of the travel industry
ASSUMPTION: While not explicitly stated, a strong understanding of the travel industry and its marketing trends would be beneficial for this role.
π° Compensation & Benefits
- Salary Range: INR 12-18 lakhs per annum (based on industry standards for mid-senior level marketing roles in Bengaluru)
- Benefits:
- Competitive health insurance and retirement plans
- Generous vacation and leave policies
- Opportunities for professional development and growth
- Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
π Applicant Insights
π Company Context
- Industry: Technology, Information, and Internet
- Company Size: 201-500 employees
- Founded: 2015
- Company Description: Headout is home to the worldβs best real-life experiences, with a mission to inspire people to get up and close with the world we live in. It has served over 35 million guests from 196 countries across 81 destinations and is available in 7 languages.
- Company Specialties: Real-life experiences, tours, activities, events, and booking platform
π Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the Head of Performance Marketing
- Work Arrangement: On-site, with flexible working hours and remote work options available
- Growth Opportunities: Opportunities for professional development and growth within the marketing team and the company
ASSUMPTION: This role offers significant growth potential, as Headout is a fast-growing company with a strong focus on expansion.
π Location & Work Environment
- Office Type: Headout's Bengaluru office is a modern, collaborative workspace with a vibrant and dynamic atmosphere
- Office Location: W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US
- Geographic Context: Bengaluru is a major tech hub and the capital of the Indian state of Karnataka. It is known for its pleasant climate, vibrant culture, and thriving startup ecosystem.
- Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: While the job listing does not specify, it is likely that this role requires some flexibility to work during peak hours to manage global campaigns.
πΌ Interview & Application Insights
- Typical Process: Online application β Phone/Video screen β Technical assessment β Final round interviews β Offer
- Key Assessment Areas: Digital marketing skills, analytical skills, problem-solving, and cultural fit
- Application Tips:
- Highlight relevant experience and achievements in digital marketing
- Showcase your understanding of the travel industry and its marketing trends
- Prepare examples of successful campaigns you've managed and the results you achieved
- Tailor your resume and cover letter to emphasize the skills and experience required for this role
π οΈ Tools & Technologies
- Google Adwords
- Google Analytics
- Other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
π Cultural Fit Considerations
- Company Values: Ownership, craft, impact, and continuous learning
- Work Style: Collaborative, data-driven, and results-oriented
- Self-Assessment Questions:
- How do you embody Headout's values in your work?
- Can you provide an example of a time when you identified a trend or opportunity in a campaign and capitalized on it?
- How do you approach continuous learning and staying up-to-date with digital marketing trends?
β οΈ Potential Challenges
- Managing global campaigns across multiple time zones
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Balancing the need for data-driven decision-making with the need for quick execution
π Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Specialist role in a digital marketing agency or a large corporation
- However, this role offers the unique opportunity to work for a fast-growing startup in the travel industry and have a significant impact on the company's growth
π Sample Projects
- Managing a global campaign for a new destination launch
- Optimizing a high-performing campaign to improve its ROI
- Conducting an A/B test to improve the conversion rate of a landing page
β Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Headout support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/headoutlinkedin/jobs/4568676006)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful campaigns you've managed and the results you achieved
- Follow up with the recruiter after submitting your application to express your interest in the role
