Senior B2B-Performance Marketing Manager (m/w/d) (2)

📌 Core Information

🔹 Job Title: Senior B2B-Performance Marketing Manager (m/w/d) (2)

🔹 Company: Inno ONE GmbH

🔹 Location: Hamburg, Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing performance marketing strategies for B2B clients
• Focusing on LinkedIn advertising to increase visibility and reach
• Optimizing ad performance and reducing costs per lead
• Analyzing data and creating reports to drive decision-making
• Collaborating with the content team to create engaging content for clients

ASSUMPTION: This role requires a strong background in B2B performance marketing, with a focus on LinkedIn advertising. Candidates should have experience in data analysis and be comfortable working independently.

📋 Key Responsibilities

✅ Develop, implement, and monitor performance marketing strategies for B2B clients

✅ Create and manage targeted advertising campaigns on LinkedIn to increase visibility and reach

✅ Continuously optimize ad performance to improve conversion rates and reduce costs per lead

✅ Analyze data and create reports to track performance and derive actionable insights

✅ Collaborate with the content team to create relevant and engaging content for clients

✅ Maintain and optimize clients' LinkedIn profiles to ensure a strong online presence

✅ Work closely with clients to understand their needs and provide tailored marketing solutions

ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently. Candidates should be comfortable working with data and have a strong understanding of digital marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in B2B performance marketing, with a focus on LinkedIn advertising

Required Skills:

• Proven experience in B2B performance marketing, ideally on LinkedIn
• Deep understanding of digital marketing strategies and tactics
• Strong data analysis skills and ability to derive actionable insights
• Excellent communication and teamwork skills
• Strong initiative and ability to work independently
• Creative thinking and ability to develop innovative marketing approaches
• Proficiency in marketing tools and platforms (e.g., LinkedIn Ads Manager, Google Analytics)

Preferred Skills:

• Fluency in German
• Experience with ABM (Account-Based Marketing) strategies
• Knowledge of the SaaS or tech industry

ASSUMPTION: Candidates should have a strong background in B2B performance marketing and be comfortable working with data. Familiarity with the German market and language is a plus.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on experience and market standards for mid-senior level marketing roles in Germany)

Benefits:

• Workations and remote work options
• Continuous education and professional development opportunities
• Competitive compensation and additional benefits

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is based on market standards for mid-senior level marketing roles in Germany, with a focus on B2B performance marketing experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, focusing on B2B lead generation and demand generation

Company Size: Small (11-50 employees) - A smaller company size offers the opportunity for closer collaboration and faster decision-making

Founded: 2020 - Inno ONE GmbH is a relatively new company, offering opportunities for growth and development

Company Description:

• Specializes in supporting B2B companies, particularly in the SaaS and tech industries, to gain more customers and employees through LinkedIn advertising and ABM strategies
• Focuses on modern, digitalized marketing strategies to help clients become more modern and explore new digital paths
• Offers a flexible, trust-based work environment with remote work and workation options

Company Specialties:

• Lead generation and demand generation
• LinkedIn advertising and ABM strategies
• Digital marketing, including inbound and outbound marketing, and Google Ads

Company Website: inno-one.de

ASSUMPTION: Inno ONE GmbH is a specialized marketing agency focusing on B2B lead generation and demand generation. Their small size offers a collaborative work environment, and their focus on digital marketing strategies makes them an attractive option for candidates interested in modern marketing approaches.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers opportunities for career growth and development within the company

Reporting Structure: This role reports directly to the management team, with close collaboration with the content team and clients

Work Arrangement: Remote OK - This role offers the opportunity to work remotely, with flexible scheduling and workation options

Growth Opportunities:

• Expanding client portfolio and taking on more responsibilities
• Developing expertise in new marketing channels and strategies
• Potential career progression into management or leadership roles

ASSUMPTION: This role offers opportunities for career growth and development within the company. Candidates should be interested in expanding their skills and taking on new challenges.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in the office, allowing for greater flexibility

Office Location(s): Hamburg, Germany - The company is headquartered in Hamburg, but this role can be performed remotely

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong business environment
• The city is home to a growing number of tech and SaaS companies, providing ample opportunities for networking and collaboration
• Hamburg's central location in Europe makes it an attractive hub for international business

Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule, allowing candidates to balance their personal and professional lives

ASSUMPTION: This role offers a remote work environment, allowing candidates to work from anywhere with an internet connection. The company's headquarters in Hamburg provides access to a vibrant business ecosystem and cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening to discuss qualifications and fit
• In-depth interview with the management team to discuss the role and company culture
• Final interview with the CEO to discuss career growth and expectations

Key Assessment Areas:

• Marketing expertise and experience in B2B performance marketing
• Data analysis skills and ability to derive actionable insights
• Communication and teamwork skills
• Initiative and ability to work independently
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss specific examples of your experience with B2B performance marketing and data analysis
• Research the company and be ready to discuss how your skills and experience align with their mission and values
• Prepare questions to ask the interviewer about the role, company culture, and growth opportunities

ATS Keywords: B2B performance marketing, LinkedIn advertising, data analysis, digital marketing strategies, ABM, lead generation, demand generation, remote work, workations

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise and experience in B2B performance marketing. Candidates should be prepared to discuss their relevant experience and skills in detail.

🛠️ Tools & Technologies

• LinkedIn Ads Manager
• Google Analytics
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in marketing tools and platforms, with a focus on LinkedIn Ads Manager and Google Analytics. Familiarity with marketing automation platforms and project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Modern and innovative approach to marketing
• Collaboration and teamwork
• Flexibility and trust in employees
• Continuous learning and development

Work Style:

• Self-motivated and independent
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have experience in B2B performance marketing, with a focus on LinkedIn advertising?
• Are you comfortable working with data and deriving actionable insights?
• Do you thrive in a flexible, remote work environment?
• Are you interested in expanding your skills and taking on new challenges?

ASSUMPTION: Inno ONE GmbH values candidates who are self-motivated, data-driven, and collaborative. Candidates should be comfortable working remotely and be interested in continuous learning and development.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the latest trends and best practices in B2B performance marketing
• Balancing remote work and maintaining productivity
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role may present challenges in managing multiple client campaigns and keeping up with the latest trends in B2B performance marketing. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to balance remote work and productivity.

📈 Similar Roles Comparison

• This role focuses specifically on B2B performance marketing, with a focus on LinkedIn advertising, while similar roles may have a broader focus on digital marketing or specific industries
• Inno ONE GmbH is a smaller agency, offering a more collaborative and flexible work environment compared to larger agencies or in-house marketing teams
• This role offers opportunities for career growth and development within the company, with the potential to take on more responsibilities and expand into management or leadership roles

ASSUMPTION: This role is unique in its focus on B2B performance marketing and LinkedIn advertising. Candidates should consider the company size and work environment when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a LinkedIn advertising campaign to increase brand awareness for a SaaS company
• Analyzing data to optimize ad performance and reduce costs per lead for a tech company
• Collaborating with the content team to create engaging content for a B2B client's LinkedIn profile

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities this role may involve. Candidates should be prepared to discuss their relevant experience and skills in detail during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance and remote work?
• How does the company measure the success of its marketing campaigns?
• What are the opportunities for career growth and development within the company?

ASSUMPTION: These questions are designed to help candidates better understand the role, company culture, and growth opportunities. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected for the final interview, be prepared to discuss your career goals and expectations with the CEO

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.