Senior Brand Content Creator, Social

📌 Core Information

🔹 Job Title: Senior Brand Content Creator, Social

🔹 Company: CarMax

🔹 Location: Richmond, Virginia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing and producing high-quality content for social media platforms
• Driving creative vision and execution for both paid and organic channels
• Collaborating with cross-functional teams to align creative executions with strategic objectives
• Evolving CarMax's brand and ad performance through social content

ASSUMPTION: This role requires a strong blend of conceptual and hands-on content creation skills, with a focus on video, motion, and design. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Conceptualize, plan, and produce original high-quality content (video, motion, graphic, photo) for all social media platforms to support CarMax acquisition and brand channels.

✅ Proactively contribute ideas and integrate inspiration into original work that fits brand guidelines and platform needs.

✅ Recognize opportunities to evolve CarMax's brand and ad performance through social content and articulate rationale to peers, legal, strategy, and channel stakeholders to align on objectives and drive results.

✅ Cultivate strong, strategic relationships across teams.

✅ Think critically to balance creativity and execution, making informed decisions independently while managing tight timelines and navigating ambiguity.

✅ Lead multiple projects independently, effectively managing timelines, deliverables, and team expectations with minimal oversight.

✅ Critically evaluate high-level strategic decisions to suggest improvements or enhance the creative direction.

✅ Proactively embrace change, adjusting quickly to evolving requirements and managing transitions with minimal disruption.

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively collaborate with cross-functional teams and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Advertising, or a related field, or equivalent professional experience in content creation and art direction.

Experience: 3+ years of experience in art direction, with hands-on expertise in producing both video and static content tailored to the needs of social and programmatic platforms, including TikTok, Instagram, Facebook, and YouTube.

Required Skills:

• Advanced proficiency in creative tools (Adobe Photoshop, Illustrator, Premiere Pro and After Effects)
• Exceptional verbal and written communication skills
• Keen attention to detail and a passion for delivering high-quality, customer-centric work
• Ability to work in a fast-paced environment, managing multiple projects and deadlines simultaneously

Preferred Skills:

• Experience with AI/brand best practices
• Familiarity with tech restrictions and opportunities for social content

ASSUMPTION: Candidates with a strong portfolio showcasing social-first video production, motion design, and static content creation, alongside a proven track record in native and brand storytelling and providing creative leadership across diverse projects, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for mid-level marketing and creative roles in the Richmond, VA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on car purchases

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility based on project needs

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the Richmond, VA area. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CarMax is a leading retailer of used vehicles in the United States, operating over 200 locations across 36 states. The company specializes in buying and selling used cars, offering a wide selection of makes and models at competitive prices.

Company Size: CarMax has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CarMax was founded in 1993 and has since grown to become one of the largest used car retailers in the United States.

Company Description:

• CarMax offers a no-haggle, no-hassle car-buying experience, with a focus on customer satisfaction and transparency
• The company provides a wide range of services, including vehicle financing, extended warranties, and vehicle maintenance
• CarMax is committed to sustainability, aiming to reduce its environmental impact through various initiatives

Company Specialties:

• Used car sales and retail
• Vehicle financing and insurance
• Vehicle maintenance and repair

Company Website: https://www.carmax.com/

ASSUMPTION: CarMax's focus on customer satisfaction and transparency extends to its employment practices, with a strong emphasis on providing a positive work environment for its employees.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and advancement within the marketing and creative departments at CarMax.

Reporting Structure: The Senior Brand Content Creator, Social will report to the Associate Creative Director on the Social team and collaborate closely with cross-functional teams, including brand and acquisition teams.

Work Arrangement: This role is on-site, with the primary work location being the Midtown Office in Richmond, Virginia. Some flexibility may be available for remote work, depending on project needs and team preferences.

Growth Opportunities:

• Advancement to a leadership or management role within the marketing and creative departments
• Expansion of responsibilities to include additional channels or platforms
• Opportunities to work on high-visibility projects and campaigns

ASSUMPTION: CarMax's mid-sized company structure provides ample opportunities for growth and advancement, with a focus on internal promotions and career development.

🌍 Location & Work Environment

Office Type: The primary work location for this role is the Midtown Office in Richmond, Virginia, which offers a modern and collaborative work environment.

Office Location(s): 2220 W. Broad Street, Richmond, Virginia, 23220

Geographic Context:

• Richmond, Virginia is the capital of the state and offers a vibrant cultural scene, with a variety of museums, theaters, and music venues
• The city is home to a diverse range of neighborhoods, offering a mix of urban and suburban living options
• Richmond has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility based on project needs

ASSUMPTION: The Midtown Office in Richmond, Virginia, provides a modern and collaborative work environment, with easy access to nearby amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Portfolio review and creative challenge to evaluate design and content creation skills
• In-person or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and company culture
• Final interview with senior leadership to assess fit for the role and the organization

Key Assessment Areas:

• Portfolio and creative skills
• Communication and presentation skills
• Cultural fit and alignment with CarMax's values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on social-first video production, motion design, and static content creation
• Research CarMax's brand and values to demonstrate your understanding of the company and its mission

ATS Keywords: Video Production, Motion Design, Graphic Design, Social Media, Content Creation, Art Direction, Brand Storytelling, Creative Leadership, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Communication Skills, Attention to Detail, Project Management, Fast-Paced Environment

ASSUMPTION: CarMax's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values, with a focus on creativity, collaboration, and communication.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Social media platforms (TikTok, Instagram, Facebook, YouTube)
• Project management tools (Asana, Trello, Jira)
• Design and prototyping tools (Sketch, Figma, InVision)

ASSUMPTION: CarMax provides access to industry-standard tools and technologies to support the creative and project management needs of its employees.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Teamwork
• Continuous improvement
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on delivering high-quality work
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you embody CarMax's values in your daily work?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
• How do you approach balancing creativity and execution in your work, particularly when faced with tight deadlines or ambiguous requirements?

ASSUMPTION: CarMax's company culture emphasizes integrity, customer focus, teamwork, and continuous improvement, with a strong commitment to providing a positive work environment for its employees.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a fast-paced environment
• Navigating ambiguity and evolving requirements
• Balancing creativity and execution while maintaining brand consistency and quality standards
• Adapting to changes in the social media landscape and platform algorithms

ASSUMPTION: The Senior Brand Content Creator, Social role presents unique challenges, including managing multiple projects and deadlines, navigating ambiguity, and balancing creativity and execution in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing and creative roles, this position focuses specifically on social media content creation and art direction for both paid and organic channels
• CarMax's mid-sized company structure offers opportunities for growth and advancement, with a focus on internal promotions and career development
• This role requires a strong blend of conceptual and hands-on content creation skills, with a focus on video, motion, and design

ASSUMPTION: The Senior Brand Content Creator, Social role is unique in its focus on social media content creation and art direction, with opportunities for growth and advancement within CarMax's mid-sized company structure.

📝 Sample Projects

• Developing a social media campaign to launch a new car model, including video and static content for TikTok, Instagram, Facebook, and YouTube
• Creating a series of short, engaging videos to showcase CarMax's no-haggle, no-hassle car-buying experience
• Designing a set of brand guidelines for social media content, including color schemes, typography, and imagery standards

ASSUMPTION: The Senior Brand Content Creator, Social role involves a wide range of projects, from social media campaigns and video production to brand guidelines and design standards.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Social team?
• How does CarMax support the professional development and growth of its marketing and creative employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does CarMax measure the success of its social media content and campaigns?
• What opportunities exist for collaboration and cross-pollination between the Social team and other departments within CarMax?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding CarMax's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on social-first video production, motion design, and static content creation
• Research CarMax's brand and values to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.