📌 Core Information
🔹 Job Title: Senior Brand Copywriter
🔹 Company: SurveyMonkey
🔹 Location: Portland, OR/US - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging brand content across various channels
- Collaborating with cross-functional teams to develop campaigns and product launches
- Ensuring brand voice consistency while driving strategic messaging
- Managing multiple projects and tight timelines with exceptional attention to detail
ASSUMPTION: This role requires a creative and organized individual with a strong understanding of branding and digital marketing.
📋 Key Responsibilities
✅ Collaborate with Brand Creative and marketing teams to create dynamic content for campaigns, product launches, and web experiences.
✅ Work with leadership to develop brand campaigns across various platforms, including web, video, email, social media, and events.
✅ Ensure all copy aligns with brand voice and guidelines while contributing to their evolution.
✅ Partner with Web and Product Design to enhance user experiences with thoughtful micro-copy and user interactions.
✅ Lead projects from concept to launch, maintaining ownership and quality across all stages.
✅ Transform strategic marketing messages into compelling ad copy and provide constructive feedback on other teams’ work.
ASSUMPTION: This role involves a mix of creative and project management tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field.
Experience: 5+ years of experience in creative roles, including web, digital advertising, and brand campaigns.
Required Skills:
- Proven expertise in brand-driven storytelling and copywriting across various formats and channels
- Solid understanding of SEO, digital marketing trends, and best practices
- Excellent communication, collaboration, and presentation skills
- Familiarity with project management tools and workflows
Preferred Skills:
- Experience with brand style guides and tone of voice documents
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing brand-driven storytelling and relevant experience will be prioritized.
💰 Compensation & Benefits
Salary Range: $112,200 - $132,000 per year (based on market research and company size)
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- 401(k) retirement plan
- Flexible spending and health savings accounts
- Paid holidays and time off
- Employee assistance program
- Bonuses and commissions may also be offered
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, survey and form creation platforms)
Company Size: 1,001-5,000 employees (mid-sized company with a significant market presence)
Founded: 1999 (with over 20 years of experience in the industry)
Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users.
- They combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms.
- Their platform is trusted by millions, from startups to Fortune 500 companies, helping teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.
Company Specialties:
- Survey and form creation
- Market research and analytics
- Customer experience and employee engagement
- Payment and registration form solutions
Company Website: surveymonkey.com
ASSUMPTION: SurveyMonkey is a well-established company with a strong market presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Experienced (5-10 years of experience required)
Reporting Structure: This role reports directly to the Brand Creative Director and collaborates with various teams, including Paid Marketing, Product Marketing, and Demand Generation.
Work Arrangement: Remote (with a focus on US-based candidates)
Growth Opportunities:
- Potential advancement to a leadership role within the brand or creative teams
- Expansion of responsibilities to include mentoring junior team members or managing projects
- Opportunities to work on high-impact campaigns and initiatives
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and take on leadership positions.
🌍 Location & Work Environment
Office Type: Hybrid (with a focus on remote work)
Office Location(s): Portland, OR (with remote work options for US-based candidates)
Geographic Context:
- Portland, OR is a mid-sized city with a vibrant arts and culture scene, known for its outdoor recreation opportunities and progressive values.
- The cost of living in Portland is relatively high compared to other cities in the region, with median home prices around $500,000.
- The city experiences a mild, oceanic climate with cool, wet winters and warm, dry summers.
Work Schedule: Full-time (with flexible scheduling options)
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with opportunities to work from home or in the Portland office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Portfolio review and creative assessment
- Writing samples and copy tests
- Behavioral and situational interview questions
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio with a diverse range of brand-driven storytelling examples
- Prepare for creative and writing assessments during the interview process
- Research SurveyMonkey's brand voice and values to demonstrate cultural fit
ATS Keywords: Brand Copywriter, Senior Brand Copywriter, Brand Storytelling, Digital Marketing, SEO, Creative Writing, Project Management, Brand Voice, Tone of Voice, Campaign Development, Product Launch, Ad Copy
ASSUMPTION: The application process for this role is competitive, with a strong focus on creative and writing assessments.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, JIRA)
- Writing and design tools (e.g., Google Docs, Microsoft Word, Adobe Creative Suite)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We ask questions and seek answers
- Integrity: We act with honesty and fairness
- Collaboration: We work together to achieve more
- Inclusion: We respect and value diversity
- Customer Obsessed: We put customers first
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
- Customer-focused and empathetic
Self-Assessment Questions:
- How do your creative skills align with SurveyMonkey's brand voice and values?
- Can you thrive in a fast-paced, collaborative environment with tight deadlines?
- How do you approach feedback and revision, especially when working with multiple stakeholders?
ASSUMPTION: Candidates who demonstrate a strong understanding of SurveyMonkey's brand voice and values, as well as a collaborative and adaptable work style, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines can be stressful and demanding
- Working remotely may require strong self-motivation and time management skills
- Collaborating with various teams and stakeholders can be complex and time-consuming
- The competitive nature of the job market may result in a lengthy application and interview process
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to time management.
📈 Similar Roles Comparison
- Compared to other brand copywriter roles, this position offers a higher salary range and more opportunities for growth and advancement
- SurveyMonkey's mid-sized company structure provides a more stable and established work environment compared to startups or smaller organizations
- This role focuses more on brand-driven storytelling and campaign development than other positions that may prioritize content creation or SEO optimization
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with a strong focus on brand-driven storytelling and campaign development.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice document for a new product launch
- Crafting engaging ad copy for a multi-channel marketing campaign, including web, social media, and email
- Creating compelling micro-copy and user interactions for a new web experience, in collaboration with design and product teams
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand voice and tone of voice for SurveyMonkey's various products and services?
- How does this role collaborate with other teams, such as Paid Marketing and Product Marketing?
- What are the most challenging aspects of working remotely for this role, and how does the team support work-life balance?
- How does SurveyMonkey approach diversity, equity, and inclusion in its brand and marketing efforts?
- What opportunities are there for professional growth and development within the brand or creative teams?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your brand-driven storytelling and creative writing samples
- Research SurveyMonkey's brand voice and values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
