Senior Brand Copywriter

📌 Core Information

🔹 Job Title: Senior Brand Copywriter

🔹 Company: Apna

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling brand content across various platforms
• Developing and maintaining apna's brand voice and tone
• Collaborating with cross-functional teams to create impactful campaigns
• Storytelling and messaging to drive user engagement and acquisition

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong language skills. The ideal candidate will have experience in brand copywriting and a passion for storytelling.

📋 Key Responsibilities

✅ Develop high-quality, engaging copy for brand campaigns, digital ads, social media, emails, and other marketing collateral

✅ Ensure consistency of apna's brand voice across all platforms

✅ Collaborate with marketing, creative, and product teams to conceptualize and execute creative campaigns

✅ Craft compelling stories around apna's products, services, and impact

✅ Stay up-to-date with industry trends and user insights to inform copy strategies

✅ Review and refine copy to ensure clarity, accuracy, and alignment with brand guidelines

ASSUMPTION: This role requires a strong portfolio demonstrating expertise in developing creative, high-impact content across various platforms and formats.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 4-6 years of experience in brand copywriting, preferably in fast-growth start-ups or agencies

Required Skills:

• Exceptional command of English and Hindi
• Proficiency in other regional languages is a plus
• Strong portfolio demonstrating creative, high-impact content
• Ability to understand business objectives and translate them into creative copy
• Excellent interpersonal skills and proven ability to work effectively with cross-functional teams

Preferred Skills:

• Experience with video scriptwriting
• Knowledge of SEO best practices
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with experience in digital marketing, social media, or content strategy may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (AI-estimated based on role, experience level, and location)

Benefits:

• Competitive salary and benefits
• Learning and development opportunities
• Chance to work at a fast-growing company with an ambitious vision
• Collaborative and creative environment

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Apna operates in the technology, information, and internet industry, focusing on early talent hiring and job marketplaces.

Company Size: Apna has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Apna was founded in 2019, making it a relatively young and dynamic company.

Company Description:

• Apna is India's largest early talent hiring platform, connecting over 6 crore job seekers and 7 lakh employers across 900+ cities pan India.
• The company specializes in enterprise hiring solutions for various sectors, including retail, BFSI, BPO, staffing, hospitality, healthcare, education, manufacturing, energy, and IT.
• Apna is trusted by leading enterprises and has partnerships with public and government organizations to provide better skilling and job opportunities.

Company Specialties:

• Recruitment
• Jobs
• Hiring
• HR
• Skilling
• Job marketplace
• Community
• Product

Company Website: Apna's Website

ASSUMPTION: Apna's focus on early talent hiring and job marketplaces makes it an exciting and innovative place to work, with ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: The Senior Brand Copywriter will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is on-site, with flexible working hours and a collaborative work environment.

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department
• Opportunities to work on high-impact campaigns and projects
• Learning and development opportunities to expand skills and knowledge

ASSUMPTION: Apna's fast-paced environment and focus on growth provide ample opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Apna's office is located in a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Hosur Road, Silicon Terraces, 30/1, Bengaluru, Karnataka 560095, IN

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (on-site and remote work)

ASSUMPTION: Apna's office environment is designed to foster collaboration, creativity, and productivity, with ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio review and writing test
• Final interview with the hiring manager or a panel

Key Assessment Areas:

• Creativity and storytelling skills
• Language proficiency and writing ability
• Understanding of apna's brand and values
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your best work, showcasing your creativity and versatility
• Prepare for the writing test by brushing up on your grammar, punctuation, and spelling
• Research apna's brand and values to demonstrate your understanding and alignment with the company

ATS Keywords: Brand copywriting, content creation, storytelling, editing, research, collaboration, creative strategy, digital marketing, social media, email marketing, B2C, B2B, brand voice, language mastery, user engagement, impactful messaging

ASSUMPTION: Apna's application process is designed to assess candidates' skills, creativity, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Docs, Sheets, Slides)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Apna uses a range of tools and technologies to streamline workflows, improve collaboration, and enhance productivity.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Growth mindset

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable
• Customer-focused and user-centric

Self-Assessment Questions:

• Do you have a strong portfolio demonstrating your creative, high-impact content?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a passion for storytelling and a strong command of English and Hindi?

ASSUMPTION: Apna values candidates who are creative, collaborative, and customer-focused, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Keeping up with the fast-paced, dynamic nature of the company
• Balancing multiple projects and deadlines
• Adapting to a diverse and ever-changing user base
• Maintaining a consistent brand voice across various platforms and formats

ASSUMPTION: Apna's fast-paced environment and diverse user base present unique challenges and opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on brand copywriting and storytelling
• Apna's focus on early talent hiring and job marketplaces sets it apart from other companies in the industry
• This role offers the opportunity to work on high-impact campaigns and projects with a significant impact on the company's growth and success

ASSUMPTION: Apna's unique focus on early talent hiring and job marketplaces makes this role distinct from similar positions in other companies.

📝 Sample Projects

• Developing a brand campaign to launch a new product or feature
• Crafting engaging content for apna's social media channels to drive user engagement and acquisition
• Writing compelling copy for email marketing campaigns to improve open rates and conversions

ASSUMPTION: Apna's diverse range of projects and campaigns offers candidates the opportunity to work on a wide variety of creative and impactful initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for apna?
• What are the most significant challenges facing the brand team currently, and how can this role address them?
• How does apna support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does apna foster a culture of innovation and creativity within the marketing department?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Apna's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best work, demonstrating your creativity and versatility
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.