🔹 Job Title: Senior Brand Design Manager
🔹 Company: Alpha Industries Inc.
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time
🔹 Category: Apparel & Fashion
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong balance of creative and strategic thinking, as well as excellent leadership skills to manage and mentor a team.
✅ Create high-impact brand visuals across key channels, including paid media, email, social, digital, retail, sales collateral, and packaging
✅ Develop brand identity elements and system guidelines, and execute designs that are elevated, on-brand, and aligned with campaign strategy and marketing briefs
✅ Design original apparel graphics, trims, and prints that reflect Alpha's heritage, seasonal narratives, and consumer mindset
✅ Lead concepting and design execution for seasonal marketing campaigns, lookbooks, catalogs, and brand moments, and serve as overall creative lead for photo shoots
✅ Translate product and marketing strategy into compelling creative that drives engagement and business results, and guide the look and feel of ecommerce UX projects
✅ Mentor, guide, and manage the Digital Brand Design team, and partner cross-functionally with Product, Marketing, and Sales to bring cohesive stories to life across product and content
ASSUMPTION: This role involves a mix of hands-on design work and high-level creative direction, requiring strong multitasking and prioritization skills.
Education: Bachelor's degree in graphic design, fashion design, merchandising, apparel production, or a related field
Experience: 5-7 years of hands-on graphic or art design experience, with 2+ years of management experience
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on brand management and creative direction, candidates with relevant industry experience and a strong portfolio showcasing their design skills will be most competitive.
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Brand Design Manager role in New York City)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Apparel & Fashion, with a focus on military-inspired outerwear and streetwear
Company Size: 51-200 employees, offering a casual, family-friendly work culture
Founded: 1959, with a rich history of supplying high-quality military outerwear and a strong brand presence in youth culture
Company Description:
Company Specialties:
Company Website: http://www.alphaindustries.com
ASSUMPTION: Alpha Industries is a well-established brand with a strong reputation in the apparel industry, offering applicants the opportunity to work on high-profile projects and collaborate with prominent brands and designers.
Career Level: Senior-level role, reporting directly to the Director of Marketing
Reporting Structure: This role is responsible for leading and managing the Digital Brand Design team, and collaborating cross-functionally with Product, Marketing, and Sales teams
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the brand's creative direction and strategy.
Office Type: Creative and collaborative office environment, with a mix of open-plan and private workspaces
Office Location(s): New York, NY (Sales and Marketing office)
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, with flexibility based on project needs and deadlines
ASSUMPTION: The New York office provides a dynamic and creative work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Design, Creative Direction, Marketing Communication, Apparel Graphics, Team Leadership, Adobe Creative Suite, Print Media, Online Media
ASSUMPTION: The interview process for this role is likely to be competitive and thorough, with a strong emphasis on assessing the candidate's design skills, strategic thinking, and cultural fit.
ASSUMPTION: Familiarity with industry-standard design tools and platforms is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Alpha Industries values candidates who are passionate about the brand's heritage and mission, and who can thrive in a creative and collaborative work environment.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, management, and creative skills.
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and how it translates to this unique role within the apparel industry.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them creatively and strategically.
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.