📌 Core Information
🔹 Job Title: Senior Brand Designer
🔹 Company: R/GA
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Hybrid (2 days in office)
🔹 Category: Design
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Designing brands and experiences that move culture and improve people’s lives
- Collaborating with cross-functional teams to create innovative, strategic, and systematic brand design
- Leading by example with brave, innovative work that sets the standard for design excellence
- Presenting work confidently to clients and responding to live feedback
ASSUMPTION: This role requires a strategic, innovative mindset with a strong focus on both visual and verbal design. The ideal candidate will be comfortable working in a hybrid environment and collaborating with diverse teams.
📋 Key Responsibilities
✅ Contribute to and support the creative director in the ideation, articulation, and execution of original strategic, conceptual, and systematic brand design
✅ Lead by example with brave, innovative work that sets the standard for design excellence, relentlessly developing and elevating the standard of craft across the team
✅ Collaborate with passion across disciplines including with experience designers, technologists, and strategists, inspiring exceptional work
✅ Execute design work to ensure final deliverables meet R/GA standards and client expectations
✅ Can build client presentations and present confidently, being able to give clients full confidence in our work and respectfully respond to live feedback
✅ Be an ambassador for R/GA and the design team, supporting internal initiatives and championing an inclusive and equitable environment
ASSUMPTION: This role requires a strong portfolio showcasing proven skills in conceptual, and systematic graphic design across a range of branding and digital design projects. The ideal candidate will be a strategic creative who loves to solve problems and understands and respects the rules of design while knowing how to bend and break them to create innovative solutions.
🎯 Required Qualifications
Education: Formal design qualification
Experience: 4+ years across brand design, art direction, and digital design
Required Skills:
- Impeccable craft with an eye for detail
- Enjoys mentoring team members, constantly raising the creative bar
- Is a fresh thinker who embraces challenges and new methods of thinking
- Is self-motivated with a positive attitude and strong communications skills
- Ability to work autonomously and collaboratively within a multidisciplinary team
- Comfortable with ambiguity, always proactively looking to solve the design challenge at hand
Preferred Skills:
- Proficiency in Figma and the Adobe creative suite
- Experience working with design systems and component libraries
- Experience experimenting with generative AI
- Experience with motion or basic prototyping is a bonus
ASSUMPTION: Proficiency in design tools and a strategic mindset are essential for this role. The ideal candidate will have a strong portfolio showcasing their skills in branding and digital design.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior brand designer in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Flexible hours allowing you to design a workday that fits your lifestyle
- Wellbeing and learning resources and budget to support your health and wellness
- Supportive culture – collaborative, inclusive, and people-first
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days in the office)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1977 (as a division of TBWA, became independent in 2001)
Company Description:
- R/GA is an independent creative innovation company for the intelligence age
- Harnesses design and technology to create more valuable experiences for people and brands
- Leads by six core values: kind humans, outsiders, better together, changemakers, radical optimists, and always learning
Company Specialties:
- Digital
- Advertising
- Technology
- Marketing
- Consulting
- Branding
- Design
Company Website: https://www.rga.com
ASSUMPTION: R/GA is a well-established company with a strong reputation in the advertising and design industries. The company's values and specialties provide insight into its culture and the types of projects it works on.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Creative Director
Work Arrangement: Hybrid (2 days in office)
Growth Opportunities:
- Potential to mentor junior designers and contribute to the team's growth and development
- Opportunities to work on diverse projects across various industries and brands
- Possibility to take on leadership roles within the design team or across the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Creative studio in Surry Hills, Sydney
Office Location(s): Level 10, 9 Castlereagh Street, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales
- The Surry Hills neighborhood is known for its vibrant arts scene, cafes, and restaurants
- R/GA's office is located in the central business district, offering easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days in the office)
ASSUMPTION: The office location and work arrangement provide a balance between collaboration and flexibility, allowing employees to enjoy the benefits of both an in-person work environment and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Portfolio presentation and creative challenge with the design team
- Final interview with the Creative Director
Key Assessment Areas:
- Portfolio content and presentation
- Cultural fit and alignment with R/GA's values
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight your brand design and digital design experience
- Prepare a strong portfolio showcasing your conceptual, strategic, and systematic graphic design skills
- Research R/GA's values and be ready to discuss how your work aligns with them
- Practice presenting your work and be prepared to explain your design process and decisions
ATS Keywords: Brand design, art direction, digital design, graphic design, problem-solving, mentoring, collaboration, Figma, Adobe Creative Suite, design systems, generative AI, motion design, prototyping
ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and strategic thinking. Applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- Design systems and component libraries
- Generative AI tools
- Motion design and prototyping tools
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for creating and presenting design work.
👔 Cultural Fit Considerations
Company Values:
- Kind humans
- Outsiders
- Better together
- Changemakers
- Radical optimists
- Always learning
Work Style:
- Collaborative and inclusive
- Focused on innovation and problem-solving
- Supportive of work-life balance and employee growth
Self-Assessment Questions:
- Do you align with R/GA's values, particularly 'kind humans' and 'better together'?
- Are you comfortable working in a hybrid environment and collaborating with diverse teams?
- Do you embrace challenges and new methods of thinking, and are you open to learning and growing in your role?
ASSUMPTION: R/GA's values and work style provide insight into the company's culture and the type of candidate who would thrive in this environment. Applicants should assess their alignment with these values and work style factors before applying.
⚠️ Potential Challenges
- Managing client feedback and expectations
- Balancing multiple projects and deadlines
- Working in a hybrid environment and collaborating with remote team members
- Keeping up with industry trends and new design tools and technologies
ASSUMPTION: These challenges are common in brand design roles and can be mitigated with strong communication, project management, and time management skills.
📈 Similar Roles Comparison
- Compared to other senior brand designer roles, this position may offer more opportunities for collaboration and mentorship within a larger, more established company
- R/GA's focus on innovation and problem-solving sets it apart from other advertising and design agencies
- Career progression may be more competitive within a larger company, but there may also be more opportunities for growth and development
ASSUMPTION: This role offers a unique blend of collaboration, innovation, and growth opportunities within a well-established company in the advertising and design industries.
📝 Sample Projects
- Rebranding a global tech company to reflect its evolution in the market
- Designing a comprehensive brand system for a new product launch, including logo, color palette, typography, and visual language
- Creating a design language and style guide for a digital product, ensuring consistency across platforms and user touchpoints
ASSUMPTION: These sample projects illustrate the range of work a senior brand designer at R/GA might be expected to handle, from rebranding and visual identity projects to digital product design and design system creation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the design department?
- How does R/GA support the growth and development of its employees?
- What are the most challenging and rewarding aspects of working on brand design projects at R/GA?
- How does R/GA approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most important qualities and skills for success in this role, according to the team?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your brand design and digital design experience
- Prepare a strong portfolio showcasing your conceptual, strategic, and systematic graphic design skills
- Research R/GA's values and be ready to discuss how your work aligns with them
- Practice presenting your work and be prepared to explain your design process and decisions
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
