📌 Core Information
🔹 Job Title: Senior Brand Events & Sponsorships Manager
🔹 Company: Intercom
🔹 Location: San Francisco, California
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading Intercom’s brand sponsorships and event activations across North America
- Driving strategy and execution of tier 1 events to elevate product story and market presence
- Delivering world-class creative execution across every detail
- Bringing Fin to life through experiences that clearly communicate its technical depth, product maturity, and category leadership
- Collaborating cross-functionally with various teams to align on speakers, executive engagement, campaign tie-ins, and commercial goals
ASSUMPTION: This role requires a strong understanding of Intercom's products and brand, as well as the ability to work effectively with various teams and external partners.
📋 Key Responsibilities
✅ Own and lead Intercom’s full portfolio of brand sponsorships and event activations
✅ Drive the strategy and execution of tier 1 third-party events, including strategic sponsorships and product showcases that elevate our product story and market presence
✅ Deliver world-class creative execution across every detail, including activation design, attendee flow, AV, visuals, and on-site experience
✅ Bring Fin to life through experiences that clearly communicate its technical depth, product maturity, and category leadership
✅ Collaborate cross-functionally with Communications, Executive Assistants, Brand Marketing, R&D, and Field Marketing to align on speakers, executive engagement, campaign tie-ins, and commercial goals
✅ Lead agencies and vendors to deliver high-impact, on-brand experiences on time and on budget
✅ Define and track success using a mix of brand and business metrics
✅ Travel approximately 25 to 30 percent to oversee on-site execution and uphold a high standard of quality
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure, especially when traveling.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, event management, or related field (or equivalent experience)
Experience: 6+ years of experience leading end-to-end brand events and activations, ideally in a tech or B2B environment
Required Skills:
- Proven ability to produce visually refined, creatively ambitious, and strategically aligned brand experiences
- A strong sense of ownership, taking initiative, following through without needing direction, and holding oneself to a high standard
- Comfortable working in a fast-paced, high-ambiguity environment, bringing structure, making decisions quickly, and keeping things moving
- Hands-on creative production expertise, with sound judgment across design, product storytelling, and attendee experience
- Confidence working with technical and product teams, quickly understanding complex products and translating them into impactful experiences
- Clear, collaborative communicator who keeps stakeholders aligned and projects on track
- Effective at managing budgets, timelines, and external partners
- Deep respect for brand consistency and high-quality execution
Preferred Skills:
- Experience working with or marketing AI products
- Multilingual (Spanish, French, Portuguese)
- Proficiency in event software platforms (e.g. ticketing, streaming, engagement tools)
ASSUMPTION: While not explicitly stated, proficiency in project management tools and familiarity with the tech industry are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $147,000 - $170,000 USD per year (based on San Francisco Bay Area)
Benefits:
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
Working Hours: Full-time, with approximately 25-30% travel required
ASSUMPTION: The salary range provided is specific to the San Francisco Bay Area and may vary based on location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Service AI
Company Size: 501-1,000 employees
Founded: 2011
Company Description:
- Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.
- Founded in 2011, Intercom is trusted by nearly 30,000 global businesses.
- Intercom's AI agent, Fin, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better.
Company Specialties:
- Customer Relationship Management
- Customer Engagement
- Customer Communication
- Live Chat
- Customer Support
- Customer Feedback
- Marketing Automation
- Helpdesk
- Mobile
- Customer Service
- AI
- Chat Bots
- CX
- Customer Experience
- Shared Inbox
- Support Automation
Company Website: intercom.com
ASSUMPTION: Intercom is a well-established company with a strong focus on AI-driven customer service solutions.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Brand Marketing and works cross-functionally with various teams.
Work Arrangement: Hybrid, with approximately 25-30% travel required
Growth Opportunities:
- Potential to grow within the Marketing department or take on more responsibilities as the company expands.
- Opportunity to work on high-impact brand activations and sponsorships that can significantly influence Intercom's market presence.
- Chance to collaborate with various teams and gain a broader understanding of the company's operations.
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with approximately 25-30% travel required
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant job market and numerous networking opportunities.
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
- Intercom's offices are located in the South of Market (SoMa) neighborhood, which is known for its tech companies, restaurants, and nightlife.
Work Schedule: Full-time, with flexible hours and the ability to work remotely part-time
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the travel requirement ensures exposure to various events and locations.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Event management and production skills
- Brand strategy and creative execution
- Cross-functional collaboration and communication
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Intercom's values
Application Tips:
- Tailor your resume and cover letter to highlight your event management experience, brand strategy skills, and ability to work cross-functionally.
- Prepare examples of successful brand events you've managed and the impact they had on the company's brand or business.
- Research Intercom's brand and products to demonstrate your understanding of the company and its offerings.
ATS Keywords: Brand Events, Sponsorships, Event Management, Brand Strategy, Creative Execution, Cross-functional Collaboration, Technical Understanding, Communication Skills, Event Production, Strategic Planning, Ownership, Fast-paced Environment, Visual Design, Product Storytelling, Attendee Experience, Agency Management
ASSUMPTION: Intercom's hiring process is designed to assess both technical skills and cultural fit, with a focus on the candidate's ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Event software platforms (e.g. ticketing, streaming, engagement tools)
- Project management tools (e.g. Asana, Trello, Jira)
- Design tools (e.g. Adobe Creative Suite, Sketch, Figma)
- Communication and collaboration tools (e.g. Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing workflows.
👔 Cultural Fit Considerations
Company Values:
- Be kind and respectful
- Make a dent, not just a difference
- Be radically open
- Be resourceful and scrappy
- Be an owner
- Be honest and transparent
- Be a lifelong learner
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on delivering high-quality, impactful brand experiences
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a wide range of stakeholders, from technical teams to senior leadership?
- Do you have a strong sense of ownership and a commitment to delivering high-quality work?
ASSUMPTION: Intercom values candidates who are kind, respectful, and committed to making a dent in the customer service industry through innovative, impactful brand experiences.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, often with tight deadlines
- Working with external vendors and partners to ensure high-quality, on-brand experiences
- Balancing creative ambition with practical constraints, such as budget and timeline
- Adapting to changes in event plans or priorities, often with short notice
- Travel requirements, which may impact work-life balance
ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and a commitment to delivering high-quality work under pressure.
📈 Similar Roles Comparison
- This role is unique in its focus on brand events and sponsorships for an AI-driven customer service platform.
- Compared to traditional event management roles, this position requires a deeper understanding of technology and a stronger emphasis on creative execution.
- Career progression may involve moving into a more senior marketing role or taking on additional responsibilities within the events and sponsorships team.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of brand marketing, event management, and AI-driven customer service.
📝 Sample Projects
- Planning and executing a high-profile, tier 1 event to showcase Fin's capabilities and elevate Intercom's market presence
- Developing a strategic sponsorship package to align with Intercom's brand values and drive commercial impact
- Creating a visually striking, on-brand activation that highlights Fin's unique features and benefits
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Intercom approach brand consistency across various events and sponsorships?
- What are the most significant challenges facing the events and sponsorships team in the coming year, and how can this role help address them?
- How does Intercom measure the success of brand events and sponsorships, and how can this role contribute to improving those metrics?
- What opportunities are there for growth and development within the events and sponsorships team or the broader marketing organization?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the team's priorities, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Intercom's careers page
- Tailor your resume and cover letter to highlight your event management experience, brand strategy skills, and ability to work cross-functionally
- Prepare examples of successful brand events you've managed and the impact they had on the company's brand or business
- Research Intercom's brand and products to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
