📌 Core Information
🔹 Job Title: Senior Brand Executive - Ponds, Face Care
🔹 Company: Unilever
🔹 Location: Mumbai, India
🔹 Job Type: Full-Time
🔹 Category: Beauty & Wellbeing, Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving penetration-led growth for Pond’s Face Care portfolio
- Understanding consumer preferences across formats, regimes, and media consumption habits
- Executing monthly media plans across platforms and making key decisions for full-funnel activation
- Developing strategies for eCommerce demand generation and performance marketing
- Collaborating with accounts to drive growth on emerging formats and demand spaces in channels of the future
ASSUMPTION: This role requires a strong understanding of consumer behavior and digital media deployment. It is ideal for candidates with a background in marketing, consumer insights, or a related field.
📋 Key Responsibilities
✅ Develop a deep understanding of consumer preferences and translate insights into growth opportunities
✅ Plan and execute monthly media plans across platforms, making key decisions for full-funnel activation
✅ Own the performance marketing for this patch, including on-platform and off-platform media deployment
✅ Build plans with accounts to partner on and drive growth on emerging formats and demand spaces in the online space
✅ Collaborate with cross-functional teams to ensure alignment and successful execution of strategies
ASSUMPTION: This role requires a high level of autonomy and ownership, as well as strong collaboration skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, consumer insights, or a related field
Required Skills:
- Consumer-first thinking and intuition
- Digital media deployment and planning
- Performance marketing and eCommerce demand generation
- Collaboration and cross-functional teamwork
- Curiosity, grit, and ownership mindset
Preferred Skills:
- Experience with Pond’s or similar brands
- Fluency in multiple languages
ASSUMPTION: While a decent understanding of eCommerce would be helpful, it is not mandatory for this role.
💰 Compensation & Benefits
Salary Range: INR 12-15 lakhs per annum (AI estimated based on role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Mumbai area. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the consumer goods industry, with a focus on beauty and wellbeing, marketing, and other related fields.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers numerous opportunities for growth and development.
Founded: Unilever was founded in 1872 and has since grown into one of the world's most successful, purpose-led businesses.
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, among others.
- The company is committed to promoting innovation, big and small, to make its business win and grow, while also acting as a force for good in the world.
- Unilever offers a dynamic and inclusive work environment where individuals can bring their purpose to life through their work.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to innovation and sustainability also makes it an attractive place to work.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in marketing, consumer insights, or a related field.
Reporting Structure: The Senior Brand Executive will report directly to the Brand Manager for Pond’s Face Care.
Work Arrangement: This is an on-site position based in Mumbai, India.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the brand or the broader marketing organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant opportunities for growth and development, both within the brand and the broader marketing organization.
🌍 Location & Work Environment
Office Type: Unilever's Mumbai office is a modern and collaborative workspace designed to foster innovation and creativity.
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the largest city in the country by population.
- The city is a major commercial and entertainment hub, with a diverse and vibrant culture.
- Mumbai is well-connected by air, rail, and road, making it easily accessible from other parts of India and the world.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The work environment at Unilever's Mumbai office is dynamic and inclusive, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final round interview with the senior leadership team
Key Assessment Areas:
- Understanding of consumer behavior and market trends
- Digital media deployment and planning skills
- Collaboration and cross-functional teamwork
- Problem-solving and analytical skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of consumer behavior and digital media deployment in your application materials
- Showcase your curiosity, grit, and ownership mindset in your interview
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Consumer-first thinking, digital media deployment, performance marketing, eCommerce demand generation, collaboration, curiosity, grit, ownership mindset
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Consumer insights tools (e.g., Nielsen, Kantar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects you work on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Entrepreneurship
- Performance
- Trust
Work Style:
- Collaborative
- Innovative
- Dynamic
- Results-driven
- Customer-focused
Self-Assessment Questions:
- Do I have a strong understanding of consumer behavior and digital media deployment?
- Am I a collaborative team player who can work effectively with cross-functional teams?
- Do I have a curiosity, grit, and ownership mindset that will enable me to drive growth and succeed in this role?
ASSUMPTION: Unilever values diversity and inclusion, and candidates from all backgrounds are encouraged to apply. However, it is essential to align with the company's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in the market and consumer behavior
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to other brand executive positions within Unilever and the broader consumer goods industry
- However, this role focuses specifically on the Pond’s Face Care portfolio and requires a deep understanding of consumer preferences and digital media deployment
- Career progression in this role may involve taking on additional responsibilities or moving into a related role within the marketing organization
ASSUMPTION: This role offers a unique opportunity to drive growth for a high-profile brand within a large and successful multinational corporation.
📝 Sample Projects
- Developing a consumer segmentation study to inform media planning and activation strategies
- Executing a performance marketing campaign to drive eCommerce sales for a new product launch
- Collaborating with cross-functional teams to develop and execute a brand activation event
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities you may encounter in this role. The specific projects you work on may vary depending on the team and the brand you support.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing organization and the company's growth strategy?
- What are the most significant challenges facing the Pond’s Face Care business, and how can this role address them?
- How does Unilever support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does the company support work-life integration?
ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the brand, and the role, and by practicing common interview questions and your responses
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
