Senior Brand Management Associate
PEOPLECERT
Full-time
On-site
Athens, Attikí, Greece
🎨 Brand & Creative Marketing
📌 Core Information
- Job Title: Senior Brand Management Associate
- Company: PeopleCert
- Location: Athens, Greece
- Job Type: Full-time
- Category: Brand Management
- Date Posted: May 5, 2025
- Experience Level: Mid-Senior level (3+ years)
- Remote Status: On-site (Athens office)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing brand strategies across all touchpoints
- Collaborating with cross-functional teams to ensure brand consistency
- Driving operational efficiency in brand management processes
- Monitoring market trends and competitor activities to inform brand strategy adjustments
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Brand Strategy Execution:
- Collaborate with cross-functional teams to implement and execute brand strategies
- Ensure alignment of brand initiatives with overall marketing and business objectives
- Monitor and analyze market trends, competitor activities, and consumer behavior to inform brand strategy adjustments
✅ Operational Efficiency:
- Develop and implement efficient processes for brand asset creation, approval, and distribution
- Streamline workflows to enhance operational effectiveness and reduce time-to-market for brand campaigns
- Implement project management tools and methodologies to optimize the brand management process
✅ Brand Consistency:
- Establish and maintain brand guidelines, ensuring consistency in messaging, visuals, and tone across all channels
- Conduct regular audits to ensure compliance with brand standards and guidelines
- Provide guidance and support to internal teams and external partners to uphold brand consistency
✅ Collaboration and Communication:
- Foster strong relationships with internal stakeholders to ensure a unified approach to brand management
- Collaborate with creative teams, agencies, and other partners to deliver cohesive and impactful brand assets
- Communicate brand updates and guidelines effectively across the organization
✅ Performance Measurement:
- Develop and implement key performance indicators (KPIs) to measure the success of brand initiatives
- Analyze data and generate insights to refine brand strategies and improve operational processes
- Prepare regular reports to showcase the impact of brand management efforts
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, requiring a versatile and proactive individual.
🎯 Required Qualifications
- Education: Bachelor’s degree in marketing, Business, or a related field. Master's degree is a plus.
- Experience: 3+ years of experience in brand management with a focus on operational aspects.
- Required Skills:
- Proven track record of successfully executing brand strategies and driving operational efficiency
- Strong project management skills with the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to translate data into actionable insights
- Proficient in using project management tools and design software
- Excellent command of the English Language (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus)
- Advanced computer literacy is required. ECDL Advance level certification is desirable
- Excellent use of MS Office
Preferred Skills:
- Experience working with international brands or in a global organization
- Familiarity with the education technology industry
- Fluency in additional languages
ASSUMPTION: Given the international nature of the role, candidates with experience working in global organizations or with international brands may have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for brand management roles in Athens)
- Benefits:
- Competitive remuneration package
- Work in an international, dynamic, and fun atmosphere
- Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
- Huge learning experience in using best practices and global environment
- Constant personal and professional development
- Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range is an estimate based on market research for brand management roles in Athens. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Education Administration Programs
- Company Size: 1,001-5,000 employees
- Founded: 2000
- Company Description:
- PeopleCert is a global leader in the assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams.
- Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.
- Company Specialties:
- Certification
- Examinations
- Online Proctored Exams
- e-Certificate
- Technology
📊 Role Analysis
- Career Level: Mid-Senior level (3+ years)
- Reporting Structure: This role reports directly to the Head of Brand Management.
- Work Arrangement: On-site in Athens, Greece. Remote work may be considered for specific projects or tasks.
- Growth Opportunities:
- Potential career progression into leadership roles within the brand management team.
- Opportunities to work on high-impact projects and gain exposure to international markets.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Athens, Greece.
- Office Location: Korai, 3, Athens, 10564, GR
- Geographic Context:
- Athens is the capital and largest city of Greece, known for its rich history, vibrant culture, and bustling atmosphere.
- The office is located in the central district of Athens, offering easy access to public transportation, shops, and restaurants.
- Work Schedule: Full-time, 40 hours per week. Flexible working hours may be available.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening with the HR department
3. In-depth interview with the hiring manager and/or team members
4. Final interview with the Head of Brand Management
- Key Assessment Areas:
- Strategic thinking and brand management skills
- Project management and organizational skills
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of your past brand management projects and their outcomes.
- Research PeopleCert's brand and industry to demonstrate your understanding and enthusiasm for the role.
- ATS Keywords: Brand strategy, brand management, operational efficiency, project management, market analysis, competitor analysis, brand consistency, cross-functional teams, KPIs, data analysis, English proficiency, MS Office
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
👔 Cultural Fit Considerations
- Company Values:
- Quality: We strive for excellence in everything we do.
- Innovation: We embrace change and continuously improve.
- Passion: We are driven by our desire to make a difference.
- Integrity: We act with honesty and transparency in all our actions.
- Work Style:
- Collaborative: We work together to achieve our goals.
- Agile: We adapt to change and respond quickly to new opportunities.
- Data-driven: We make informed decisions based on data and insights.
- Self-Assessment Questions:
- How do you align with PeopleCert's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, international environment with diverse teams?
- How do you approach continuous learning and professional development?
⚠️ Potential Challenges
- Balancing multiple projects and priorities simultaneously
- Working with diverse teams across different time zones and cultures
- Keeping up with the fast-paced, ever-changing education technology industry
- Ensuring brand consistency across multiple touchpoints and platforms
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on operational efficiency and process improvement, whereas other brand management roles may have a stronger focus on creative or strategic aspects.
- Industry-specific context:
- The education technology industry is dynamic and fast-paced, with a strong emphasis on innovation and continuous improvement.
- Career path comparison:
- This role can serve as a stepping stone to leadership positions within the brand management team or other related departments.
📝 Sample Projects
- Project example 1 (specific to this role): Developing and implementing a new brand asset management system to streamline workflows and enhance operational efficiency.
- Project example 2 (specific to this industry): Conducting a comprehensive market analysis to identify trends and opportunities in the education technology sector and inform brand strategy adjustments.
- Project example 3 (specific to reported responsibilities): Leading a cross-functional team to rebrand one of PeopleCert's flagship products, ensuring consistent messaging, visuals, and tone across all touchpoints.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to PeopleCert's overall business strategy and growth objectives?
- Can you describe the team structure and dynamics within the brand management department?
- What opportunities are there for professional development and career growth within this role?
- How does PeopleCert support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/3s1LphGLqEfZra5KEQELBW/senior-brand-management-associate-in-athens-at-peoplecert).
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of your past brand management projects and their outcomes.
- Research PeopleCert's brand and industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR department two weeks after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Brand Management Associate
- Company: PeopleCert
- Location: Athens, Greece
- Job Type: Full-time
- Category: Brand Management
- Date Posted: May 5, 2025
- Experience Level: Mid-Senior level (3+ years)
- Remote Status: On-site (Athens office)
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing brand strategies across all touchpoints
- Collaborating with cross-functional teams to ensure brand consistency
- Driving operational efficiency in brand management processes
- Monitoring market trends and competitor activities to inform brand strategy adjustments
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Brand Strategy Execution:
- Collaborate with cross-functional teams to implement and execute brand strategies
- Ensure alignment of brand initiatives with overall marketing and business objectives
- Monitor and analyze market trends, competitor activities, and consumer behavior to inform brand strategy adjustments
✅ Operational Efficiency:
- Develop and implement efficient processes for brand asset creation, approval, and distribution
- Streamline workflows to enhance operational effectiveness and reduce time-to-market for brand campaigns
- Implement project management tools and methodologies to optimize the brand management process
✅ Brand Consistency:
- Establish and maintain brand guidelines, ensuring consistency in messaging, visuals, and tone across all channels
- Conduct regular audits to ensure compliance with brand standards and guidelines
- Provide guidance and support to internal teams and external partners to uphold brand consistency
✅ Collaboration and Communication:
- Foster strong relationships with internal stakeholders to ensure a unified approach to brand management
- Collaborate with creative teams, agencies, and other partners to deliver cohesive and impactful brand assets
- Communicate brand updates and guidelines effectively across the organization
✅ Performance Measurement:
- Develop and implement key performance indicators (KPIs) to measure the success of brand initiatives
- Analyze data and generate insights to refine brand strategies and improve operational processes
- Prepare regular reports to showcase the impact of brand management efforts
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement, requiring a versatile and proactive individual.
🎯 Required Qualifications
- Education: Bachelor’s degree in marketing, Business, or a related field. Master's degree is a plus.
- Experience: 3+ years of experience in brand management with a focus on operational aspects.
- Required Skills:
- Proven track record of successfully executing brand strategies and driving operational efficiency
- Strong project management skills with the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to translate data into actionable insights
- Proficient in using project management tools and design software
- Excellent command of the English Language (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus)
- Advanced computer literacy is required. ECDL Advance level certification is desirable
- Excellent use of MS Office
Preferred Skills:
- Experience working with international brands or in a global organization
- Familiarity with the education technology industry
- Fluency in additional languages
ASSUMPTION: Given the international nature of the role, candidates with experience working in global organizations or with international brands may have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for brand management roles in Athens)
- Benefits:
- Competitive remuneration package
- Work in an international, dynamic, and fun atmosphere
- Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
- Huge learning experience in using best practices and global environment
- Constant personal and professional development
- Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range is an estimate based on market research for brand management roles in Athens. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Education Administration Programs
- Company Size: 1,001-5,000 employees
- Founded: 2000
- Company Description:
- PeopleCert is a global leader in the assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams.
- Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.
- Company Specialties:
- Certification
- Examinations
- Online Proctored Exams
- e-Certificate
- Technology
📊 Role Analysis
- Career Level: Mid-Senior level (3+ years)
- Reporting Structure: This role reports directly to the Head of Brand Management.
- Work Arrangement: On-site in Athens, Greece. Remote work may be considered for specific projects or tasks.
- Growth Opportunities:
- Potential career progression into leadership roles within the brand management team.
- Opportunities to work on high-impact projects and gain exposure to international markets.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Athens, Greece.
- Office Location: Korai, 3, Athens, 10564, GR
- Geographic Context:
- Athens is the capital and largest city of Greece, known for its rich history, vibrant culture, and bustling atmosphere.
- The office is located in the central district of Athens, offering easy access to public transportation, shops, and restaurants.
- Work Schedule: Full-time, 40 hours per week. Flexible working hours may be available.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening with the HR department
3. In-depth interview with the hiring manager and/or team members
4. Final interview with the Head of Brand Management
- Key Assessment Areas:
- Strategic thinking and brand management skills
- Project management and organizational skills
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of your past brand management projects and their outcomes.
- Research PeopleCert's brand and industry to demonstrate your understanding and enthusiasm for the role.
- ATS Keywords: Brand strategy, brand management, operational efficiency, project management, market analysis, competitor analysis, brand consistency, cross-functional teams, KPIs, data analysis, English proficiency, MS Office
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
👔 Cultural Fit Considerations
- Company Values:
- Quality: We strive for excellence in everything we do.
- Innovation: We embrace change and continuously improve.
- Passion: We are driven by our desire to make a difference.
- Integrity: We act with honesty and transparency in all our actions.
- Work Style:
- Collaborative: We work together to achieve our goals.
- Agile: We adapt to change and respond quickly to new opportunities.
- Data-driven: We make informed decisions based on data and insights.
- Self-Assessment Questions:
- How do you align with PeopleCert's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, international environment with diverse teams?
- How do you approach continuous learning and professional development?
⚠️ Potential Challenges
- Balancing multiple projects and priorities simultaneously
- Working with diverse teams across different time zones and cultures
- Keeping up with the fast-paced, ever-changing education technology industry
- Ensuring brand consistency across multiple touchpoints and platforms
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on operational efficiency and process improvement, whereas other brand management roles may have a stronger focus on creative or strategic aspects.
- Industry-specific context:
- The education technology industry is dynamic and fast-paced, with a strong emphasis on innovation and continuous improvement.
- Career path comparison:
- This role can serve as a stepping stone to leadership positions within the brand management team or other related departments.
📝 Sample Projects
- Project example 1 (specific to this role): Developing and implementing a new brand asset management system to streamline workflows and enhance operational efficiency.
- Project example 2 (specific to this industry): Conducting a comprehensive market analysis to identify trends and opportunities in the education technology sector and inform brand strategy adjustments.
- Project example 3 (specific to reported responsibilities): Leading a cross-functional team to rebrand one of PeopleCert's flagship products, ensuring consistent messaging, visuals, and tone across all touchpoints.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to PeopleCert's overall business strategy and growth objectives?
- Can you describe the team structure and dynamics within the brand management department?
- What opportunities are there for professional development and career growth within this role?
- How does PeopleCert support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/3s1LphGLqEfZra5KEQELBW/senior-brand-management-associate-in-athens-at-peoplecert).
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Prepare examples of your past brand management projects and their outcomes.
- Research PeopleCert's brand and industry to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR department two weeks after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.