📌 Core Information
🔹 Job Title: Senior Brand Management Specialist
🔹 Company: Coupang
🔹 Location: Taipei, Taiwan
🔹 Job Type: On-site, Full-time
🔹 Category: Brand Management, E-commerce
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trending products and capture sales opportunities
- Managing supplier relationships to secure favorable pricing, payment terms, and supply reliability
- Developing and executing buying strategies aligned with sales goals and inventory needs
- Overseeing product line development to meet customer preferences and market trends
- Managing operational aspects, including purchase orders, shipping arrangements, and import documentation
ASSUMPTION: This role requires a high level of autonomy and decision-making, with a focus on driving sales growth and maintaining strong supplier relationships.
📋 Key Responsibilities
✅ Conduct market research to identify trending and in-demand products, and capture sales opportunities in the market
✅ Source new suppliers overseas, ensuring product quality and cost-effectiveness
✅ Build and maintain strong relationships with suppliers to secure favorable pricing, payment terms, and supply reliability
✅ Develop and execute buying strategies aligned with sales goals and inventory needs
✅ Negotiate contracts and agreements with suppliers to ensure the best possible terms for pricing, delivery schedules, and returns
✅ Monitor supplier performance, ensuring timely order fulfillment and adherence to quality standards
✅ Curate product assortments that meet customer preferences and trends
✅ Stay updated on global market trends and competitor offerings to refine the product portfolio
✅ Evaluate the performance of purchased products and adjust buying strategies accordingly
✅ Manage purchase orders, shipping arrangements, and import documentation to ensure smooth operations
✅ Coordinate with compliance, logistics, and customs teams to ensure compliance with import regulations and timely delivery
✅ Maintain accurate records of buying activities and prepare regular reports for management review
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5+ years of experience in buying or procurement, preferably in the e-commerce or retail industry
Required Skills:
- Proven ability to thrive in a fast-paced environment and manage multiple priorities effectively
- Strong negotiation skills and the ability to secure advantageous terms from suppliers
- Knowledge of global sourcing, product trends, and supplier evaluation processes
- Familiarity with import regulations and customs processes
- Proficiency in data analysis tools (e.g., Excel, SQL) for decision-making
- Fluency in both written and spoken Chinese and English. Proficiency in additional languages (e.g., Japanese, Korean) is an advantage
Preferred Skills:
- Experience working in a startup or high-growth environment
- Knowledge of the Taiwanese e-commerce market
ASSUMPTION: Candidates with experience in international buying or procurement, as well as those with a strong understanding of the Taiwanese market, will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and market standards for senior brand management roles in Taiwan)
Benefits:
- Competitive health insurance and retirement plans
- Generous vacation and leave policies
- Employee discounts on Coupang products and services
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market standards for senior brand management roles in Taiwan. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: Coupang is a large, publicly-traded company with over 10,000 employees globally, offering a well-established yet dynamic work environment
Founded: 2010, with a strong presence in South Korea and expanding operations in Taiwan
Company Description:
- Coupang is a leading e-commerce platform in South Korea, offering a wide range of products and services, including Rocket Delivery and Rocket Overseas
- The company is known for its innovative approach to customer experience, focusing on convenience, speed, and reliability
- Coupang fosters a startup-like culture within a large organization, encouraging creativity, collaboration, and continuous learning
Company Specialties:
- E-commerce and retail
- Logistics and delivery
- Technology and software development
- Operations and customer service
Company Website: Coupang Careers
ASSUMPTION: Coupang's expansion into the Taiwanese market presents an excellent opportunity for candidates seeking to grow with a well-established company in a new market.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy
Reporting Structure: This role reports directly to the Head of Brand Management for Taiwan and works closely with cross-functional teams, including logistics, compliance, and customer service
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a leadership role as Coupang's Taiwanese operations expand
- Opportunities to work on high-impact projects and drive significant business growth
- Access to professional development resources and training to support career advancement
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Coupang's expansion into the Taiwanese market and grow their careers within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Taipei
Office Location(s): 13F, No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, TW
Geographic Context:
- Taipei is a vibrant, multicultural city with a thriving e-commerce market
- The office is located in the Xinyi District, a bustling commercial area with easy access to public transportation and amenities
- Taiwan offers a high quality of life, with a strong education system, affordable healthcare, and a rich cultural scene
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: Taipei offers an ideal environment for professionals seeking a dynamic, multicultural work environment with a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Application Review
- Phone Interview
- Onsite Interview (x2)
- Offer
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Negotiation and communication skills
- Cultural fit and alignment with Coupang's values
- Industry knowledge and market trends
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on transferable skills and accomplishments
- Tailor your cover letter to demonstrate your understanding of Coupang's business and your fit for the role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
ATS Keywords: Brand Management, Product Sourcing, Supplier Management, Negotiation, Buying Strategies, Inventory Management, Product Line Development, Operational Management, Data Analysis, Import Regulations, Supplier Evaluation, Fluent in Chinese, Fluent in English, Coupang
ASSUMPTION: Coupang's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Bold and Ambitious
- One Coupang
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for delivering exceptional experiences?
ASSUMPTION: Candidates who align with Coupang's values and work style will be most successful in this role and contribute significantly to the company's growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating cross-functional teams and stakeholders with competing priorities
- Adapting to a dynamic and evolving market landscape
- Balancing short-term operational demands with long-term strategic goals
ASSUMPTION: These challenges present opportunities for candidates to demonstrate their problem-solving skills, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Unlike traditional retail or e-commerce roles, this position requires a strong focus on global sourcing and supplier management
- Coupang's expansion into the Taiwanese market presents unique opportunities and challenges compared to more established markets
- This role offers significant growth potential, as Coupang's Taiwanese operations continue to expand and evolve
ASSUMPTION: Candidates with experience in international buying or procurement, as well as those with a strong understanding of the Taiwanese market, will find this role particularly appealing and well-suited to their skills and experience.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify trending products and capture sales opportunities in the Taiwanese market
- Negotiating favorable terms with suppliers to secure cost-effective, high-quality products for Coupang's Taiwanese operations
- Developing and executing a buying strategy that aligns with sales goals and inventory needs, while maximizing profitability
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to make a significant impact on Coupang's growth in Taiwan.
❓ Key Questions to Ask During Interview
- How does this role fit into Coupang's long-term growth strategy in Taiwan?
- What are the key priorities for this role in the first 90 days?
- How does Coupang support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this supported in this role?
- How does Coupang foster a culture of collaboration and innovation, and what opportunities are there for cross-functional collaboration in this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, as well as your strategic thinking and long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on transferable accomplishments
- Write a compelling cover letter that demonstrates your understanding of Coupang's business and your fit for the role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
