Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Galderma

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Pharmaceutical Manufacturing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy for Cetaphil, Galderma's global skincare brand
• Overseeing marketing campaigns and product launches across multiple channels
• Collaborating with cross-functional teams to ensure brand success
• Monitoring business performance and driving strategic initiatives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand management within the consumer goods or pharmaceutical industries.

📋 Key Responsibilities

✅ Develop and implement brand strategy for Cetaphil in Mexico, aligning with global and local business objectives

✅ Lead 360° marketing campaigns, from creative concept to execution across retail, pharmacy, e-commerce, and digital channels

✅ Coordinate product launches and portfolio strategies, ensuring brand positioning, visibility, and rotation at the point of sale

✅ Monitor business performance and execute corrective plans to meet commercial and brand KPIs

✅ Collaborate with key areas such as Trade, Medical, Sales, Finance, and Supply to ensure effective and profitable initiative execution

✅ Manage relationships with creative and media agencies, ensuring consistent communication with the brand's DNA

✅ Participate in demand planning and forecasting, providing strategic marketing insights for product availability

✅ Manage the brand's P&L and A&P budget, optimizing spend and return on investment

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Public Relations, or a related field

Experience: Proven experience (minimum 5 years) in strategic and operational marketing, with a focus on brand management

Required Skills:

• Proven experience leading consumer brands in industries such as dermocosmetics, personal care, or pharmaceutical OTC
• Strong business acumen and brand sensitivity
• Excellent execution capabilities in retail, pharmacy, and e-commerce
• Experience leading teams or collaborating in multifunctional cells
• Advanced English proficiency with excellent communication and presentation skills

Preferred Skills:

• Experience working with global brands
• Familiarity with the Mexican market and consumer behavior

ASSUMPTION: Candidates with experience in the beauty, skincare, or pharmaceutical industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: MXN 150,000 - 250,000 per month (based on experience and market standards for senior brand managers in Mexico City)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Galderma products

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: Salary range is an estimate based on market data for senior brand manager roles in Mexico City. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Galderma is a global leader in dermatology, focusing on skin health and aesthetics. The company offers a portfolio of innovative, science-based brands and services across Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology.

Company Size: Galderma has 5,001-10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and learning.

Founded: Galderma was founded in 1981 and has since grown into a global company with a strong commitment to advancing dermatology and improving skin health.

Company Description:

• Galderma is dedicated to skin health and aesthetics, offering a wide range of products and services to meet individual consumer and patient needs
• The company focuses on trusted partnerships with healthcare professionals to ensure superior outcomes
• Galderma's mission is to advance dermatology for every skin story, empowering employees and promoting growth while satisfying business needs

Company Specialties:

• Dermatology
• Skin health
• Aesthetics
• Consumer care
• Prescription treatments

Company Website: http://www.galderma.com

ASSUMPTION: Galderma's focus on skin health and aesthetics provides a unique opportunity for candidates passionate about dermatology and consumer well-being.

📊 Role Analysis

Career Level: Senior Brand Manager roles typically fall within the mid to senior career level, offering opportunities for growth and leadership within the marketing function.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Director and collaborates with cross-functional teams, including Sales, Medical Affairs, and Market Access.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may vary depending on business needs and employee preferences.

Growth Opportunities:

• Potential advancement to a Marketing Director or Global Brand Manager role
• Expansion of responsibilities to include additional brands or regions
• Development of leadership and management skills through team mentoring and collaboration

ASSUMPTION: Galderma's global presence and diverse product portfolio offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Galderma's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Zalerweg 10, Zug, Switzerland (Global Headquarters); Avenida das Nações Unidas 14261, 4° Andar Torre A /Ala A – Condomínio WT Morumbi – Vila Gertrudes, São Paulo, Brazil; 13B Narabang Way, Belrose, New South Wales, Australia; 222 Huaihai Middle Rd, Room 3710, Lippo Plaza, Shanghai, China; 20, Avenue André Prothin, Tour Europlaza, Courbevoie, France; Toulouser Allee 23a, Düsseldorf, Germany; Fyrisvallsgatan 7, Uppsala, Sweden; Acesso à Rodovia SP-101, Condominio Techtown, Campinas, Brazil; ZI Montdésir, Alby-sur-Chéran, France; 19400 Trans-Canada Highway, Baie-D’Urfé, Québec, Canada; 1 Kim Seng Promenade, #14-10 Great World West Office Tower, Singapore; Evergreen House North, Grafton Place, London, United Kingdom; Avenue d'Ouchy 4, Lausanne, Switzerland; 2001 Ross Ave, Dallas, Texas, United States

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Mexico City offers a mix of modern and historic architecture, with numerous museums, art galleries, and cultural attractions

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for remote work as needed. The work schedule may vary depending on business needs and employee preferences.

ASSUMPTION: Mexico City's dynamic and multicultural environment provides a unique opportunity for candidates seeking a diverse and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Director and other team members
• Final interview with the General Manager or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Brand management experience and strategic mindset
• Leadership and team collaboration skills
• Analytical and problem-solving abilities
• Adaptability and resilience in a fast-paced environment
• Fluency in English and Spanish

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management experience and achievements
• Prepare examples of successful brand campaigns or product launches to discuss during the interview
• Research Galderma's brand portfolio and market position to demonstrate your understanding of the company and its products
• Practice common interview questions and be prepared to discuss your career goals and motivations
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Brand Management, Marketing Strategy, Product Launch, Retail, E-commerce, Collaboration, Budget Management, Communication, Presentation, Market Analysis, Stakeholder Engagement, Team Leadership, Forecasting, Campaign Management, Consumer Insights, Performance Monitoring, Cetaphil, Galderma, Dermatology, Skincare, Consumer Goods, Pharmaceuticals

ASSUMPTION: Galderma's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Galderma uses industry-standard tools and technologies to support its marketing and brand management efforts.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Galderma prioritizes the needs and well-being of patients and consumers above all else
• Innovation: The company fosters a culture of creativity and continuous improvement to drive dermatological advancements
• Collaboration: Galderma encourages teamwork and cross-functional collaboration to achieve shared goals

Work Style:

• Galderma's work environment is dynamic, fast-paced, and data-driven, with a focus on results and performance
• The company values initiative, accountability, and a strong work ethic
• Galderma offers a supportive and inclusive work culture that promotes diversity, equity, and inclusion

Self-Assessment Questions:

• Do you share Galderma's commitment to patient-centricity and improving skin health?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Galderma's company values and work style provide a clear framework for candidates to assess their fit with the organization's culture and mission.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a matrix organization
• Balancing global brand guidelines with local market needs and preferences
• Adapting to changes in the market, consumer behavior, and regulatory environment
• Working with tight deadlines and budget constraints in a fast-paced, dynamic industry

ASSUMPTION: These challenges are common in brand management roles within the consumer goods and pharmaceutical industries and can be effectively addressed with strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Senior Brand Manager roles in other consumer goods or pharmaceutical companies may have a broader or narrower scope, depending on the organization's size and structure
• Galderma's focus on dermatology and skin health sets it apart from other consumer goods or pharmaceutical companies, offering unique opportunities for candidates passionate about dermatology and consumer well-being
• Career progression in brand management may vary depending on the company's size, industry, and growth prospects

ASSUMPTION: Galderma's unique focus on dermatology and skin health provides a compelling opportunity for candidates seeking a challenging and rewarding career in brand management.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a new Cetaphil product launch in the Mexican market
• Conducting market research to identify consumer needs and preferences for Galderma's skincare portfolio
• Collaborating with cross-functional teams to optimize the brand's P&L and ensure profitable growth

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of brand management roles within Galderma, requiring strong analytical, strategic, and leadership skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as Sales, Medical Affairs, and Market Access?
• What are the most significant challenges facing the brand or the market, and how can this role address them?
• How does Galderma support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand management experience and achievements
• Prepare examples of successful brand campaigns or product launches to discuss during the interview
• Research Galderma's brand portfolio and market position to demonstrate your understanding of the company and its products
• Practice common interview questions and be prepared to discuss your career goals and motivations
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.