Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: OBDeleven

🔹 Location: Kaunas, Lithuania

🔹 Job Type: Full-time, Hybrid

🔹 Category: Brand Management, Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in the office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Evolving and managing OBDeleven’s visual identity, tone of voice, and brand positioning
• Implementing brand campaigns, product storytelling, and PR initiatives
• Ensuring brand consistency across content, performance, and sales teams
• Monitoring brand statistics and managing Employer Branding projects
• Representing OBDeleven at international shows like SEMA and Automechanika

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work cross-functionally with various teams.

📋 Key Responsibilities

✅ Evolve and manage OBDeleven’s visual identity, tone of voice, and brand positioning

✅ Implement brand campaigns, product storytelling, and PR initiatives

✅ Ensure brand consistency across content, performance, and sales teams

✅ Monitor brand statistics and manage Employer Branding projects

✅ Manage branding processes and presence at international shows

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in brand marketing or communications within a consumer brand environment

Required Skills:

• Proven experience in managing visual identity, tone of voice, and brand campaigns
• Analytical abilities for quick cost-benefit calculations and metric tracking
• Knowledge of website development processes and tools
• Strong project management skills and ability to lead initiatives independently
• Excellent English (written and verbal)
• Exceptional communication and negotiation skills to align teams and drive performance
• Experience working cross-functionally with content, performance, and sales teams

Preferred Skills:

• Experience in the automotive industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in consumer brands and a strong portfolio demonstrating their brand management skills will be highly competitive.

💰 Compensation & Benefits

Salary Range: Gross salary from 3306 - 4800 EUR/Month, depending on experience

Benefits:

• Competitive pay with a yearly, company goal-based bonus
• Hybrid work flexibility (3 days in the office, 2 days remote)
• Comprehensive health plan and paid days off for self-care and family care
• Flexible working hours and a 2% gross salary learning budget
• Monthly paid self-learning day and team-building activities
• Office perks such as snacks, a cozy lounge, Xbox, and more

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is based on industry standards for a senior brand manager role in Lithuania. Benefits are comprehensive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, specifically car diagnostic and customization tools

Company Size: 51-200 employees

Founded: 2012

Company Description:

• OBDeleven is passionate about making car maintenance easy and accessible for everyone
• The company crafts simple yet powerful diagnostic and customization tools for car lovers globally
• OBDeleven aims to go above and beyond, striving for a scale of 11 on a scale of 10

Company Specialties:

• Car diagnostic tools
• Car customization
• Brand management

Company Website: http://obdeleven.com

ASSUMPTION: OBDeleven is a growing company in the automotive industry, focused on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: Hybrid (3 days in the office, 2 days remote) with the option to work remotely from abroad for up to 183 days a year

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department
• Opportunities to work on international projects and represent OBDeleven at global events
• Chance to grow within a dynamic and innovative company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader automotive industry.

🌍 Location & Work Environment

Office Type: Hybrid (Kaunas and Vilnius offices)

Office Location(s): Kaunas and Vilnius, Lithuania

Geographic Context:

• Kaunas is the second-largest city in Lithuania, located in the Kauno Miestas region
• Vilnius is the capital and largest city of Lithuania, located in the Vilniaus Miestas region
• Both cities offer a mix of urban and natural environments, with a relatively low cost of living compared to other European capitals

Work Schedule: Flexible working hours with a 40-hour workweek

ASSUMPTION: The hybrid work arrangement allows for a good balance between office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Brand management experience and skills
• Cross-functional collaboration and communication abilities
• Analytical and project management skills
• Cultural fit and alignment with OBDeleven's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns or projects you've led in the past
• Research OBDeleven's brand and products to demonstrate your understanding of the company and its mission

ATS Keywords: Brand management, brand marketing, brand campaigns, visual identity, tone of voice, project management, cross-functional collaboration, automotive industry, consumer brand

ASSUMPTION: The application process is designed to assess candidates' brand management skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Frontify)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for cars and innovation
• Customer-centric approach
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and open communication
• Focus on results and accountability
• Flexibility and adaptability

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in brand management?
• Can you describe a time when you had to manage a complex brand project with multiple stakeholders?
• How do you approach working with teams from different departments or backgrounds?

ASSUMPTION: OBDeleven values candidates who are passionate about cars, customer-focused, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing brand consistency across multiple teams and departments
• Balancing strategic planning with day-to-day project management tasks
• Adapting to a fast-paced and evolving work environment
• Working with international teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, cross-functional collaboration, and a strategic mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager position in other consumer brands or automotive companies
• However, OBDeleven's focus on innovation and going above and beyond sets it apart from other companies in the industry
• Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: While this role shares similarities with other senior brand manager positions, OBDeleven's unique focus on innovation and customer satisfaction makes it a standout opportunity.

📝 Sample Projects

• Revising and implementing a new visual identity for OBDeleven's products and marketing materials
• Managing a brand campaign for a new product launch, including product storytelling and PR initiatives
• Conducting a brand audit and making data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the strategic and project management aspects of the role, as well as the opportunity to make a significant impact on OBDeleven's brand.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its brand and how this role fits into that plan?
• How does the Marketing Director support the growth and development of the brand management team?
• What are the most significant challenges facing the brand management team currently, and how can this role help address them?
• How does OBDeleven approach employer branding, and what are the key priorities for this role in that area?
• What opportunities are there for professional growth and development within the marketing department and the broader company?

ASSUMPTION: These questions are designed to assess the company's long-term vision, support for employee growth, and the specific challenges and opportunities facing the brand management team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare examples of successful brand campaigns or projects you've led in the past
• Research OBDeleven's brand and products to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.