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Senior Brand Manager

Galderma
Full-time
On-site
Mexico City, Mexico City, Mexico
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Manager

πŸ”Ή Company: Galderma

πŸ”Ή Location: Mexico City, Mexico

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Pharmaceutical Manufacturing

πŸ”Ή Date Posted: 2025-07-29

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading brand strategy for Cetaphil, Galderma's global skincare brand
  • Overseeing marketing campaigns, product launches, and forecasting
  • Collaborating with cross-functional teams and stakeholders
  • Managing brand budget and ensuring return on investment

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop and implement integrated brand strategy for Cetaphil in Mexico, aligning with global business objectives

βœ… Lead 360Β° marketing campaigns, from creative concept to execution across retail, pharmacy, e-commerce, and digital channels

βœ… Coordinate product launches and portfolio strategies, ensuring brand positioning, visibility, and product rotation at the point of sale

βœ… Monitor business performance and execute corrective plans to meet commercial and brand KPIs

βœ… Collaborate with key areas such as Trade, Medical, Sales, Finance, and Supply to ensure effective and profitable initiative execution

βœ… Lead agency relationships, ensuring consistent communication with the brand's DNA

βœ… Participate in demand planning and forecasting, providing strategic marketing insights for product availability

βœ… Manage brand P&L and A&P budget, optimizing spend and ensuring return on investment

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Public Relations, or a related field

Experience: Proven experience of 5-10 years in strategic and operational marketing, with at least 3 years leading brands in the dermocosmetics, personal care, or pharma OTC industries

Required Skills:

  • Strategic thinking and brand management
  • Campaign management and execution
  • Product launch and portfolio strategy
  • Performance monitoring and KPI management
  • Cross-functional team leadership and collaboration
  • Budget management and financial acumen
  • Advanced English communication and presentation skills

Preferred Skills:

  • Experience working with global brands
  • Knowledge of the Mexican market and consumer behavior
  • Familiarity with Galderma's products and brand portfolio

ASSUMPTION: Candidates with experience in the pharmaceutical or beauty industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Manager role in Mexico City, the estimated salary range is MXN 1,200,000 - 1,800,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

  • Health insurance and wellness programs
  • Retirement savings plan
  • Employee discounts on Galderma products
  • Training and development opportunities
  • Dynamic and collaborative work environment

Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Galderma is a leading global company dedicated to skin health, operating in the pharmaceutical manufacturing industry

Company Size: Galderma has 5,001-10,000 employees worldwide, providing a large and diverse work environment

Founded: Galderma was founded in 1981 and has since grown to become a global leader in dermatology

Company Description:

  • Galderma is the world's leading dermatology company, dedicated to skin health
  • The company offers an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology
  • Galderma's mission is to advance the future of dermatology by delivering superior outcomes for consumers, patients, and healthcare professionals

Company Specialties:

  • Dermatology
  • Skin health
  • Aesthetics
  • Consumer care
  • Prescription treatments

Company Website: http://www.galderma.com

ASSUMPTION: Galderma's focus on skin health and commitment to advancing dermatology make it an attractive employer for candidates interested in the pharmaceutical or beauty industries.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Marketing Director for Cetaphil Mexico

Reporting Structure: The Senior Brand Manager will oversee a team of brand managers and marketing coordinators

Work Arrangement: This role is on-site, with occasional remote work possible for meetings or events

Growth Opportunities:

  • Progression to a regional or global brand management role
  • Expansion into other therapeutic areas or product categories within Galderma
  • Development of leadership and management skills through team mentoring and coaching

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills and advance their career within Galderma.

🌍 Location & Work Environment

Office Type: Galderma's Mexico City office is a modern, collaborative workspace with open-plan and private meeting areas

Office Location(s): Avenida das NaΓ§Γ΅es Unidas 14261, 4Β° Andar Torre A /Ala A – CondomΓ­nio WT Morumbi – Vila Gertrudes, SΓ£o Paulo, SP 04730-090, BR

Geographic Context:

  • Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
  • The city is known for its vibrant culture, rich history, and diverse neighborhoods
  • Mexico City offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work or adjusted hours

ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and personal development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with the Marketing Director for Cetaphil Mexico
  • Background check and offer extension

Key Assessment Areas:

  • Brand management and strategic thinking skills
  • Campaign management and execution experience
  • Cross-functional team leadership and collaboration
  • Budget management and financial acumen
  • Advanced English communication and presentation skills
  • Cultural fit and alignment with Galderma's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the Mexican market and consumer behavior
  • Showcase your familiarity with Galderma's products and brand portfolio
  • Prepare examples of your brand management and campaign execution experience
  • Follow up with the HR department one week after submitting your application

ATS Keywords: Brand Management, Marketing Strategy, Campaign Management, Product Launch, Retail, E-commerce, Collaboration, Budget Management, Communication, Presentation Skills, Team Leadership, Market Analysis, Consumer Insights, Stakeholder Engagement, Forecasting, Performance Monitoring

ASSUMPTION: Galderma's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM and marketing automation platforms (e.g., Salesforce, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management software (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Galderma provides training and support to help employees develop the skills they need to succeed in their roles.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity: Putting patients first in all decisions and actions
  • Innovation: Pursuing new ideas, technologies, and approaches to advance dermatology
  • Collaboration: Working together to achieve common goals and drive success
  • Integrity: Upholding ethical standards and acting with honesty and transparency
  • Excellence: Striving for the highest standards in all aspects of our work

Work Style:

  • Dynamic and fast-paced, with a focus on results and execution
  • Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
  • Adaptable and flexible, with a willingness to take on new challenges and learn continuously
  • Data-driven and analytical, with a focus on performance monitoring and continuous improvement
  • Self-Assessment Questions:

    • Do you have a proven track record of driving brand success in a competitive market?
    • Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and execution?
    • Do you thrive in a collaborative and team-oriented work environment, with a strong emphasis on cross-functional collaboration?
    • Are you adaptable and flexible, with a willingness to take on new challenges and learn continuously?
    • Do you have advanced English communication and presentation skills, with the ability to work effectively with global teams?

    ASSUMPTION: Galderma's culture values diversity, inclusion, and collaboration, seeking candidates who are passionate about making a significant impact on the health and well-being of consumers and patients worldwide.

    ⚠️ Potential Challenges

    • Managing a global brand in a diverse and dynamic market
    • Balancing strategic planning and tactical execution in a fast-paced environment
    • Collaborating effectively with cross-functional teams and stakeholders
    • Adapting to changes in the market and consumer behavior
    • Meeting and exceeding performance metrics and KPIs

    ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.

    πŸ“ˆ Similar Roles Comparison

    • Compared to other brand management roles, this position requires a higher level of strategic thinking and cross-functional collaboration
    • In the pharmaceutical industry, brand managers must navigate regulatory environments and work closely with medical affairs and legal teams
    • Career progression in brand management typically involves moving into regional or global roles, with the potential to transition into general management or marketing director positions

    ASSUMPTION: This role offers unique opportunities for growth and development within the pharmaceutical industry, with a focus on dermatology and skin health.

    πŸ“ Sample Projects

    • Developing and executing a successful marketing campaign for a new product launch in the Mexican market
    • Conducting market research and consumer insights analysis to inform brand strategy and positioning
    • Managing a team of brand managers and marketing coordinators to execute multiple campaigns and initiatives simultaneously

    ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

    ❓ Key Questions to Ask During Interview

    • What are the key priorities for this role in the first 90 days?
    • How does this role fit into the broader marketing strategy for Cetaphil in Mexico and globally?
    • What are the most significant challenges facing the brand in the Mexican market, and how can this role address them?
    • How does Galderma support the professional development and growth of its employees?
    • What is the company's approach to work-life balance and employee well-being?

    ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
    • Prepare examples of your brand management and campaign execution experience
    • Follow up with the HR department one week after submitting your application
    • If selected for an interview, be prepared to discuss your brand management experience, strategic thinking, and cultural fit with Galderma

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.