π Core Information
πΉ Job Title: Senior Brand Manager
πΉ Company: Galderma
πΉ Location: Mexico City, Mexico
πΉ Job Type: On-site
πΉ Category: Pharmaceutical Manufacturing
πΉ Date Posted: 2025-07-29
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading brand strategy for Cetaphil, Galderma's global skincare brand
- Overseeing marketing campaigns, product launches, and forecasting
- Collaborating with cross-functional teams and stakeholders
- Managing brand budget and ensuring return on investment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.
π Key Responsibilities
β
Develop and implement integrated brand strategy for Cetaphil in Mexico, aligning with global business objectives
β
Lead 360Β° marketing campaigns, from creative concept to execution across retail, pharmacy, e-commerce, and digital channels
β
Coordinate product launches and portfolio strategies, ensuring brand positioning, visibility, and product rotation at the point of sale
β
Monitor business performance and execute corrective plans to meet commercial and brand KPIs
β
Collaborate with key areas such as Trade, Medical, Sales, Finance, and Supply to ensure effective and profitable initiative execution
β
Lead agency relationships, ensuring consistent communication with the brand's DNA
β
Participate in demand planning and forecasting, providing strategic marketing insights for product availability
β
Manage brand P&L and A&P budget, optimizing spend and ensuring return on investment
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Public Relations, or a related field
Experience: Proven experience of 5-10 years in strategic and operational marketing, with at least 3 years leading brands in the dermocosmetics, personal care, or pharma OTC industries
Required Skills:
- Strategic thinking and brand management
- Campaign management and execution
- Product launch and portfolio strategy
- Performance monitoring and KPI management
- Cross-functional team leadership and collaboration
- Budget management and financial acumen
- Advanced English communication and presentation skills
Preferred Skills:
- Experience working with global brands
- Knowledge of the Mexican market and consumer behavior
- Familiarity with Galderma's products and brand portfolio
ASSUMPTION: Candidates with experience in the pharmaceutical or beauty industries may have an advantage in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Senior Brand Manager role in Mexico City, the estimated salary range is MXN 1,200,000 - 1,800,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance and wellness programs
- Retirement savings plan
- Employee discounts on Galderma products
- Training and development opportunities
- Dynamic and collaborative work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Galderma is a leading global company dedicated to skin health, operating in the pharmaceutical manufacturing industry
Company Size: Galderma has 5,001-10,000 employees worldwide, providing a large and diverse work environment
Founded: Galderma was founded in 1981 and has since grown to become a global leader in dermatology
Company Description:
- Galderma is the world's leading dermatology company, dedicated to skin health
- The company offers an innovative, science-based portfolio of sophisticated brands and services across Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology
- Galderma's mission is to advance the future of dermatology by delivering superior outcomes for consumers, patients, and healthcare professionals
Company Specialties:
- Dermatology
- Skin health
- Aesthetics
- Consumer care
- Prescription treatments
Company Website: http://www.galderma.com
ASSUMPTION: Galderma's focus on skin health and commitment to advancing dermatology make it an attractive employer for candidates interested in the pharmaceutical or beauty industries.
π Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Marketing Director for Cetaphil Mexico
Reporting Structure: The Senior Brand Manager will oversee a team of brand managers and marketing coordinators
Work Arrangement: This role is on-site, with occasional remote work possible for meetings or events
Growth Opportunities:
- Progression to a regional or global brand management role
- Expansion into other therapeutic areas or product categories within Galderma
- Development of leadership and management skills through team mentoring and coaching
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and management skills and advance their career within Galderma.
π Location & Work Environment
Office Type: Galderma's Mexico City office is a modern, collaborative workspace with open-plan and private meeting areas
Office Location(s): Avenida das NaΓ§Γ΅es Unidas 14261, 4Β° Andar Torre A /Ala A β CondomΓnio WT Morumbi β Vila Gertrudes, SΓ£o Paulo, SP 04730-090, BR
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Mexico City offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and personal development.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director for Cetaphil Mexico
- Background check and offer extension
Key Assessment Areas:
- Brand management and strategic thinking skills
- Campaign management and execution experience
- Cross-functional team leadership and collaboration
- Budget management and financial acumen
- Advanced English communication and presentation skills
- Cultural fit and alignment with Galderma's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Mexican market and consumer behavior
- Showcase your familiarity with Galderma's products and brand portfolio
- Prepare examples of your brand management and campaign execution experience
- Follow up with the HR department one week after submitting your application
ATS Keywords: Brand Management, Marketing Strategy, Campaign Management, Product Launch, Retail, E-commerce, Collaboration, Budget Management, Communication, Presentation Skills, Team Leadership, Market Analysis, Consumer Insights, Stakeholder Engagement, Forecasting, Performance Monitoring
ASSUMPTION: Galderma's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Galderma provides training and support to help employees develop the skills they need to succeed in their roles.
π Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all decisions and actions
- Innovation: Pursuing new ideas, technologies, and approaches to advance dermatology
- Collaboration: Working together to achieve common goals and drive success
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Excellence: Striving for the highest standards in all aspects of our work
Work Style:
- Dynamic and fast-paced, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and flexible, with a willingness to take on new challenges and learn continuously
- Data-driven and analytical, with a focus on performance monitoring and continuous improvement
Self-Assessment Questions:
- Do you have a proven track record of driving brand success in a competitive market?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and execution?
- Do you thrive in a collaborative and team-oriented work environment, with a strong emphasis on cross-functional collaboration?
- Are you adaptable and flexible, with a willingness to take on new challenges and learn continuously?
- Do you have advanced English communication and presentation skills, with the ability to work effectively with global teams?
ASSUMPTION: Galderma's culture values diversity, inclusion, and collaboration, seeking candidates who are passionate about making a significant impact on the health and well-being of consumers and patients worldwide.
β οΈ Potential Challenges
- Managing a global brand in a diverse and dynamic market
- Balancing strategic planning and tactical execution in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and consumer behavior
- Meeting and exceeding performance metrics and KPIs
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Compared to other brand management roles, this position requires a higher level of strategic thinking and cross-functional collaboration
- In the pharmaceutical industry, brand managers must navigate regulatory environments and work closely with medical affairs and legal teams
- Career progression in brand management typically involves moving into regional or global roles, with the potential to transition into general management or marketing director positions
ASSUMPTION: This role offers unique opportunities for growth and development within the pharmaceutical industry, with a focus on dermatology and skin health.
π Sample Projects
- Developing and executing a successful marketing campaign for a new product launch in the Mexican market
- Conducting market research and consumer insights analysis to inform brand strategy and positioning
- Managing a team of brand managers and marketing coordinators to execute multiple campaigns and initiatives simultaneously
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Cetaphil in Mexico and globally?
- What are the most significant challenges facing the brand in the Mexican market, and how can this role address them?
- How does Galderma support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management and campaign execution experience
- Follow up with the HR department one week after submitting your application
- If selected for an interview, be prepared to discuss your brand management experience, strategic thinking, and cultural fit with Galderma
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.