Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Pernod Ricard

🔹 Location: Toronto, ON

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic brand leadership for iconic brands like Absolut, Polar Ice, Malibu, and Kahlúa
• Crafting and executing annual brand plans and long-term strategies
• Campaign excellence through integrated marketing programs
• Innovation and product development for new and existing brands
• Team empowerment and mentorship for a team of three

ASSUMPTION: This role requires a strategic mindset, creativity, and strong leadership skills to drive growth for multiple high-profile brands.

📋 Key Responsibilities

✅ Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking

✅ Lead the development of positioning and guidelines for key brands, including Polar Ice

✅ Serve as the liaison with Global Brand Owners, aligning visions and fostering collaboration

✅ Analyze brand performance and competitor activity, updating monthly reports on brand activity, competitive activity, and pricing and distribution

✅ Design and implement integrated marketing programs across retail, media, PR, and events, ensuring campaigns resonate with Canadian consumers

✅ Adapt global assets for the local market and leverage opportunities for regionalization in key provinces

✅ Analyze campaign performance against KPIs, sharing insights and recommendations to amplify results

✅ Partner with Brand Owners to ideate and bring to life innovative products that meet evolving consumer needs

✅ Oversee feasibility studies and commercialization efforts for new product launches, driving their success from concept to market

✅ Inspire and mentor a team of three (2 Brand Managers and 1 Assistant Brand Manager), nurturing their growth and decision-making capabilities

✅ Cultivate a collaborative, high-performing environment where creativity thrives

✅ Manage brand budgets with precision, aligning investments with strategic priorities to optimize ROI

✅ Regularly monitor financial performance, offering actionable insights to maintain profitability

ASSUMPTION: This role involves a mix of strategic planning, creative execution, team leadership, and financial stewardship to drive brand success.

🎯 Required Qualifications

Education: A university degree in a business-related field or equivalent work experience

Experience: A minimum of 6 years of progressive experience in Brand Management within the CPG industry

Required Skills:

• Proven expertise in brand building, strategy development, and campaign execution
• Strong analytical skills and business acumen, coupled with creativity and strategic vision
• Leadership experience, with a demonstrated ability to guide and develop teams
• Fluency in French is an asset but not required

Preferred Skills:

• Industry-specific knowledge of the beverage alcohol sector
• Experience working with global brands
• Bilingualism (French/English)

ASSUMPTION: While not explicitly stated, industry-specific knowledge and bilingualism could provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Manager role in Toronto, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This range takes into account the experience level, location, and the high-profile nature of the brands managed.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Generous vacation and time-off policies
• Employee discounts on Pernod Ricard products

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required for events or campaigns.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pernod Ricard is a global leader in the wine and spirits industry, with a portfolio of over 240 premium brands available in more than 160 countries. The company represents 240 premium brands, including Absolut, Jameson, and Malibu, making it the #1 premium spirits organization in the world.

Company Size: Pernod Ricard has over 18,500 employees worldwide, with its own salesforce in 73 countries. In Canada, the company operates through its affiliates Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.

Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard. The company has a long history in the spirits industry, with some of its brands dating back centuries.

Company Description:

• Pernod Ricard is a convivial, responsible, and successful global wine and spirits group
• The company's purpose is to turn every social interaction into a genuine, friendly, and responsible experience of sharing
• Pernod Ricard strives to be sustainable and responsible at every step, from grain to glass

Company Specialties:

• Absolut
• Chivas
• Campo Viejo
• Graffigna
• Martell
• Mumm
• Perrier-Jouët
• Royal Salute
• The Glenlivet
• Ballantine's
• Beefeater
• Havana Club
• Jameson
• Kahlúa
• Malibu
• Ricard

Company Website: http://www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's extensive brand portfolio and global presence offer unique opportunities for career growth and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Senior Brand Director.

Reporting Structure: The Senior Brand Manager will oversee a team of two Brand Managers and one Assistant Brand Manager.

Work Arrangement: This role is on-site, with a target hire date of 2025-09-14 and a target end date of 2025-12-31.

Growth Opportunities:

• Progression to a Director-level role within the brand management function
• Expansion into global brand management or international assignments
• Transition into other areas of the business, such as marketing, sales, or innovation

ASSUMPTION: Given Pernod Ricard's global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: The role is based at the company's Canadian headquarters in Toronto, with a modern and collaborative work environment.

Office Location(s): 5 cour Paul Ricard, Paris, Ile-de-France 75008, FR (global headquarters); 1500 Andrew Street, Toronto, ON M4G 1A8, CA (Canadian headquarters)

Geographic Context:

• Toronto is the largest city in Canada and the provincial capital of Ontario
• The city is known for its multiculturalism, vibrant arts and culture scene, and diverse neighborhoods
• Toronto is a major hub for the beverage alcohol industry in Canada

Work Schedule: The role follows a standard full-time work schedule, with occasional evenings and weekends required for events or campaigns.

ASSUMPTION: The Toronto office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with the Senior Brand Director
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and brand management skills
• Creativity and innovation
• Leadership and team management abilities
• Financial acumen and budget management
• Adaptability and cultural fit with the organization

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience, strategic thinking, and leadership skills
• Include specific examples of your achievements in brand strategy, campaign execution, and team leadership
• Demonstrate your understanding of the beverage alcohol industry and Pernod Ricard's brand portfolio
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Brand Management, Strategic Planning, Market Analysis, Campaign Execution, Innovation, Product Development, Team Leadership, Financial Management, Consumer Insights, Creativity, Analytical Skills, Business Acumen, Beverage Alcohol, Pernod Ricard, Global Brands

ASSUMPTION: Given the competitive nature of the role, applicants should emphasize their strategic thinking, leadership skills, and industry-specific experience in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Brand management software (e.g., Brand24, Brandfolder)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard tools and technologies is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Grounded in the real: Pernod Ricard values authenticity, integrity, and a deep understanding of consumers and markets
• Fiercely authentic: The company celebrates its unique heritage and encourages employees to bring their true selves to work
• Passion for challenge: Pernod Ricard fosters a culture of innovation, continuous learning, and embracing challenges as opportunities
• Connected beyond borders: The company promotes collaboration, diversity, and inclusion, both within its workforce and with its global network of partners and consumers

Work Style:

• Pernod Ricard encourages a dynamic, entrepreneurial, and agile work environment
• The company values creativity, innovation, and strategic thinking
• Employees are empowered to take ownership of their roles and contribute to the company's success

Self-Assessment Questions:

• Do I align with Pernod Ricard's core values, particularly in being grounded in the real and fiercely authentic?
• Am I comfortable working in a dynamic, entrepreneurial, and agile work environment?
• Do I possess strong leadership skills and the ability to empower and develop a team?

ASSUMPTION: Applicants should assess their fit with Pernod Ricard's values and work style to ensure a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Managing multiple high-profile brands with diverse consumer bases and market dynamics
• Balancing global brand guidelines with local market adaptation and innovation
• Navigating a complex and evolving beverage alcohol industry landscape
• Working with cross-functional teams and stakeholders across multiple time zones

ASSUMPTION: These challenges are inherent to the role and require a strategic, adaptable, and collaborative approach to succeed.

📈 Similar Roles Comparison

• Compared to other senior brand management roles, this position offers the opportunity to work with a broader portfolio of global brands
• Pernod Ricard's global presence provides more extensive exposure to international markets and trends
• Career progression opportunities may be more competitive due to the company's size and brand portfolio

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive brand strategy and activation plan for a newly acquired brand in the Canadian market
• Launching a limited-edition product line extension for an existing brand, targeting a specific consumer segment
• Conducting a competitive analysis and market segmentation study for a key brand in the portfolio

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role and the diverse range of responsibilities required.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does this role collaborate with other departments, such as marketing, sales, and innovation?
• What are the most challenging aspects of managing multiple high-profile brands within the portfolio?
• What opportunities exist for professional growth and development within the brand management function and the broader organization?
• How does Pernod Ricard support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and the industry, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your brand management experience, strategic thinking, and leadership skills
• Prepare examples of your achievements in brand strategy, campaign execution, and team leadership
• Demonstrate your understanding of the beverage alcohol industry and Pernod Ricard's brand portfolio
• Prepare questions that showcase your interest in the role and the company, and follow up with the hiring manager one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.