Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: The Hershey Company

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Hershey’s Syrup & Confectionery Portfolio brands
• Collaborating cross-functionally with Sales, R&D, Operations, and Finance teams to drive brand success
• Leading marketing execution for large-scale integrated campaigns (ATL + Digital + Retail)
• Analyzing market, consumer, and customer data to inform brand strategies and optimize ROI
• Fostering personal capability development through continuous learning and growth

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive brand success in a competitive market.

📋 Key Responsibilities

✅ Develops and implements consumer and customer insight-driven brand marketing strategies to achieve target brand sales, profit, share, and consumer KPI growth results

✅ Crafts and executes large-scale integrated marketing campaigns to drive brand sales and consumer engagement

✅ Builds and drives continuous streams of product and packaging innovations to achieve sustainable brand growth

✅ Manages advertising, media, PR, and promotion agencies to deliver superior business results

✅ Conducts in-depth market, consumer, and customer analysis to inform brand strategies and optimize ROI

✅ Develops and implements business plans to achieve brand growth targets and align with company capabilities

ASSUMPTION: This role requires a strong understanding of market trends, consumer behavior, and competitive dynamics to develop effective brand strategies and marketing campaigns.

🎯 Required Qualifications

Education: MBA from a reputed institute

Experience: 8-10 years of experience in brand marketing, with at least 2 years in a managerial position. Experience in global or leading FMCG companies, preferably in the food business.

Required Skills:

• Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights, and New Product Development
• Excellent leadership, communication, and team management skills
• Strong analytical and problem-solving capabilities
• Excellent project management skills
• Fluency in English, orally and written
• Good knowledge of software applications (Excel, Word, PowerPoint)

Preferred Skills:

• Experience working closely with sales, retail teams, R&D, supply chain, and external agency partners
• Good network knowledge in the business world, specifically in the retail business

ASSUMPTION: Candidates with experience in leading FMCG companies and a strong understanding of the food business will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior brand manager role in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Hershey's products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role in Mumbai. Actual compensation may vary based on experience, skills, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Hershey Company operates in the manufacturing industry, specifically in the production and distribution of confectionery and snack products.

Company Size: The Hershey Company has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: The Hershey Company was founded in 1894 by Milton S. Hershey, with a rich history and strong commitment to operating responsibly and supporting its people and communities.

Company Description:

• The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands
• The company has approximately 20,000 employees around the world who work every day to deliver delicious, quality products
• The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP, and DOT'S HOMESTYLE PRETZEL'S

Company Specialties:

• Consumer Packaged Goods

Company Website: https://www.thehersheycompany.com/

ASSUMPTION: The Hershey Company's extensive brand portfolio and global presence provide a dynamic and challenging work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.

Reporting Structure: The Senior Brand Manager reports directly to the GM Non-Chocolate (Marketing) and is responsible for leading cross-functional teams to drive brand success.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may vary based on business needs and team dynamics.

Growth Opportunities:

• Opportunities for career progression within the marketing function or into other areas of the business
• Access to professional development and training programs to enhance skills and knowledge
• Exposure to global brands and cross-functional teams, providing a well-rounded experience for career growth

ASSUMPTION: The Hershey Company's large and diverse workforce, along with its global brand portfolio, offers numerous growth opportunities for employees.

🌍 Location & Work Environment

Office Type: The Hershey Company's Mumbai office is a modern and collaborative workspace, fostering innovation and teamwork.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city is known for its diverse culture, vibrant nightlife, and rich history, offering a unique blend of traditional and modern experiences
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters

Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday. The work schedule may vary based on business needs and team dynamics.

ASSUMPTION: The Hershey Company's Mumbai office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and other stakeholders
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and brand management skills
• Cross-functional collaboration and leadership abilities
• Analytical and problem-solving skills
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the Hershey Company's brand portfolio
• Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and experience

ATS Keywords: Brand Marketing, Consumer Insights, New Product Development, Project Management, Analytical Skills, Problem-Solving, Team Leadership, Cross-Functional Collaboration, Marketing Strategy, Brand Management

ASSUMPTION: The Hershey Company's recruitment process is designed to assess candidates' marketing skills, leadership abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management tools (e.g., Asana, Trello)
• Consumer research and survey tools (e.g., SurveyMonkey, Qualtrics)

ASSUMPTION: The tools and technologies required for this role may vary based on the specific marketing strategies and campaigns being executed.

👔 Cultural Fit Considerations

Company Values:

• Quality: We deliver delicious, quality products that create moments of goodness for our consumers
• Integrity: We act with integrity in all that we do
• Respect: We value and respect each other, our customers, and our communities
• Entrepreneurship: We embrace a spirit of entrepreneurship, taking calculated risks to drive growth and innovation

Work Style:

• Collaborative: We work together to achieve our goals and create a positive work environment
• Adaptable: We embrace change and adapt to new situations as needed
• Results-driven: We focus on delivering results and achieving our objectives

Self-Assessment Questions:

• Do you align with The Hershey Company's values and work style?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you have experience working with cross-functional teams and leading projects to successful completion?

ASSUMPTION: The Hershey Company's culture is collaborative, results-driven, and focused on delivering high-quality products and experiences for consumers.

⚠️ Potential Challenges

• Managing multiple brands and marketing campaigns simultaneously
• Working with cross-functional teams and stakeholders to align on marketing strategies and priorities
• Adapting to changes in the market and competitive landscape
• Meeting sales and profit targets in a competitive and dynamic market

ASSUMPTION: The Hershey Company's competitive market and dynamic brand portfolio present unique challenges and opportunities for employees.

📈 Similar Roles Comparison

• Compared to other senior brand manager roles, this position requires a higher degree of cross-functional collaboration and leadership
• This role offers exposure to a diverse brand portfolio and global market, providing a unique opportunity for career growth and development
• Compared to other senior marketing roles, this position requires a strong focus on brand management and consumer insights

ASSUMPTION: The Hershey Company's senior brand manager role offers a unique blend of responsibilities, requiring strong marketing skills, leadership abilities, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch, driving consumer awareness and trial
• Conducting market research to identify consumer trends and preferences, informing brand positioning and marketing strategies
• Managing a team to execute a large-scale event or promotion, driving brand engagement and sales

ASSUMPTION: The Hershey Company's brand portfolio and global market provide ample opportunities for employees to work on diverse and challenging projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the company's overall marketing strategy and brand portfolio?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides an opportunity to assess the fit between your career goals and the organization's offerings.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led to showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.