Senior Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Salesforce

🔹 Location: Chicago, Illinois, United States & Seattle, Washington, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Elevating the Salesforce brand through strategic management, enablement, and governance
• Driving brand consistency across all touchpoints and stakeholders
• Managing brand-related M&A activities and change management
• Collaborating with cross-functional teams to align brand objectives with business goals
• Leveraging AI-based tools and digital asset management systems to streamline brand processes

ASSUMPTION: This role requires a high level of strategic thinking, project management, and change management skills to succeed in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement brand management processes to empower global teams and partners

✅ Create and deliver brand enablement programs, including communication, cadence, and distribution

✅ Establish tools and systems to ensure seamless and efficient on-brand work, such as Canva

✅ Oversee brand execution, monitor usage, and ensure consistency across all channels

✅ Serve as a brand advocate and point of contact for internal teams, providing guidance and support

✅ Manage external agency relationships to ensure high-quality work and alignment with brand objectives

✅ Partner with Brand Strategy & Brand Creative to develop and maintain comprehensive brand guidelines and resources

✅ Establish key performance indicators (KPIs) and provide regular reports and recommendations for optimization

ASSUMPTION: This role requires a strong understanding of the creative process and the ability to collaborate effectively with creative teams and external agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 10+ years of experience in brand management, including 3+ years in enterprise technology or B2B

Required Skills:

• Proven experience in brand management, brand enablement, and brand governance
• Strong communication, presentation, and interpersonal skills
• Excellent organizational skills, project management, and attention to detail
• Experience with brand management software and digital asset management systems
• Ability to manage multiple time-bound and budget-bound projects simultaneously

Preferred Skills:

• Experience in developing brand managers and teams
• Familiarity with AI-based tools

ASSUMPTION: Candidates should have a proven track record of driving brand success in a complex, dynamic environment and be comfortable managing multiple priorities and stakeholders.

💰 Compensation & Benefits

Salary Range: $155,400 to $213,800 per year (based on location)

Benefits:

• Stock Options
• Equity

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on the location-specific ranges mentioned in the job description. However, the actual salary may vary based on factors such as level, job-related knowledge, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees (Global) - Large enterprise with diverse teams and a dynamic work environment

Founded: 1999 - Salesforce is a well-established company with a strong brand and a history of innovation

Company Description:

• Salesforce is a global leader in Customer Relationship Management (CRM) software and enterprise applications
• The company is committed to delivering innovative, customer-focused solutions that drive business success
• Salesforce is known for its strong company culture, focusing on customer success, innovation, and equality

Company Specialties:

• Enterprise Cloud Computing
• Customer Relationship Management
• AI and Data-driven Solutions

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong brand and a reputation for innovation and customer success. The company's large size and global presence offer ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior-level role with strategic responsibilities and significant impact on the organization's brand

Reporting Structure: This role reports directly to the Head of Brand Strategy & Management and collaborates with various teams across Global Brand & Creative

Work Arrangement: On-site with potential for hybrid work, depending on the location and team preferences

Growth Opportunities:

• Potential to grow into a leadership role within the Brand Strategy & Management team or other areas of the organization
• Opportunities to work on high-impact projects and initiatives
• Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization's brand and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity

Office Location(s): Chicago, Illinois & Seattle, Washington

Geographic Context:

• Chicago, IL: A major city with a diverse economy and a vibrant cultural scene
• Seattle, WA: A coastal city known for its natural beauty, tech industry, and innovative culture

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The work environment at Salesforce is dynamic, collaborative, and focused on employee success. The company offers flexible work arrangements to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a recruiter or HR representative
• Behavioral and situational interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and reference checks

Key Assessment Areas:

• Brand management and strategy experience
• Change management and project management skills
• Communication and interpersonal skills
• Cultural fit and alignment with Salesforce values

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management experience and skills
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Salesforce's brand, company culture, and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Brand Management, Brand Enablement, Brand Governance, Change Management, Project Management, Communication, Collaboration, Creative Process, Interpersonal Skills, Attention to Detail, Digital Asset Management, AI-based Tools, Team Development, Brand Strategy, Brand Execution, Stakeholder Alignment

ASSUMPTION: The application process at Salesforce is thorough and competitive, with a strong focus on cultural fit and relevant experience. Applicants should be prepared to demonstrate their skills and qualifications through a series of interviews and assessments.

🛠️ Tools & Technologies

• Brand management software and digital asset management systems
• AI-based tools for streamlining brand processes
• Project management and collaboration tools

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards. However, the role requires proficiency in brand management software and digital asset management systems, as well as a willingness to adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Equality
• Trust
• Customer & Employee Focus

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on results and continuous improvement
• Committed to work-life balance and employee well-being

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple priorities and stakeholders?
• Are you passionate about the Salesforce brand and committed to driving its success?
• Do you have strong communication and interpersonal skills, and are you able to build and maintain effective working relationships with diverse teams?

ASSUMPTION: Salesforce values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and commitment to fostering a positive, collaborative culture.

⚠️ Potential Challenges

• Managing brand consistency across a large, global organization with diverse teams and stakeholders
• Navigating a dynamic, fast-paced work environment with shifting business priorities
• Balancing the need for brand consistency with the desire for innovation and adaptation
• Managing external agency relationships and ensuring high-quality work and alignment with brand objectives

ASSUMPTION: The Senior Brand Manager role at Salesforce presents unique challenges and opportunities, requiring a strong understanding of brand management, change management, and project management skills, as well as the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position focuses on brand enablement, governance, and change management, rather than day-to-day brand execution and creative development
• Salesforce's large, global organization presents unique challenges and opportunities compared to smaller, more focused brands
• Career paths in brand management can vary widely depending on the organization's size, industry, and specific brand needs

ASSUMPTION: While this role shares similarities with other brand management positions, its focus on brand enablement, governance, and change management sets it apart, and candidates should be prepared to demonstrate their relevant experience and skills in these areas.

📝 Sample Projects

• Developing and implementing a comprehensive brand enablement program to empower global teams and partners
• Managing a large-scale rebranding effort, including change management and stakeholder alignment
• Streamlining brand review processes to create a single, streamlined resource for brand support and consultation

ASSUMPTION: The specific projects and initiatives in this role may vary depending on the organization's brand needs and priorities. However, candidates should be prepared to demonstrate their experience and skills in brand management, change management, and project management, as well as their ability to adapt to new challenges and opportunities.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader brand strategy and roadmap for the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the team collaborate and communicate with other departments and stakeholders to ensure brand consistency and alignment?
• What opportunities are there for growth and development within the Brand Strategy & Management team or other areas of the organization?
• How does the company support work-life balance and employee well-being, particularly for roles that may require occasional remote work or flexible hours?

ASSUMPTION: Candidates should prepare thoughtful, insightful questions to demonstrate their interest in the role and commitment to driving the organization's brand success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Salesforce's brand, company culture, and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.